---
title: "Trend — flea collar for dogs - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/flea-collar-for-dogs/trend"
last_updated: "2026-07-31T11:33:47.154Z"
locale: en
meta:
  description: "Niche score 66/100 · £530K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · £530K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — flea collar for dogs - Flapen"
---

# **flea collar for dogs**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 61Growth 51Conversion 83Competition 53Returns 100Price range 58Avg price 71Brand share 40Review moat 74Quality gap 92

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****9.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****525.09**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£14.50**

avg listing price — sweet spot $15–$100

**Market size**

**Good****£530K**

£530K/yr · 404K searches

**Price range**

**Good****£4.88–£28.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+22.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand