---
title: "Figure of 8 Dog Lead — £147K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/figure-of-8-dog-lead"
last_updated: "2026-07-31T10:50:02.758Z"
locale: en
meta:
description: "Niche score 42/100 · £147K/yr market · 349K searches/yr · £11.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £147K/yr market · 349K searches/yr · £11.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Figure of 8 Dog Lead — £147K/yr Amazon UK Niche (2026) - Flapen"
---
# **figure of 8 dog lead**
**Skip it**
Soft demand (-57.3% this quarter) — this niche doesn't clear our bar today.
Market size 32Growth 0Conversion 45Competition 57Returns 48Price range 34Avg price 49Brand share 58Review moat 32Quality gap 77
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£11.84**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£5.66–£19.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£147K**
£147K/yr · 349K searches
**Review moat**
**Okay****3,263.74**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-57.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, figure of 8 dog lead is a £147K/yr Amazon United Kingdom market (349K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Apr. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **figure of 8 dog lead market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£178K–£237K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#91**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 90%
**Open market**
**25%**
- Total Pet35% - L&J Pets Uk13% - Dog & Field12% - Fida7% - KxrTpx4% - Halti4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -57.3% search growth over the last 90 days.
15K10KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/figure-of-8-dog-lead/trend)
## **Top figure of 8 dog lead search terms**
- **figure of 8 dog lead**170K/yr-61.5%3.3% conv. - **anti pull dog lead**36K/yr-41.9%1.9% conv. - **no pull dog lead**24K/yr-35.9%1.2% conv. - **figure 8 dog lead**16K/yr-46.6%2.9% conv. - **figure of 8 lead**15K/yr-63.6%2.1% conv. - **total pet figure of 8 dog lead anti pull**17K/yr-82.5%5.6% conv. - **dog leads for large dogs anti pull**9K/yr-39.3%1.7% conv. - **dog lead to stop pulling**9K/yr-49.6%1.2% conv. - **figure of 8 dog lead anti pull**11K/yr-59.1%3.0% conv. - **figure 8 lead**7K/yr-50.9%2.3% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/figure-of-8-dog-lead/search-terms)
## **Top figure of 8 dog lead products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£29K30%£44K40%£59K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Total Pet Figure of 8 Dog Lead - Anti Pull Stop Dogs Pulling - Rope Slip Leads with Padded Nose Support (Black Medium/Large)**Total Pet**£16.49**4.3★3,918 rev](https://www.amazon.co.uk/dp/B09MKH8STY) [2**No More Pulling! Anti Pull Lead Field Figure 8 / Halter/Head Collar One Size Fits All Super Soft Braided Nylon Comfortable Make Your Walks More Enjoyable -Instructions Included. (Green-Black)**L&J Pets Uk**£10.75**4.3★427 rev](https://www.amazon.co.uk/dp/B0BF19T9S9) [3**Dog & Field Figure of 8 dog lead anti pull Head Collar & Halter Lead Soft Braided Nylon No Pull Dog Training Lead One Size Fits All 200cm x 10mm (Red)**Dog & Field**£12.50**4.3★8,121 rev](https://www.amazon.co.uk/dp/B00N4WGAL4) [4**Fida Slip Lead for Dogs 1.8M/6FT Anti Pull Dog Leads for 20-50kg Green**Fida**£10.01**4.4★4,071 rev](https://www.amazon.co.uk/dp/B08Y1SY7WT) [5**Total Pet Figure of 8 Dog Lead - Flat Anti Pull Stop Dogs Pulling Slip Leads Reflective with Padded Nose Support (Black 210cm)**Total Pet**£18.68**4.2★1,059 rev](https://www.amazon.co.uk/dp/B0BYNR3W3L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Figure of 8 Dog Lead: Anti Pull Harness with Nose Padding Dual-Use Stop Pulling Training Lead for Medium/Large Dogs Reflective & Safety Clip (Medium 1.2 Centimeters 180 Centimeters)**Margolongte**£11.44**11 rev3mo ago](https://www.amazon.co.uk/dp/B0GVQH12DZ) [**Figure of 8 Dog Lead Anti Pull Slip Lead for Dogs Training No Pull Dog Lead with Comfortable Handle Durable Nylon Material for Daily Walks and Obedience Training**KxrTpx**£10.19**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GS5FT22G) [**Cezlstesy Figure of 8 Dog Lead Anti Pull Training Leash with Stopper Slip Leads Reflective with Padded Nose Support (Blue)**Cezlstesy**£13.22**4 rev5mo ago](https://www.amazon.co.uk/dp/B0GQML4K23) [**Figure of 8 Dog Lead Anti Pull Dog Lead with Nose Padding Safety Clip Figure 8 Dog Lead for Large Medium Dogs (Black)**GFUEIGJ**£6.98**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GFF1PG47) [**Freedom Pro Rope Slip Lead No-Kink Swivel Handle Figure-8 Halter for No-Pull Training Metal Safety Stopper Reflective Premium Durable Rope Lead - Cobalt Blue 1cm x 1.5m**Snazzy Tails**£13.65**41 rev7mo ago](https://www.amazon.co.uk/dp/B0G84R9H4G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Figure of 8 Dog Lead: Anti Pull Harness with Nose Padding Dual-Use Stop Pulling Training Lead for Medium/Large Dogs Reflective & Safety Clip (Medium 1.2 Centimeters 180 Centimeters)**Margolongte**£11.44**3.6★**▲ 562%**](https://www.amazon.co.uk/dp/B0GVQH12DZ) [**Figure of 8 Dog Lead Anti Pull Dog Lead with Nose Padding Safety Clip Figure 8 Dog Lead for Large Medium Dogs (Black)**GFUEIGJ**£6.98**4.6★**▲ 559%**](https://www.amazon.co.uk/dp/B0GFF1PG47) [**Cezlstesy Figure of 8 Dog Lead Anti Pull Training Leash with Stopper Slip Leads Reflective with Padded Nose Support (Blue)**Cezlstesy**£13.22**4.7★**▲ 542%**](https://www.amazon.co.uk/dp/B0GQML4K23) [**Figure of 8 Dog Lead Anti Pull Slip Lead for Dogs Training No Pull Dog Lead with Comfortable Handle Durable Nylon Material for Daily Walks and Obedience Training**KxrTpx**£10.19**4.4★**▲ 474%**](https://www.amazon.co.uk/dp/B0GS5FT22G) [**Loutep Figure of 8 Dog Lead 187cm Anti Pull Dog Lead**Loutep**£13.81**4.4★**▲ 260%**](https://www.amazon.co.uk/dp/B0FLK5LLB8)
**~~View all trending →~~**
## **What buyers say about figure of 8 dog lead**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Solid quality so far”*
**Ease Of Use**12%
*“Easy to use”*
**Value For Money**9%
*“Good value”*
**Comfort-Overall**5%
*“looks quite comfortable”*
**Durability**5%
*“Strong and durable”*
**Strength**4%
*“Sturdy well made”*
**Size-Overall**4%
*“Easy to fit”*
**Fun/Entertainment Experience**3%
*“in time enjoyable walks”*
**Escape Proof**3%
*“Walks are now more pleasurable I dont get dragged around like before if your struggling with a dog that pulls give this a try its a game changer”*
**Pet Friendly**2%
*“Gives good control over dog have used others”*
### **What buyers complain about **
**Durability**17%
*“started already falling apart”*
**Quality-Overall**14%
*“Rubbish quality”*
**Size-Overall**13%
*“Does not fit well”*
**Value For Money**4%
*“They arent cheap”*
**Ease Of Use**4%
*“quickly become tough to use”*
**Functionality-Overall**3%
*“The lead doesn't stop the pulling and then when she pulls more it tightens around her nose to tight and doesn't slacken off”*
**Grip**3%
*“struggled to hold him close to me because the handle”*
**Hard Feel**3%
*“to hard on the dogs face”*
**Comfort-Overall**3%
*“i cant see how these leads are comfortable”*
**Advertised Vs Actual Product**2%
*“The description for this item is completely false”*
### **Top return reasons **
**Size-Overall**50%
**Escape Proof**11%
**Functionality-Overall**5%
**Compatibility-Overall**4%
**Durability**3%
**Defective Material/Parts**3%
**Thickness**3%
**Comfort-Overall**3%
**Quality-Overall**2%
**Weight Heavy**2%
## **Common questions**
- **Is figure of 8 dog lead profitable to sell on Amazon United Kingdom?**
- The niche generates £147K/yr across 27 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -57.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the figure of 8 dog lead niche?**
- 19 brands and 28 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in figure of 8 dog lead?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.2%.
- **When does demand for figure of 8 dog lead peak?**
- Demand peaks in Apr; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the figure of 8 dog lead niche?**
- Listings span £5.66–£19.84; the average listing price is £11.84 (sweet spot $15–$100). The average incumbent carries 3,264 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 67 [**dog calming products**](https://flapen.com/research/uk/pet-supplies/dog-calming-products)£665K/yr-22.0%**Worth a look**- 67 [**probiotics for dogs**](https://flapen.com/research/uk/pet-supplies/probiotics-for-dogs)£1.7M/yr-4.0%**Worth a look**- 67 [**dog pram**](https://flapen.com/research/uk/pet-supplies/dog-pram)£309K/yr+39.9%**Worth a look**- 67 [**cat tunnel outdoor**](https://flapen.com/research/uk/pet-supplies/cat-tunnel-outdoor)£47K/yr+125.9%**Worth a look**- 67 [**flea collar for cats**](https://flapen.com/research/uk/pet-supplies/flea-collar-for-cats)£593K/yr+18.4%**Worth a look**- 68 [**cat toys**](https://flapen.com/research/uk/pet-supplies/cat-toys)£2.8M/yr+4.0%**Launch it**[**All Pet Supplies niches **](https://flapen.com/research/uk/pet-supplies)