---
title: "Reviews — frontline plus for dogs 2-10kg - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/frontline-plus-for-dogs-2-10kg/reviews"
last_updated: "2026-07-31T15:18:12.954Z"
locale: en
meta:
  description: "Niche score 58/100 · £253K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £253K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — frontline plus for dogs 2-10kg - Flapen"
---

# **frontline plus for dogs 2-10kg**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 47Growth 59Conversion 68Competition 51Returns 100Price range 74Avg price 83Brand share 16Review moat 59Quality gap 50

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£18.26**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£5.58–£41.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+34.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****1,134.78**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£253K**

£253K/yr · 226K searches

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand