---
title: "Trend — flea spray for dogs - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/flea-spray-for-dogs/trend"
last_updated: "2026-07-31T11:34:15.314Z"
locale: en
meta:
  description: "Niche score 59/100 · £117K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £117K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — flea spray for dogs - Flapen"
---

# **flea spray for dogs**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 27Growth 82Conversion 93Competition 21Returns 99Price range 52Avg price 38Brand share 49Review moat 48Quality gap 90

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Growth**

**Great****+76.4%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****£5.13–£25.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,736.73**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£10.52**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£117K**

£117K/yr · 97K searches

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf