---
title: "Flea Tablets Cats — £496K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/flea-tablets-cats"
last_updated: "2026-07-31T09:21:27.427Z"
locale: en
meta:
description: "Niche score 52/100 · £496K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £496K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Flea Tablets Cats — £496K/yr Amazon UK Niche (2026) - Flapen"
---
# **flea tablets cats**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 60Growth 54Conversion 98Competition 15Returns 100Price range 45Avg price 29Brand share 0Review moat 28Quality gap 79
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£496K**
£496K/yr · 312K searches
**Growth**
**Good****+27.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****£4.85–£23.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.53**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,705.8**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, flea tablets cats is a £496K/yr Amazon United Kingdom market (312K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flea tablets cats market data**
- **Units sold / yr**
- **60K–80K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£572K–£762K**
- units × avg price
- **Conversion rate**
- **16.7%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Johnsons49% - Capstar23% - Bob Martin13% - Beaphar12% - VETIQ2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +27.2% search growth over the last 90 days.
9K7KSpike '24Black Friday '24Prime Day '25Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/flea-tablets-cats/trend)
## **Top flea tablets cats search terms**
- **flea tablets for cats**82K/yr+35.9%20.0% conv. - **cat flea tablets**71K/yr+15.5%19.2% conv. - **capstar flea tablets for cats**36K/yr+37.1%12.5% conv. - **capstar**19K/yr+48.9%6.3% conv. - **capstar for cats**12K/yr+22.0%7.8% conv. - **cat flea treatment tablets**10K/yr+21.6%14.0% conv. - **flea treatments cats tablets**8K/yr-5.7%16.5% conv. - **johnsons flea tablets for cats**11K/yr+42.2%22.2% conv. - **flea treatment cat tablets**9K/yr+3.4%15.1% conv. - **chewable flea treatment for cats**4K/yr+121.7%2.4% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/flea-tablets-cats/search-terms)
## **Top flea tablets cats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£50K20%£99K30%£149K40%£198K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Johnsons 4Fleas Tablets for Cats and Kittens 6 Treatment Pack 14D083**Johnsons**£7.04**4.4★15,517 rev](https://www.amazon.co.uk/dp/B002ALISWY) [2**Capstar Flea Tablets Fast Acting Flea Treatment For Cats & Small Dogs (1kg - 11kg) 6 x 11.4 mg Tablet Starts Working In 15-30 Mins Kills Adult Fleas In 6 Hours Fuss Free Edible Tablets**Capstar**£23.37**4.2★2,735 rev](https://www.amazon.co.uk/dp/B003XW0TVW) [3**Bob Martin Clear Flea Tablets for Cats and Small Dog Under 11 Kg 3 Tablets**Bob Martin**£4.85**4.3★8,188 rev](https://www.amazon.co.uk/dp/B003672Z3E) [4**Beaphar - Flea Tablets for Cats & Kittens - 6 Treatment Pack - Rapid Knock Down of Fleas - Starts Killing Fleas in 15 Minutes Kills 100% in 24hrs - Veterinary Medicine - For Cats from 4 Weeks Old**Beaphar**£9.21**4.3★77 rev](https://www.amazon.co.uk/dp/B0FGQLKR15) [5**Johnsons Veterinary Products 4Fleas Tablets for Cats and Kittens Pack of 3**Johnsons**£5.64**4.3★6,155 rev](https://www.amazon.co.uk/dp/B002IS58UO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Beaphar - Flea Tablets for Cats & Kittens - 6 Treatment Pack - Rapid Knock Down of Fleas - Starts Killing Fleas in 15 Minutes Kills 100% in 24hrs - Veterinary Medicine - For Cats from 4 Weeks Old**Beaphar**£9.21**77 rev1y ago](https://www.amazon.co.uk/dp/B0FGQLKR15) [**Beaphar - Flea Tablets for Cats & Kittens - 3 Treatment Pack - Rapid Knock Down of Fleas - Starts Killing Fleas in 15 Minutes Kills 100% in 24hrs - Veterinary Medicine - For Cats from 4 Weeks Old**Beaphar**£5.59**70 rev1y ago](https://www.amazon.co.uk/dp/B0FGQQLB5R) [**Capstar Flea Tablets Fast Acting Flea Treatment For Cats & Small Dogs (1kg - 11kg) 1 x 11.4 mg Tablet Starts Working In 15-30 Mins Kills Adult Fleas In 6 Hours Fuss Free Edible