---
title: "Fish Skin Dog Treats — £102K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/fish-skin-dog-treats"
last_updated: "2026-07-31T10:43:36.707Z"
locale: en
meta:
description: "Niche score 54/100 · £102K/yr market · 59K searches/yr. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £102K/yr market · 59K searches/yr. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fish Skin Dog Treats — £102K/yr Amazon UK Niche (2026) - Flapen"
---
# **fish skin dog treats**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Market size 25Growth 19Conversion 96Competition 71Returns 100Price range 68Avg price 61Brand share 17Review moat 76Quality gap 50
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****487.46**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£3.45–£39.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£13.29**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£102K**
£102K/yr · 59K searches
**Growth**
**Bad****-12.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fish skin dog treats is a £102K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fish skin dog treats market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£80K–£106K**
- units × avg price
- **Conversion rate**
- **13.1%**
- **Avg BSR**
- **#269**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **89%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 83%
**Open market**
**3%**
- SKIPPER'S60% - MALTBYS' STORES 1904 LTD12% - Pets Purest9% - UPRAW7% - Pooch & Mutt5% - Fish4Dogs3% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.
1K750Spike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/fish-skin-dog-treats/trend)
## **Top fish skin dog treats search terms**
- **fish skins for dogs**16K/yr-6.5%10.1% conv. - **skippers fish skin dog treats**9K/yr-10.3%11.9% conv. - **fish skin dog treats**10K/yr-16.9%6.0% conv. - **fish sticks for dogs**9K/yr-11.7%13.7% conv. - **skippers**6K/yr-13.1%9.1% conv. - **fish chews for dogs**3K/yr-21.1%10.9% conv. - **fish skin**3K/yr-26.9%5.7% conv. - **fish twists for dogs**3K/yr-12.0%14.9% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/fish-skin-dog-treats/search-terms)
## **Top fish skin dog treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£8K12%£12K16%£16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SKIPPERS Fish Skin Twist Dog Chews Short 200g Grain Free Dental Sticks**SKIPPER'S**£9.95**4.6★700 rev](https://www.amazon.co.uk/dp/B01N65C973) [2**SKIPPERS Fish Skin Flatties Dog Chews Regular 200g Air-Dried High Protein**SKIPPER'S**£12.22**4.6★782 rev](https://www.amazon.co.uk/dp/B07VCFYXSC) [3**Pets Purest Fish Skin Dog Treats - Air-Dried Fish Skins for Dogs. For Teeth Joints Skin & Coat Health. 100% Natural Treats with Benefits 200g**Pets Purest**£10.64**4.6★216 rev](https://www.amazon.co.uk/dp/B0CM9KLDKH) [4**SKIPPERS Baked Fish Skin Fingers for Dogs 1kg Grain Free Treats**SKIPPER'S**£20.11**4.6★102 rev](https://www.amazon.co.uk/dp/B0D22Z3MVM) [5**Fish Skin Flatties for Dogs (200g) Healthy Dog Treat & Chew - Natural Grain-Free & Hypoallergenic Chews - Healthy Air-Dried Treats Low in Fat**UPRAW**£5.90**4.2★60 rev](https://www.amazon.co.uk/dp/B0D4DZ2TWB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Supa Paws 1Kg Fish Skin Twists for Dogs 100% Natural White Fish Skin Twists Jerky Dog Treat Hypoallergenic Dog Food & Grain Free Dog Chews Dental Pet Treat High Protein Dog Snacks**SUPA PAWS**£18.28**5 rev3mo ago](https://www.amazon.co.uk/dp/B0GX7D6NBC) [**Naturally Air Dried Fish Flatties 1kg Traditional Air Dried Fish Fillets Preservative Free High Protein Seafood - Healthy