---
title: "Forthglade Dog Treats — £103K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/forthglade-dog-treats"
last_updated: "2026-07-31T13:05:32.892Z"
locale: en
meta:
description: "Niche score 46/100 · £103K/yr market · 69K searches/yr · £9.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £103K/yr market · 69K searches/yr · £9.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Forthglade Dog Treats — £103K/yr Amazon UK Niche (2026) - Flapen"
---
# **forthglade dog treats**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 22Conversion 98Competition 48Returns 100Price range 22Avg price 26Brand share 9Review moat 75Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****494.9**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£9.12**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£103K**
£103K/yr · 69K searches
**Growth**
**Bad****-6.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.79–£18.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, forthglade dog treats is a £103K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **forthglade dog treats market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£91K–£114K**
- units × avg price
- **Conversion rate**
- **16.2%**
- **Avg BSR**
- **#110**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 99%
**Open market**
**2%**
- Forthglade83% - Pooch & Mutt5% - Omni3% - Johnsons3% - Surrey Feed3% - Betty Miller2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — -6.8% search growth over the last 90 days.
2K1KHoliday '24Prime Day '25Spike '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/forthglade-dog-treats/trend)
## **Top forthglade dog treats search terms**
- **forthglade dog treats**33K/yr-4.3%14.4% conv. - **forthglade dental sticks**11K/yr-12.7%18.8% conv. - **dog breath freshener chews**10K/yr-10.6%7.6% conv. - **forthglade treats**5K/yr+9.0%12.7% conv. - **dog mints for bad breath**4K/yr-3.6%4.3% conv. - **fresh breath chews for dogs**3K/yr+10.3%4.2% conv. - **dog mints**2K/yr-5.4%4.3% conv. - **forthglade dental sticks for dogs**1K/yr-52.5%18.0% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/forthglade-dog-treats/search-terms)
## **Top forthglade dog treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£21K30%£31K40%£41K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Forthglade Natural Dog Dental Sticks (20 Sticks) - Plant-Based & Grain Free Dog Treats Dental Chews for Fresh Breath Removes Plaque and Tartar Resealable Bags**Forthglade**£7.75**4.4★1,188 rev](https://www.amazon.co.uk/dp/B09V5G3T3L) [2**Forthglade Natural Dog Treats (4 x 90g Bags) - Hypoallergenic & Grain Free Calming Dog Treats with Camomile Lavender & Lemon Balm Soft Bites Resealable Bags**Forthglade**£5.74**4.7★188 rev](https://www.amazon.co.uk/dp/B0CTMYPV9F) [3**Forthglade Natural Dog Treats (8 x 90g Bags) - Hypoallergenic & Grain Free Dog Treats with Salmon Hand-Baked Soft Bites Resealable Bags**Forthglade**£10.60**4.7★472 rev](https://www.amazon.co.uk/dp/B089F5KM91) [4**Forthglade Natural Dog Treats (8 x 90g Bags) - Hypoallergenic & Grain Free Dog Treats with Lamb Hand-Baked Soft Bites Resealable Bags**Forthglade**£10.79**4.6★331 rev](https://www.amazon.co.uk/dp/B089F373BS) [5**Forthglade Natural Dog Treats (4 x 90g Bags) - Hypoallergenic & Grain Free Dog Training Treats with Chicken and Liver Baked Soft Bite Rewards Resealable Bags**Forthglade**£6.32**4.6★36 rev](https://www.amazon.co.uk/dp/B0CTMZFMBW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Forthglade Calming Dental Chews for Dogs 20 Sticks Dog Treats Infused with Calming Botanicals Helps Freshen Breath Remove Plaque & Tartar from Teeth Hypoallergenic & Grain-Free Resealable Bag**Forthglade**£8.48**47 rev6mo ago](https://www.amazon.co.uk/dp/B0GH8K9DXB) [**Betty Miller Dog Treats - Fresh Dog Breath & Digestion Support with Charcoal Peppermint & Yucca 500g - Soft Dog Treats For Small Dogs**Betty Miller**£8.45**14 rev6mo ago](https://www.amazon.co.uk/dp/B0GFWY4DVM) [**Omni Dog Breath Freshener Supplement - Dragons Den Winners One-a-Day Peppermint Supplements for Dogs Plaque Remover Dental Care