---
title: "Dog Wipes — £624K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-wipes"
last_updated: "2026-07-31T11:23:22.623Z"
locale: en
meta:
description: "Niche score 47/100 · £624K/yr market · 501K searches/yr · £8.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £624K/yr market · 501K searches/yr · £8.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dog Wipes — £624K/yr Amazon UK Niche (2026) - Flapen"
---
# **dog wipes**
**Skip it**
A deep review moat (18,385 avg reviews) — this niche doesn't clear our bar today.
Market size 65Growth 19Conversion 97Competition 29Returns 99Price range 40Avg price 23Brand share 36Review moat 17Quality gap 27
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£624K**
£624K/yr · 501K searches
**Price range**
**Okay****£2.34–£23.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.25**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-11.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****18,385.11**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, dog wipes is a £624K/yr Amazon United Kingdom market (501K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog wipes market data**
- **Units sold / yr**
- **80K–100K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£660K–£825K**
- units × avg price
- **Conversion rate**
- **15.1%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**13%**
- Earth Rated55% - BUGALUGS13% - Beaphar7% - Petkin5% - Prowipe4% - Beco4% - Open — no brand owns it (6 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.
13K8KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/dog-wipes/trend)
## **Top dog wipes search terms**
- **dog wipes**175K/yr-17.2%14.4% conv. - **pet wipes**54K/yr-6.2%8.6% conv. - **cat wipes**41K/yr+2.9%10.0% conv. - **dog wipes for sensitive skin and allergies**23K/yr+33.5%15.3% conv. - **pet wipes for cats**21K/yr+8.8%11.0% conv. - **pet wipes dog**25K/yr-23.7%11.8% conv. - **puppy wipes**18K/yr-3.7%12.5% conv. - **dog wipes for smelly dogs**20K/yr-41.1%11.8% conv. - **dog cleaning wipes**16K/yr-15.9%10.3% conv. - **earth rated dog wipes**15K/yr-24.8%18.9% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/dog-wipes/search-terms)
## **Top dog wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£62K20%£125K30%£187K40%£250K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Earth Rated Pet Wipes for Dogs Hypoallergenic Cleaning and Hydrating for Grooming Paws Body and Bums Unscented 100 Count**Earth Rated**£5.82**4.6★65,953 rev](https://www.amazon.co.uk/dp/B07NHL31CC) [2**Earth Rated Dog Wipes Hypoallergenic Cleaning and Hydrating for Grooming Paws Body and Bums Lavender Scented 100 Count**Earth Rated**£5.51**4.6★65,953 rev](https://www.amazon.co.uk/dp/B07NHGX19F) [3**Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Bums New White Tea and Basil Scent 100 Count**Earth Rated**£6.24**4.6★65,953 rev](https://www.amazon.co.uk/dp/B0DP7ZCLLK) [4**BUGALUGS Dog Wipes 100% Plastic Free Biodegradable pet wipes for full body eye wipes ear wipes bum & paws. 110 sensitive dog grooming wipes for dogs puppy & cat grooming (Fragrance Free)**BUGALUGS**£9.05**4.7★2,342 rev](https://www.amazon.co.uk/dp/B0BQ75FVCF) [5**Beaphar - Pet Wipes - Sensitive Grooming Wipes for Cats & Dogs - 100% Plant-Based Biodegradable Wipes With Aloe vera 30 Wipes pH neutral Hypoallergenic - No perfume ideal for sensitive skin**Beaphar**£3.24**4.6★281 rev](https://www.amazon.co.uk/dp/B0C7L8WJCX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BUGALUGS Dog Glove Wipes pet wipes for full body eye wipes ear wipes bum & paws. 30 sensitive dog grooming glove wipes for dogs puppy & cat grooming One size fits all (Fragrance Free)**BUGALUGS**£12.83**417 rev10mo ago](https://www.amazon.co.uk/dp/B0FSXXM3CW) [**OIRLVCE 200Pcs Pet Wet Wipes Hypoallergenic Cleaning and Hydrating for Full Body Ear Wipes