---
title: "Trend — dog wormers for small dogs - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-wormers-for-small-dogs/trend"
last_updated: "2026-07-31T10:42:48.564Z"
locale: en
meta:
  description: "Niche score 40/100 · £100K/yr market · 90K searches/yr · £6.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £100K/yr market · 90K searches/yr · £6.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — dog wormers for small dogs - Flapen"
---

# **dog wormers for small dogs**

**Skip it**

Prices mostly outside the sweet spot ($3.56–$14.15) — this niche doesn't clear our bar today.

Market size 25Growth 33Conversion 99Competition 18Returns 100Price range 0Avg price 17Brand share 26Review moat 32Quality gap 35

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****17.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+6.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,266.92**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****£100K**

£100K/yr · 90K searches

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£6.25**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.56–£14.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100