Fresh Breath for Dogs 30 Servings Small 0-15 Kg**Omni**£15.49**332 rev1y ago](https://www.amazon.co.uk/dp/B0DFHCHXDW) [**Forthglade Natural Dog Treats (4 x 90g Bags) - Hypoallergenic & Grain Free Calming Dog Treats with Camomile Lavender & Lemon Balm Soft Bites Resealable Bags**Forthglade**£5.74**188 rev2y ago](https://www.amazon.co.uk/dp/B0CTMYPV9F) [**Forthglade Natural Dog Treats (4 x 90g Bags) - Hypoallergenic & Grain Free Dog Training Treats with Chicken and Liver Baked Soft Bite Rewards Resealable Bags**Forthglade**£6.32**36 rev2y ago](https://www.amazon.co.uk/dp/B0CTMZFMBW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Betty Miller Dog Treats - Fresh Dog Breath & Digestion Support with Charcoal Peppermint & Yucca 500g - Soft Dog Treats For Small Dogs**Betty Miller**£8.45**4.4★**▲ 269%**](https://www.amazon.co.uk/dp/B0GFWY4DVM) [**Forthglade Natural Dog Treats (4 x 90g Bags) - Hypoallergenic & Grain Free Dog Training Treats with Honey & Banana Plant-Based Soft Bite Rewards Resealable Bags**Forthglade**£7.21**4.4★**▲ 80%**](https://www.amazon.co.uk/dp/B0CTMYS6XV) [**Forthglade Calming Dental Chews for Dogs 20 Sticks Dog Treats Infused with Calming Botanicals Helps Freshen Breath Remove Plaque & Tartar from Teeth Hypoallergenic & Grain-Free Resealable Bag**Forthglade**£8.48**4.8★**▲ 33%**](https://www.amazon.co.uk/dp/B0GH8K9DXB) [**Forthglade Natural Dog Treats (8 x 90g Bags) - Hypoallergenic & Grain Free Dog Training Treats with Chicken and Liver Baked Soft Bite Rewards Resealable Bags**Forthglade**£12.30**4.6★**▲ 20%**](https://www.amazon.co.uk/dp/B09VY69W4T) [**Forthglade Natural Dog Treats (4 x 90g Bags) - Hypoallergenic & Grain Free Calming Dog Treats with Camomile Lavender & Lemon Balm Soft Bites Resealable Bags**Forthglade**£5.74**4.7★**▲ 19%**](https://www.amazon.co.uk/dp/B0CTMYPV9F)
**~~View all trending →~~**
## **What buyers say about forthglade dog treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**22%
*“Dog approved”*
**Breathability**9%
*“Good breath”*
**Quality-Overall**8%
*“Decent for what it is”*
**Value For Money**7%
*“Good price”*
**Taste-Overall**6%
*“Great treats”*
**Soothing/Teething**6%
*“Very calming”*
**Smell**5%
*“No Stinky anymore”*
**Ease Of Chewing/Swallowing**4%
*“so theyre easy to eat”*
**Ease Of Cleaning**3%
*“Perfect way to ensure your dogs teeth are being cleaned and maintained, especially if your like me and keep dogs that wont always be inclined human intervention to clean”*
**Advertised Vs Actual Product**3%
*“As described and as advertised”*
### **What buyers complain about **
**Breathability**16%
*“his breath has certainly toned down on smell”*
**Smell**11%
*“Smells fishy”*
**Functionality-Overall**10%
*“DIDN'T WORK”*
**Value For Money**6%
*“just too expensive”*
**Size-Overall**5%
*“They are a bit shorter than the medium Tesco sticks”*
**Hard Feel**3%
*“Not so soft”*
**Flavor**3%
*“Tried this flavour as the peanut butter ones were hurting my dogs belly”*
**Color Fading/Discoloration**3%
*“They are almost completely white in 3 weeks”*
**Allergies**2%
*“no grain which was causing allergies”*
**Indigestion**2%
*“diarrhoea for the last few months”*
### **Top return reasons **
**Size-Overall**33%
**Functionality-Overall**22%
**Ingredients-Overall**17%
**Advertised Vs Actual Product**11%
**Dilute/Watery**11%
**Side Effects**6%
## **Common questions**
- **Is forthglade dog treats profitable to sell on Amazon United Kingdom?**
- The niche generates £103K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the forthglade dog treats niche?**
- 7 brands and 38 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in forthglade dog treats?**
- Top complaints mined from reviews: Breathability, Smell, Functionality-Overall. The return rate is 0.1%.
- **When does demand for forthglade dog treats peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the forthglade dog treats niche?**
- Listings span £2.79–£18.41; the average listing price is £9.12 (sweet spot $15–$100). The average incumbent carries 495 reviews — the moat a new listing must climb.
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