---
title: "Search terms — freeze dried cat treats - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/freeze-dried-cat-treats/search-terms"
last_updated: "2026-07-31T15:24:23.328Z"
locale: en
meta:
  description: "Niche score 60/100 · £291K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £291K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — freeze dried cat treats - Flapen"
---

# **freeze dried cat treats**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 26Conversion 93Competition 64Returns 100Price range 46Avg price 56Brand share 60Review moat 71Quality gap 50

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****665.49**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****£12.76**

avg listing price — sweet spot $15–$100

**Market size**

**Good****£291K**

£291K/yr · 196K searches

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£1.20–£26.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+0.9%**

90-day search growth — must beat 0% to launch