---
title: "Grain Free Cat Food — £195K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/grain-free-cat-food"
last_updated: "2026-07-31T13:12:36.415Z"
locale: en
meta:
description: "Niche score 54/100 · £195K/yr market · 136K searches/yr · £11.67 avg price. Soft demand (-24.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £195K/yr market · 136K searches/yr · £11.67 avg price. Soft demand (-24.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Grain Free Cat Food — £195K/yr Amazon UK Niche (2026) - Flapen"
---
# **grain free cat food**
**Worth a look**
Shows low returns (0.1%), but soft demand (-24.0% this quarter) keeps it on the watch list.
Market size 39Growth 13Conversion 95Competition 73Returns 100Price range 59Avg price 47Brand share 17Review moat 49Quality gap 60
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£3.18–£31.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,612.56**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£11.67**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£195K**
£195K/yr · 136K searches
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-24.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, grain free cat food is a £195K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grain free cat food market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£146K–£175K**
- units × avg price
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**109**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 83%
**Open market**
**5%**
- Applaws50% - by Amazon29% - HARRINGTONS6% - IAMS5% - Purr and Miaow3% - Scrumbles2% - Open — no brand owns it (5 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.0% search growth over the last 90 days.
10K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/grain-free-cat-food/trend)
## **Top grain free cat food search terms**
- **applaws dry cat food**35K/yr+4.8%15.2% conv. - **grain free cat food**38K/yr-26.5%7.3% conv. - **grain free wet cat food**15K/yr-38.8%4.4% conv. - **grain free dry cat food**14K/yr-48.0%8.4% conv. - **high protein cat food wet**5K/yr-11.5%2.3% conv. - **grain free cat food wet**5K/yr-29.9%4.4% conv. - **grain free cat food dry**6K/yr-44.2%8.7% conv. - **applaws dry cat food adult**2K/yr-15.0%15.9% conv. - **applaws cat dry food**3K/yr-11.0%19.3% conv. - **cat food grain free**4K/yr-22.2%6.4% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/grain-free-cat-food/search-terms)
## **Top grain free cat food products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£6K6%£12K9%£18K12%£23K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Applaws Complete Natural Grain Free Chicken with Duck Dry Cat Food - 2kg**Applaws**£10.91**4.7★289 rev](https://www.amazon.co.uk/dp/B00N4UFFCQ) [2**Applaws Complete and Grain Free Dry Adult Cat Food 2kg Chicken with Salmon High Protein Cat Kibble (Pack of 1)**Applaws**£11.33**4.5★3,534 rev](https://www.amazon.co.uk/dp/B003ZG95MU) [3**Applaws Complete Natural and Grain Free Dry Adult Cat Food Chicken 2 kg Bag**Applaws**£11.47**4.2★2,122 rev](https://www.amazon.co.uk/dp/B003ZG7HR0) [4**by Amazon Dry Cat Food for Adult Cats Grainfree Recipe with Fresh Salmon 1 Pack of 3kg (Previously a Lifelong brand same product)**by Amazon**£10.33**4.5★2,297 rev](https://www.amazon.co.uk/dp/B07VQYKS4Y) [5**by Amazon Grain-Free Complete Wet Food for Adult Cats Mixed Selection In Jelly 4.8 kg (48 pouches of 100g)**by Amazon**£9.27**4.2★5,129 rev](https://www.amazon.co.uk/dp/B095873Y6Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**IAMS Grain Free Adult Wet Cat Food Meat Variety Mix in Gravy 12 x 85g - No Added Sugar**IAMS**£5.46**224 rev1y ago](https://www.amazon.co.uk/dp/B0F9LFR5CM) [**IAMS Grain Free Adult Complete Dry Cat Food Chicken 2.5kg - Supports Strong Immune System**IAMS**£10.60**286 rev1y ago](https://www.amazon.co.uk/dp/B0F6Y3B6S5) [**by Amazon Grain-Free Complete Wet Food for Adult Cats Mixed Selection In Jelly 4.8 kg (48 pouches of 100g)**by Amazon**£9.27**5,129 rev4y ago](https://www.amazon.co.uk/dp/B095873Y6Q) [**Harringtons Complete Wet Adult Cat Food Pouch Mixed in Jelly Pack 40x85g**HARRINGTONS**£11.03**2,974 rev4y ago](https://www.amazon.co.uk/dp/B09C2HZ3B2) [**by Amazon Grain-Free Complete Balanced Wet Food for Adult Cats Meat Selection in Jelly 4.8 kg (48 pouches of 100g)**by Amazon**£9.24**3,145 rev5y ago](https://www.amazon.co.uk/dp/B09589BT32)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Applaws Complete Natural Dry Cat Food 350g Adult Ocean Fish with Salmon**Applaws**£3.41**4.2★**▲ 300%**](https://www.amazon.co.uk/dp/B01LN4D25G) [**Applaws Complete dry food for cats ocean fish with salmon for adult cats - 6 kg resealable bag**Applaws**£29.43**4.5★**▲ 225%**](https://www.amazon.co.uk/dp/B01IBJHCIE) [**Applaws Complete and Grain Free Dry Cat Food Adult Chicken 400g**Applaws**£3.66**4.1★**▲ 216%**](https://www.amazon.co.uk/dp/B005QMUUR0) [**Applaws Complete and Grain Free Dry Cat Food for Senior Cats Chicken 2 kg Bag**Applaws**£13.37**4.5★**▲ 205%**](https://www.amazon.co.uk/dp/B00N4UFP08) [**Applaws Complete and Grain Free Dry Cat Food Adult Ocean Fish with Salmon 1.8kg (Pack of 1)**Applaws**£11.01**4.2★**▲ 170%**](https://www.amazon.co.uk/dp/B01LN4D17A)
**~~View all trending →~~**
## **What buyers say about grain free cat food**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**39%
*“Cats love it”*
**Value For Money**22%
*“Great deal”*
**Quality-Overall**12%
*“Good quality food”*
**Taste-Overall**5%
*“Taste great”*
**Flavor**3%
*“good variety in the pack”*
**Ingredients-Overall**3%
*“Good quality of ingredients”*
**Smell**3%
*“Food smells very nice”*
**Moist/Dry**2%
*“I find this dry food makes her stools a little firmer so it doesnt irritate her unlike other brands”*
**Advertised Vs Actual Product**1%
*“Worked as advertised”*
**Size-Overall**1%
*“Good size”*
### **What buyers complain about **
**Smell**17%
*“Nasty smell”*
**Indigestion**11%
*“they ended up having a bad tummy”*
**Value For Money**11%
*“price does fluctuate”*
**Quality-Overall**8%
*“My guess is theyve switched to a lower quality supplier”*
**Size-Overall**7%
*“Odd sizes”*
**Taste-Overall**7%
*“did not like the taste”*
**Flavor**4%
*“she doesnt like chicken flavour”*
**Advertised Vs Actual Product**4%
*“not as expected”*
**Moist/Dry**3%
*“Very dry”*
**Ingredients-Overall**2%
*“This product contains citrus and rosemary, these are toxic to cats”*
## **Common questions**
- **Is grain free cat food profitable to sell on Amazon United Kingdom?**
- The niche generates £195K/yr across 39 tracked products. 90-day search growth is -24.0%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the grain free cat food niche?**
- 11 brands and 109 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in grain free cat food?**
- Top complaints mined from reviews: Smell, Indigestion, Value For Money. The return rate is 0.1%.
- **When does demand for grain free cat food peak?**
- Demand peaks in Sep–Oct; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the grain free cat food niche?**
- Listings span £3.18–£31.68; the average listing price is £11.67 (sweet spot $15–$100). The average incumbent carries 1,613 reviews — the moat a new listing must climb.
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