Tablets**Capstar**£5.58**1,445 rev3y ago](https://www.amazon.co.uk/dp/B0B9CB7384) [**(3 Pack) Johnsons Vet - 4 Fleas Cat Flea Tablets - 6 Tab**Johnsons**£18.31**365 rev11y ago](https://www.amazon.co.uk/dp/B00VKGRRG8) [**VETIQ Cat & Dog Flea-Guard Granules for Fleas Ticks & Mosquitoes (90g)**VETIQ**£7.42**2,040 rev12y ago](https://www.amazon.co.uk/dp/B00MELA72Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beaphar - Flea Tablets for Cats & Kittens - 6 Treatment Pack - Rapid Knock Down of Fleas - Starts Killing Fleas in 15 Minutes Kills 100% in 24hrs - Veterinary Medicine - For Cats from 4 Weeks Old**Beaphar**£9.21**4.3★**▲ 94%**](https://www.amazon.co.uk/dp/B0FGQLKR15) [**Johnsons 4Fleas Tablets for Cats and Kittens 6 Treatment Pack 14D083**Johnsons**£7.04**4.4★**▲ 15%**](https://www.amazon.co.uk/dp/B002ALISWY) [**Beaphar - Flea Tablets for Cats & Kittens - 3 Treatment Pack - Rapid Knock Down of Fleas - Starts Killing Fleas in 15 Minutes Kills 100% in 24hrs - Veterinary Medicine - For Cats from 4 Weeks Old**Beaphar**£5.59**4.0★**▲ 12%**](https://www.amazon.co.uk/dp/B0FGQQLB5R) [**VETIQ Cat & Dog Flea-Guard Granules for Fleas Ticks & Mosquitoes (90g)**VETIQ**£7.42**3.9★**— 1%**](https://www.amazon.co.uk/dp/B00MELA72Y) [**(3 Pack) Johnsons Vet - 4 Fleas Cat Flea Tablets - 6 Tab**Johnsons**£18.31**4.6★**— 1%**](https://www.amazon.co.uk/dp/B00VKGRRG8)
**~~View all trending →~~**
## **What buyers say about flea tablets cats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“GREAT PRODUCT”*
**Value For Money**20%
*“Good value”*
**Advertised Vs Actual Product**12%
*“They really work just as described”*
**Ease Of Use**11%
*“Easy to use”*
**Pet Friendly**5%
*“Has worked really well on my cats”*
**Time Taken**4%
*“Very quick”*
**Strength**4%
*“Effective”*
**Ease Of Chewing/Swallowing**4%
*“let her to swallow naturally while shes lies on ur lap for a min or two trust me works all the time coz with food she just spits it out”*
**Ease Of Cleaning**1%
*“I have found that when I have brushed my cat with a flea comb an hour after giving her the tablet, then cleaning all surfaces, hoovering and emptying the hoover straight afterwards works wonders. aimed at those that moaned about the tablet not killing the eggs”*
**Correct Contents**1%
*“Im surprised by how many boxes I got I thought I got 1 box haha brilliant”*
### **What buyers complain about **
**Functionality-Overall**30%
*“Does not work”*
**Allergies**11%
*“can be allergic to something or other”*
**Value For Money**11%
*“these pills aren't cheap eliminating just through these will be expensive”*
**Quality-Overall**10%
*“Not good enough”*
**Advertised Vs Actual Product**4%
*“False advertisement”*
**Smell**4%
*“it doesn't really have a smell”*
**Durability**2%
*“doesn't last long”*
**Size-Overall**2%
*“Very big tablets”*
**Ingredients-Overall**2%
*“Brilliant cat fea treatment kitty has problems with one ingredient this has replaced has had no side effect”*
**Ease Of Chewing/Swallowing**2%
*“I couldn't swallow this tablet”*
### **Top return reasons **
**Functionality-Overall**39%
**Value For Money**11%
**Ease Of Use**9%
**Smell**5%
**Water Resistance**5%
**Stale/Rotten/Spoiled**5%
**Size-Overall**5%
**Defective Material/Parts**5%
**Ingredients-Overall**5%
**Product Condition**5%
## **Common questions**
- **Is flea tablets cats profitable to sell on Amazon United Kingdom?**
- The niche generates £496K/yr across 10 tracked products. 90-day search growth is +27.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the flea tablets cats niche?**
- 5 brands and 52 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in flea tablets cats?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Value For Money. The return rate is 0.1%.
- **When does demand for flea tablets cats peak?**
- Demand peaks in Jul–Aug–Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the flea tablets cats niche?**
- Listings span £4.85–£23.37; the average listing price is £9.53 (sweet spot $15–$100). The average incumbent carries 3,706 reviews — the moat a new listing must climb.
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