---
title: "Search terms — flea shampoo for dogs - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/flea-shampoo-for-dogs/search-terms"
last_updated: "2026-07-31T14:53:44.004Z"
locale: en
meta:
  description: "Niche score 57/100 · £450K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £450K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — flea shampoo for dogs - Flapen"
---

# **flea shampoo for dogs**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 77Conversion 98Competition 22Returns 99Price range 37Avg price 33Brand share 28Review moat 28Quality gap 62

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****16.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Great****+64.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£450K**

£450K/yr · 270K searches

**Price range**

**Okay****£3.62–£21.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£9.92**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,744.31**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf