---
title: "Products — grain free cat food - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/grain-free-cat-food/products"
last_updated: "2026-07-31T21:47:26.495Z"
locale: en
meta:
  description: "Niche score 54/100 · £195K/yr market · 136K searches/yr · £11.67 avg price. Soft demand (-24.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £195K/yr market · 136K searches/yr · £11.67 avg price. Soft demand (-24.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — grain free cat food - Flapen"
---

# **grain free cat food**

**Worth a look**

Shows low returns (0.1%), but soft demand (-24.0% this quarter) keeps it on the watch list.

Market size 39Growth 13Conversion 95Competition 73Returns 100Price range 59Avg price 47Brand share 17Review moat 49Quality gap 60

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£3.18–£31.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,612.56**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£11.67**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£195K**

£195K/yr · 136K searches

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-24.0%**

90-day search growth — must beat 0% to launch