---
title: "Search terms — fish dog treats - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/fish-dog-treats/search-terms"
last_updated: "2026-07-31T10:43:43.398Z"
locale: en
meta:
  description: "Niche score 58/100 · £168K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £168K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — fish dog treats - Flapen"
---

# **fish dog treats**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 35Growth 22Conversion 86Competition 79Returns 100Price range 77Avg price 65Brand share 40Review moat 70Quality gap 47

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Price range**

**Great****£1.57–£60.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****719.91**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£13.81**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£168K**

£168K/yr · 125K searches

**Growth**

**Bad****-6.0%**

90-day search growth — must beat 0% to launch