bum & paw Fragrance Free Dog Grooming Wipes**OIRLVCE**£7.00**122 rev11mo ago](https://www.amazon.co.uk/dp/B0FL6KFVFB) [**Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic Cleaning and Hydrating for Grooming Paws Body and Bums Lavender Scented 60 Count**Earth Rated**£4.90**65,953 rev1y ago](https://www.amazon.co.uk/dp/B0C2KL77CP) [**Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Bums New White Tea and Basil Scent 100 Count**Earth Rated**£6.24**65,953 rev1y ago](https://www.amazon.co.uk/dp/B0DP7ZCLLK) [**Beaphar - Pet Wipes - Sensitive Grooming Wipes for Cats & Dogs - 100% Plant-Based Biodegradable Wipes With Aloe vera 30 Wipes pH neutral Hypoallergenic - No perfume ideal for sensitive skin**Beaphar**£3.24**281 rev2y ago](https://www.amazon.co.uk/dp/B0C7L8WJCX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Bums New White Tea and Basil Scent 100 Count**Earth Rated**£6.24**4.6★**▲ 128%**](https://www.amazon.co.uk/dp/B0DP7ZCLLK) [**Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic Cleaning and Hydrating for Grooming Paws Body and Bums Lavender Scented 60 Count**Earth Rated**£4.90**4.6★**▲ 97%**](https://www.amazon.co.uk/dp/B0C2KL77CP) [**Beaphar - Pet Wipes - Sensitive Grooming Wipes for Cats & Dogs - 100% Plant-Based Biodegradable Wipes With Aloe vera 30 Wipes pH neutral Hypoallergenic - No perfume ideal for sensitive skin**Beaphar**£3.24**4.6★**▲ 73%**](https://www.amazon.co.uk/dp/B0C7L8WJCX) [**Earth Rated Pet Wipes for Dogs Hypoallergenic Cleaning and Hydrating for Grooming Paws Body and Bums Unscented 100 Count**Earth Rated**£5.82**4.6★**▲ 28%**](https://www.amazon.co.uk/dp/B07NHL31CC) [**Dog Wipes 200 Large (20x20cm) Plant Based Pet Wipes for Dogs & Puppies Biodegradable Alcohol Free Thick Cleaning Wipes Pippa & Max**Pippa & Max**£9.30**4.7★**▲ 20%**](https://www.amazon.co.uk/dp/B0CJ31FGN6)
**~~View all trending →~~**
## **What buyers say about dog wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**26%
*“Keeps your dog cleand”*
**Quality-Overall**12%
*“Good quality wipes”*
**Smell**11%
*“Lovely lavender smell”*
**Ease Of Use**8%
*“Easy to store and use”*
**Value For Money**6%
*“Good value for money”*
**Advertised Vs Actual Product**5%
*“Does what it says”*
**Pet Friendly**5%
*“great for the dog”*
**Size-Overall**4%
*“Fits well”*
**Moist/Dry**4%
*“Very moist”*
**Soft Feel**3%
*“these wipes are super gentle”*
### **What buyers complain about **
**Value For Money**18%
*“cheaper here”*
**Smell**16%
*“Strong chemical smell - So strong”*
**Moist/Dry**10%
*“Not very moist”*
**Ease Of Cleaning**7%
*“There is no way these wipes replace a bath”*
**Size-Overall**6%
*“the pack is a bit too big”*
**Allergies**6%
*“Allergic reaction to my dog”*
**Thickness**2%
*“not that thick”*
**Quality-Overall**2%
*“I guess that cheaper manufacturing”*
**Thin**1%
*“thin”*
**Ease Of Use**1%
*“can't even use them at all”*
### **Top return reasons **
**Smell**30%
**Advertised Vs Actual Product**12%
**Moist/Dry**10%
**Value For Money**8%
**Size-Overall**8%
**Escape Proof**5%
**Functionality-Overall**4%
**Ease Of Cleaning**3%
**Ingredients-Overall**3%
**Compatibility-Overall**3%
## **Common questions**
- **Is dog wipes profitable to sell on Amazon United Kingdom?**
- The niche generates £624K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the dog wipes niche?**
- 12 brands and 66 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in dog wipes?**
- Top complaints mined from reviews: Value For Money, Smell, Moist/Dry. The return rate is 0.1%.
- **When does demand for dog wipes peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the dog wipes niche?**
- Listings span £2.34–£23.52; the average listing price is £8.25 (sweet spot $15–$100). The average incumbent carries 18,385 reviews — the moat a new listing must climb.
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