---
title: "Search terms — esha 2000 - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/esha-2000/search-terms"
last_updated: "2026-07-31T09:32:58.766Z"
locale: en
meta:
  description: "Niche score 35/100 · £48K/yr market · 25K searches/yr · £12.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 35/100 · £48K/yr market · 25K searches/yr · £12.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — esha 2000 - Flapen"
---

# **esha 2000**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 12Growth 14Conversion 97Competition 3Returns 96Price range 52Avg price 56Brand share 0Review moat 79Quality gap 17

**Conversion**

**Incredible****15.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****413.83**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£12.66**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£7.59–£23.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-21.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£48K**

£48K/yr · 25K searches

**Competition**

**Bad****96%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand