---
title: "Reviews — dog wipes - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-wipes/reviews"
last_updated: "2026-07-31T13:11:46.054Z"
locale: en
meta:
  description: "Niche score 47/100 · £624K/yr market · 501K searches/yr · £8.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £624K/yr market · 501K searches/yr · £8.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — dog wipes - Flapen"
---

# **dog wipes**

**Skip it**

A deep review moat (18,385 avg reviews) — this niche doesn't clear our bar today.

Market size 65Growth 19Conversion 97Competition 29Returns 99Price range 40Avg price 23Brand share 36Review moat 17Quality gap 27

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£624K**

£624K/yr · 501K searches

**Price range**

**Okay****£2.34–£23.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£8.25**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-11.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****18,385.11**

avg incumbent reviews — the moat a new listing must climb