---
title: "Freeze Dried Dog Treats — £51K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/freeze-dried-dog-treats"
last_updated: "2026-07-31T10:46:34.192Z"
locale: en
meta:
description: "Niche score 54/100 · £51K/yr market · 52K searches/yr · £12.00 avg price. A small market ($51K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £51K/yr market · 52K searches/yr · £12.00 avg price. A small market ($51K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Freeze Dried Dog Treats — £51K/yr Amazon UK Niche (2026) - Flapen"
---
# **freeze dried dog treats**
**Worth a look**
Shows low returns (0.0%), but a small market ($51K/yr) keeps it on the watch list.
Market size 13Growth 24Conversion 80Competition 86Returns 100Price range 48Avg price 50Brand share 43Review moat 74Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****541.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.00**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£1.19–£27.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-1.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£51K**
£51K/yr · 52K searches
According to Flapen's Amazon United Kingdom niche tracking, freeze dried dog treats is a £51K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **freeze dried dog treats market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£48K–£60K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#276**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **91%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**24 **▲rising
**Sellers**
**84**
**Top-5 brand share**
**79%**
Top 20: 98%
**Top-5 click share**
**29%**
Top 20: 68%
**Open market**
**18%**
- JAMES & ELLA54% - Natures Menu12% - 8in15% - AncestryBite4% - Sympur3% - Beloved Pets3%
## **Demand**
Weekly Amazon search volume, last 45 weeks — -1.2% search growth over the last 90 days.
1K750Spike '25Black Friday '25Sep '25Nov '25Dec '25Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/freeze-dried-dog-treats/trend)
## **Top freeze dried dog treats search terms**
- **freeze dried dog treats**25K/yr+6.5%3.6% conv. - **james and ella dog food**11K/yr-8.7%10.8% conv. - **freeze dried chicken dog treats**6K/yr-6.8%6.6% conv. - **james and ella dog food freeze dried**5K/yr+1.6%11.4% conv. - **james and ella**5K/yr-16.1%12.9% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/freeze-dried-dog-treats/search-terms)
## **Top freeze dried dog treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£1K4%£2K6%£3K8%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**James & Ella Kibble + Raw Dog Food - Free Run Chicken (1.5kg) A Nutritious Mix of High Protein Kibble Combined with Freeze-Dried Raw Meat Nuggets Grain & Gluten Free with Essential Oils & Minerals**JAMES & ELLA**£17.51**4.4★53 rev](https://www.amazon.co.uk/dp/B0D2QHQCS9) [2**James & Ella Complete Freeze-Dried Raw Dog Food Grass Fed Beef Freeze-Dried Dog Food Packed with Protein Essential Oils & Minerals for Happy Healthy Dogs Lightweight & Gluten Free (100g)**JAMES & ELLA**£4.76**4.0★58 rev](https://www.amazon.co.uk/dp/B0DB9GPZ59) [3**James & Ella Kibble + Raw Dog Food - Grass Fed Beef (1.5kg) Nutritious High Protein Kibble Combined with Freeze-Dried Raw Meat Nuggets Contains Essential Oils & Minerals Grain & Gluten Free**JAMES & ELLA**£17.41**4.7★35 rev](https://www.amazon.co.uk/dp/B0D2PNT3LM) [4**James & Ella Cold-Pressed Dog Food Country Game (2.5kg) Hypoallergenic Grain Free & Low-Fat Complete Pellets | Rich in Vitamins Fatty Acids & Nutrients Easily Digestible for Sensitive Dogs**JAMES & ELLA**£19.77**4.6★3 rev](https://www.amazon.co.uk/dp/B0G7KYT7Y4) [5**Freeze Dried Chicken Treats for Dogs & Cats (500g / 1.1lb) 100% Chicken Breast Single Ingredient High Protein Grain-Free Natural Training Treats No Additives**AncestryBite**£21.04**4.9★113 rev](https://www.amazon.co.uk/dp/B0G94JMST8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**James & Ella Complete Freeze-Dried Raw Dog Food Grass Fed Beef (500g) Packed with Protein Essential Oils & Minerals | Lightweight & Gluten Free | 80% Meat with Fruit Vegetables & Superfoods**JAMES & ELLA**£21.99**58 rev3mo ago](https://www.amazon.co.uk/dp/B0GWDXH1JV) [**Freeze