---
title: "Dreamies Creamy — £51K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dreamies-creamy"
last_updated: "2026-07-31T10:31:35.630Z"
locale: en
meta:
description: "Niche score 37/100 · £51K/yr market · 38K searches/yr · £9.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £51K/yr market · 38K searches/yr · £9.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dreamies Creamy — £51K/yr Amazon UK Niche (2026) - Flapen"
---
# **dreamies creamy**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 34Conversion 97Competition 23Returns 100Price range 14Avg price 27Brand share 0Review moat 56Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,254.13**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+6.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£9.23**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£1.47–£17.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£51K**
£51K/yr · 38K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dreamies creamy is a £51K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dreamies creamy market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£46K–£55K**
- units × avg price
- **Conversion rate**
- **14.7%**
- **Avg BSR**
- **#101**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**124**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- Dreamies59% - Catit33% - Webbox4% - Beloved Pets2% - INABA2%
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — +6.9% search growth over the last 90 days.
1K600Prime Day '25Spike '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/dreamies-creamy/trend)
## **Top dreamies creamy search terms**
- **dreamies creamy**16K/yr+11.0%13.0% conv. - **catit creamy**13K/yr+7.4%11.3% conv. - **dreamies creamy cat treats**6K/yr+6.4%12.0% conv. - **catit treats**2K/yr-19.4%6.9% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/dreamies-creamy/search-terms)
## **Top dreamies creamy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£21K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DREAMIES - Creamy Cat Treats - 11 x 40 g - Chicken - Multipack Snacks - 11 Packs**Dreamies**£9.08**4.8★395 rev](https://www.amazon.co.uk/dp/B09YMKLX8W) [2**Catit Creamy Variety Pack Lickable Cat Treats for Cats & Kittens 50x10g**Catit**£12.58**4.4★1,135 rev](https://www.amazon.co.uk/dp/B0C64FLJVT) [3**Dreamies Creamy Cat Treats with Chicken and Salmon 7 x 12 g**Dreamies**£15.92**4.8★7,168 rev](https://www.amazon.co.uk/dp/B0CW1VTK9Y) [4**Catit Creamy Variety Pack Lickable Cat Treats for Cats & Kittens 15x10g**Catit**£4.59**4.4★1,135 rev](https://www.amazon.co.uk/dp/B0CB1SDYN6) [5**DREAMIES - Creamy Cat Treats - 11 x 40 g - Salmon - Multipack Snacks - 11 Packs**Dreamies**£9.70**4.7★203 rev](https://www.amazon.co.uk/dp/B09YMJ9LH4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Creamy Lickable Cat Treats & Wet Food Squeeze Tubes Liquid Kitten Snacks Skin & Coat Health Multivitamin Treats for Cats & Small Dogs Lick Up Chicken Mix**Beloved Pets**£13.76**581 rev9mo ago](https://www.amazon.co.uk/dp/B0F8R916BK) [**Webbox Lick-e-Lix Cat Treats Variety Value Pack - Kitten Friendly Grain Free No Artificial Preservatives or Colours (50 Pack)**Webbox**£12.83**1,508 rev1y ago](https://www.amazon.co.uk/dp/B0F3DQLMM7) [**Dreamies Creamy Cat Treats 11x 4x10 g with Catnip Creamy Cat Snacks with Catnip Flavor**Dreamies**£11.13**72 rev1y ago](https://www.amazon.co.uk/dp/B0DT74KGHV) [**Dreamies Creamy Cat Treats with Chicken and Salmon 7 x 12 g**Dreamies**£15.92**7,168 rev2y ago](https://www.amazon.co.uk/dp/B0CW1VTK9Y) [**Dreamies Creamy Snack with Chicken & Salmon 12pk**Dreamies**£2.93**13 rev2y ago](https://www.amazon.co.uk/dp/B0CW1Y7WNR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Catit Creamy Lickable Soft Cat Treats for Cats & Kittens Variety Pack 80pk**Catit**£17.28**4.5★**▲ 158%**](https://www.amazon.co.uk/dp/B0BGRJB1JZ) [**Dreamies Creamy Adult Cat & Kitten Treats with Tasty Chicken 4 x 10g**Dreamies**£1.47**4.7★**▲ 31%**](https://www.amazon.co.uk/dp/B0BBRJFDV6) [**Dreamies Creamy No Sugar Cat Treats With Salmon 40g**Dreamies**£1.54**4.6★**▲ 31%**](https://www.amazon.co.uk/dp/B0BBRM5C6R) [**Catit Creamy Variety Pack Lickable Cat Treats for Cats & Kittens 15x10g**Catit**£4.59**4.4★**▲ 12%**](https://www.amazon.co.uk/dp/B0CB1SDYN6) [**Dreamies Creamy Cat Treats with Chicken and Salmon 7 x 12 g**Dreamies**£15.92**4.8★**▲ 10%**](https://www.amazon.co.uk/dp/B0CW1VTK9Y)
**~~View all trending →~~**
## **What buyers say about dreamies creamy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**51%
*“Cats love it”*
**Value For Money**16%
*“Reasonable price”*
**Flavor**6%
*“Variety of flavours”*
**Taste-Overall**5%
*“My cat absolutely loves the taste”*
**Quality-Overall**5%
*“Good quality cat treats”*
**Ease Of Use**2%
*“easy to open”*
**Size-Overall**1%
*“The portion sizes are just right”*
**Advertised Vs Actual Product**1%
*“Good item, as described”*
**Fun/Entertainment Experience**1%
*“so it keeps things interesting”*
**Gifting Purpose**1%
*“Its a lovely treat for my cat”*
### **What buyers complain about **
**Value For Money**19%
*“was expensive for me tbh”*
**Smell**13%
*“Awful smell”*
**Flavor**12%
*“Only issue is the flavours are limited”*
**Size-Overall**11%
*“this box is huge”*
**Texture/Consistency-Overall**4%
*“Odd thick consistency”*
**Adhesion/Stickiness**4%
*“Don't make changes stick to what they like”*
**Thickness**3%
*“Odd thick consistency”*
**Advertised Vs Actual Product**3%
*“This feels misleading and unprofessional”*
**Taste-Overall**3%
*“obviously tastes horrible”*
**Stale/Rotten/Spoiled**2%
*“Rubbish”*
## **Common questions**
- **Is dreamies creamy profitable to sell on Amazon United Kingdom?**
- The niche generates £51K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.9%. Flapen's verdict: Skip it (37/100).
- **How competitive is the dreamies creamy niche?**
- 5 brands and 124 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dreamies creamy?**
- Top complaints mined from reviews: Value For Money, Smell, Flavor. The return rate is 0.0%.
- **When does demand for dreamies creamy peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the dreamies creamy niche?**
- Listings span £1.47–£17.28; the average listing price is £9.23 (sweet spot $15–$100). The average incumbent carries 1,254 reviews — the moat a new listing must climb.
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