---
title: "Trend — flea treatment cat - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/flea-treatment-cat/trend"
last_updated: "2026-07-31T08:56:28.795Z"
locale: en
meta:
  description: "Niche score 67/100 · £3.5M/yr market · 2.2M searches/yr · £10.79 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 67/100 · £3.5M/yr market · 2.2M searches/yr · £10.79 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — flea treatment cat - Flapen"
---

# **flea treatment cat**

**Launch it**

A $3.5M/yr market growing +25.1% this quarter with returns at 0.1% — clears our launch bar.

Market size 96Growth 53Conversion 97Competition 62Returns 100Price range 36Avg price 40Brand share 32Review moat 21Quality gap 78

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****£3.5M**

£3.5M/yr · 2.2M searches

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+25.1%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****£10.79**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£4.85–£20.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****10,683.14**

avg incumbent reviews — the moat a new listing must climb