Natural Dog Treats - Grain Free -Hypoallergenic**UPRAW**£20.88**26 rev1y ago](https://www.amazon.co.uk/dp/B0DBVM1R4Z) [**Fish Skin Flatties for Dogs (200g) Healthy Dog Treat & Chew - Natural Grain-Free & Hypoallergenic Chews - Healthy Air-Dried Treats Low in Fat**UPRAW**£5.90**60 rev2y ago](https://www.amazon.co.uk/dp/B0D4DZ2TWB) [**SKIPPERS Baked Fish Skin Fingers for Dogs 1kg Grain Free Treats**SKIPPER'S**£20.11**102 rev2y ago](https://www.amazon.co.uk/dp/B0D22Z3MVM) [**SKIPPERS Whitefish Fish Skin Cubes for Dogs Small (22.5cm) 1kg Grain Free Dog Treats**SKIPPER'S**£20.18**130 rev2y ago](https://www.amazon.co.uk/dp/B0D22XH67N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Supa Paws 1Kg Fish Skin Twists for Dogs 100% Natural White Fish Skin Twists Jerky Dog Treat Hypoallergenic Dog Food & Grain Free Dog Chews Dental Pet Treat High Protein Dog Snacks**SUPA PAWS**£18.28**4.0★**▲ 383%**](https://www.amazon.co.uk/dp/B0GX7D6NBC) [**Pooch & Mutt - Digestive Support Chew Long Lasting Chews 90g (2 chews)**Pooch & Mutt**£4.08**4.2★**▲ 376%**](https://www.amazon.co.uk/dp/B008NXCW9I) [**SKIPPERS Salmon Skin Flatties Dog Treats 150g Omega 3 Low Fat Chews**SKIPPER'S**£8.74**4.4★**▲ 91%**](https://www.amazon.co.uk/dp/B093KVBTNY) [**SKIPPERS Fish Skin Jerky Fingers 250g Air-Dried Grain Free Chews**SKIPPER'S**£9.66**4.4★**▲ 84%**](https://www.amazon.co.uk/dp/B01NA6ZM9L) [**Fish4Dogs Sea Jerky Squares | Low Calorie Hypoallergenic Dog Treat | Baked Fish Chew for Dogs | Natural Dental | Fish Skin for Dogs (575g)**Fish4Dogs**£14.93**4.6★**▲ 81%**](https://www.amazon.co.uk/dp/B01EYOSHWA)
**~~View all trending →~~**
## **What buyers say about fish skin dog treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**37%
*“My dog loves it”*
**Value For Money**10%
*“Worth every penny”*
**Quality-Overall**9%
*“Fantastic quality lurcher loves them”*
**Taste-Overall**8%
*“Taste good”*
**Size-Overall**5%
*“Great size”*
**Ease Of Chewing/Swallowing**5%
*“Lovely healthy chews”*
**Ease Of Cleaning**3%
*“keep teeth clean”*
**Durability**3%
*“States its long lasting”*
**Advertised Vs Actual Product**3%
*“as advertised”*
**Smell**2%
*“barely smells, lovely product”*
### **What buyers complain about **
**Smell**29%
*“Awful smell”*
**Value For Money**9%
*“it was over priced”*
**Ease Of Chewing/Swallowing**7%
*“So so horrible - worst of any dog chew weve tried”*
**Size-Overall**6%
*“They are not consistent with the size”*
**Durability**6%
*“difficult to break”*
**Indigestion**4%
*“the two others had explosive diarrhoea after eating through the fish in minutes”*
**Allergies**3%
*“so must be allergic to them my other dog was fine on them”*
**Thickness**2%
*“Thin”*
**Texture/Consistency-Overall**2%
*“These have the texture of rawhide”*
**Stale/Rotten/Spoiled**2%
*“Wonder if it is fresh”*
## **Common questions**
- **Is fish skin dog treats profitable to sell on Amazon United Kingdom?**
- The niche generates £102K/yr across 37 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the fish skin dog treats niche?**
- 8 brands and 18 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in fish skin dog treats?**
- Top complaints mined from reviews: Smell, Value For Money, Ease Of Chewing/Swallowing. The return rate is 0.0%.
- **When does demand for fish skin dog treats peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the fish skin dog treats niche?**
- Listings span £3.45–£39.35; the average listing price is £13.29 (sweet spot $15–$100). The average incumbent carries 487 reviews — the moat a new listing must climb.
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