---
title: "Furminator for Dogs — £161K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/furminator-for-dogs"
last_updated: "2026-07-31T11:34:00.809Z"
locale: en
meta:
description: "Niche score 46/100 · £161K/yr market · 135K searches/yr · £13.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £161K/yr market · 135K searches/yr · £13.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Furminator for Dogs — £161K/yr Amazon UK Niche (2026) - Flapen"
---
# **furminator for dogs**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 62Conversion 83Competition 33Returns 96Price range 32Avg price 60Brand share 0Review moat 20Quality gap 37
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+39.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****£13.15**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£161K**
£161K/yr · 135K searches
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£7.69–£18.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****13,313.56**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, furminator for dogs is a £161K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **furminator for dogs market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£105K–£132K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#6**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- FURminator85% - FURGROOM5% - BUGALUGS5% - Thunderpaws3% - LAADI2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +39.3% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/furminator-for-dogs/trend)
## **Top furminator for dogs search terms**
- **furminator for dogs**59K/yr+40.7%7.4% conv. - **furminator for cats**37K/yr+37.0%10.3% conv. - **furminator**25K/yr+35.9%4.7% conv. - **furminator brush**6K/yr+47.1%3.4% conv. - **ferminator. brush dog**4K/yr+55.2%7.1% conv. - **furminator cat**2K/yr+34.2%10.5% conv. - **furminator for dogs short hair**2K/yr+26.3%11.4% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/furminator-for-dogs/search-terms)
## **Top furminator for dogs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£8K10%£16K15%£24K20%£32K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FURminator Undercoat deShedding Tool for Medium Long Hair Dogs 9-23 kg**FURminator**£15.49**4.6★35,728 rev](https://www.amazon.co.uk/dp/B07NSL3TJP) [2**FURminator Undercoat deShedding Tool for Large Short Hair Dogs 23-41 kg**FURminator**£17.89**4.6★35,728 rev](https://www.amazon.co.uk/dp/B07NSL5MD8) [3**FURminator Undercoat deShedding Tool Cat S - Short hair**FURminator**£12.64**4.6★1,326 rev](https://www.amazon.co.uk/dp/B0DM9MQK69) [4**FURminator Undercoat deShedding Tool for Medium/Large Short Hair Cats Over 4.5 kg Violet**FURminator**£15.38**4.7★16,285 rev](https://www.amazon.co.uk/dp/B07NSNHTTK) [5**FURminator Undercoat deShedding Tool Cat M/L - Short hair**FURminator**£15.76**4.6★1,326 rev](https://www.amazon.co.uk/dp/B0DM9JKNXZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bugalugs Deshedding Brush for Dogs Cats Horses - Pet Grooming Tool that is Gentle & Effective With Wide Shallow Comb Smooth Groomer for Dog Cat and Horse**BUGALUGS**£10.93**1,101 rev1y ago](https://www.amazon.co.uk/dp/B0F3NTYHNX) [**Bugalugs Deshedding Brush for Dogs Cats Horses - Pet Grooming Tool that is Gentle & Effective With Wide Shallow Comb Smooth Groomer for Dog Cat and Horse (Black)**BUGALUGS**£11.08**1,101 rev1y ago](https://www.amazon.co.uk/dp/B0F3NVCH1Z) [**FURminator Undercoat deShedding Tool Cat S - Short hair**FURminator**£12.64**1,326 rev1y ago](https://www.amazon.co.uk/dp/B0DM9MQK69) [**FURminator Undercoat deShedding Tool Cat M/L - Short hair**FURminator**£15.76**1,326 rev1y ago](https://www.amazon.co.uk/dp/B0DM9JKNXZ) [**FurGroom Deshedding Tool for Dogs and Cats-Reduces Shedding by Up to 95% in Less Than 10 Minutesbest Choice for Grooming and Deshedding Your Lovely Pets. Dog Cat Horse Rabbit Brush (BLUE L)**FURGROOM**£7.91**542 rev2y ago](https://www.amazon.co.uk/dp/B0D9TK7WNT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FURminator Undercoat deShedding Tool Cat M/L - Short hair**FURminator**£15.76**4.6★**▲ 111%**](https://www.amazon.co.uk/dp/B0DM9JKNXZ) [**FurGroom Deshedding Tool for Dogs and Cats-Reduces Shedding by Up to 95% in Less Than 10 Minutesbest Choice for Grooming and Deshedding Your Lovely Pets. Dog Cat Horse Rabbit Brush (BLUE L)**FURGROOM**£7.91**4.6★**▲ 94%**](https://www.amazon.co.uk/dp/B0D9TK7WNT) [**Bugalugs Deshedding Brush for Dogs Cats Horses - Pet Grooming Tool that is Gentle & Effective With Wide Shallow Comb Smooth Groomer for Dog Cat and Horse (Black)**BUGALUGS**£11.08**4.3★**▲ 39%**](https://www.amazon.co.uk/dp/B0F3NVCH1Z) [**FURminator Undercoat deShedding Tool for Medium Long Hair Dogs 9-23 kg**FURminator**£15.49**4.6★**▲ 37%**](https://www.amazon.co.uk/dp/B07NSL3TJP) [**FURminator Undercoat deShedding Tool for Large Long Hair Dogs 23-41 kg**FURminator**£18.50**4.6★**▲ 28%**](https://www.amazon.co.uk/dp/B07NSL5V36)
**~~View all trending →~~**
## **What buyers say about furminator for dogs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Removal**29%
*“and this brush does an amazed job of removing hair”*
**Quality-Overall**14%
*“EXCELLENT PRODUCT”*
**Ease Of Use**11%
*“Easy to use”*
**Value For Money**9%
*“Good price”*
**Ease Of Cleaning**4%
*“Easy to hold and clean”*
**Brush Quality**4%
*“Amazing brush”*
**Advertised Vs Actual Product**4%
*“Just what we wanted”*
**Efficiency**3%
*“Works well”*
**Pet Friendly**3%
*“Comfort for cat”*
**Soft Feel**3%
*“Its so gentle”*
### **What buyers complain about **
**Value For Money**13%
*“A bit expensive for something that doesn't work very well”*
**Functionality-Overall**12%
*“Did absolutely nothing”*
**Size-Overall**8%
*“Not fit for purpose”*
**Hard Feel**8%
*“Too hard”*
**Quality-Overall**7%
*“Not very good at all”*
**Ease Of Use**6%
*“Tough to use”*
**Suitability Short Hair**4%
*“Doesnt work for short hair cats”*
**Ease Of Cleaning**4%
*“Its good just fills up fast so have to clean out after every 2/3 strokes which is frustrating”*
**Comfort-Overall**4%
*“I thought maybe it wasnt comfortable”*
**Advertised Vs Actual Product**3%
*“totaly misleading it only came with one comb where as the youtube”*
### **Top return reasons **
**Functionality-Overall**33%
**Size-Overall**23%
**Advertised Vs Actual Product**7%
**Compatibility-Overall**6%
**Suitability Long Hair**5%
**Suitability Short Hair**4%
**Defective Material/Parts**4%
**Quality-Overall**4%
**Value For Money**3%
**Product Condition**2%
## **Common questions**
- **Is furminator for dogs profitable to sell on Amazon United Kingdom?**
- The niche generates £161K/yr across 18 tracked products. 90-day search growth is +39.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the furminator for dogs niche?**
- 5 brands and 47 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in furminator for dogs?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Size-Overall. The return rate is 0.8%.
- **When does demand for furminator for dogs peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the furminator for dogs niche?**
- Listings span £7.69–£18.50; the average listing price is £13.15 (sweet spot $15–$100). The average incumbent carries 13,314 reviews — the moat a new listing must climb.
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