Dried Chicken Treats for Dogs & Cats (500g / 1.1lb) 100% Chicken Breast Single Ingredient High Protein Grain-Free Natural Training Treats No Additives**AncestryBite**£21.04**113 rev7mo ago](https://www.amazon.co.uk/dp/B0G94JMST8) [**James & Ella Cold-Pressed Dog Food Country Game (2.5kg) Hypoallergenic Grain Free & Low-Fat Complete Pellets | Rich in Vitamins Fatty Acids & Nutrients Easily Digestible for Sensitive Dogs**JAMES & ELLA**£19.77**3 rev7mo ago](https://www.amazon.co.uk/dp/B0G7KYT7Y4) [**James & Ella Cold-Pressed Dog Food Free-Run Chicken (2.5kg) Hypoallergenic Grain Free & Low-Fat Complete Pellets | Rich in Vitamins Fatty Acids & Nutrients Easily Digestible for Sensitive Dogs**JAMES & ELLA**£19.85**2 rev7mo ago](https://www.amazon.co.uk/dp/B0G7KRJRF9) [**100g Freeze-Dried Chicken Dog & Cat Treats | Pure Natural Breast Cubes | Grain-Free Hypoallergenic High-Protein Nibbles | Allergen-Free Snacks & Toppers for Indoor/Outdoor Dog**Sympur**£10.12**12 rev7mo ago](https://www.amazon.co.uk/dp/B0G5QBJ6M8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**James & Ella Complete Freeze-Dried Raw Dog Food Grass Fed Beef (500g) Packed with Protein Essential Oils & Minerals | Lightweight & Gluten Free | 80% Meat with Fruit Vegetables & Superfoods**JAMES & ELLA**£21.99**4.0★**▲ 300%**](https://www.amazon.co.uk/dp/B0GWDXH1JV) [**Freeze Dried Chicken Treats for Dogs & Cats (500g / 1.1lb) 100% Chicken Breast Single Ingredient High Protein Grain-Free Natural Training Treats No Additives**AncestryBite**£21.04**4.9★**▲ 165%**](https://www.amazon.co.uk/dp/B0G94JMST8) [**Dog & Cat Treats Freeze Dried Chicken Cubes 150 g - All Natural Meat Raw Pet Food - Human Grade High-Protein Snacks & Grain-Free Jerky Chews for Cats and Small Dogs**Beloved Pets**£10.42**4.6★**▲ 164%**](https://www.amazon.co.uk/dp/B0D83RLKC2) [**James & Ella Cold-Pressed Dog Food Country Game (2.5kg) Hypoallergenic Grain Free & Low-Fat Complete Pellets | Rich in Vitamins Fatty Acids & Nutrients Easily Digestible for Sensitive Dogs**JAMES & ELLA**£19.77**4.6★**▲ 159%**](https://www.amazon.co.uk/dp/B0G7KYT7Y4) [**Natures Menu Raw Freeze Dried Dog Food Complete & Balanced 80/20 All Pack Sizes & Flavours (120g x 1 Beef)**Natures Menu**£4.56**4.3★**▲ 74%**](https://www.amazon.co.uk/dp/B0CTCXHKLQ)
**~~View all trending →~~**
## **What buyers say about freeze dried dog treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**35%
*“Cats love it”*
**Quality-Overall**11%
*“good quality storage container”*
**Value For Money**9%
*“Excellent value”*
**Taste-Overall**7%
*“My Shih Tzu loves these treats”*
**Size-Overall**6%
*“Good size”*
**Ingredients-Overall**3%
*“Taste and good ingredients”*
**Ease Of Use**3%
*“easy to use”*
**Flavor**3%
*“Good variety of tasty treats”*
**Smell**3%
*“not overly smelly”*
**Advertised Vs Actual Product**2%
*“Does the job”*
### **What buyers complain about **
**Value For Money**22%
*“They aren't cheap”*
**Size-Overall**15%
*“Very Small”*
**Smell**7%
*“Awful chemical smell”*
**Hard Feel**5%
*“into hard little bits”*
**Allergies**3%
*“had an allergic reaction to them causing her face eyes, nose and mouth to swell up”*
**Quality-Overall**2%
*“has inconsistent quality”*
**Durability**2%
*“easily broken up”*
**Indigestion**2%
*“My dog has just had 48 hours of illness due to these”*
**Moist/Dry**2%
*“this particular one doesnt seem to be properly dry its almost damp and smelly odd”*
**Texture/Consistency-Overall**2%
*“Not great texture”*
## **Common questions**
- **Is freeze dried dog treats profitable to sell on Amazon United Kingdom?**
- The niche generates £51K/yr across 58 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the freeze dried dog treats niche?**
- 24 brands and 84 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in freeze dried dog treats?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Smell. The return rate is 0.0%.
- **What does it cost to enter the freeze dried dog treats niche?**
- Listings span £1.19–£27.50; the average listing price is £12.00 (sweet spot $15–$100). The average incumbent carries 541 reviews — the moat a new listing must climb.
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