---
title: "Reviews — dog treats - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-treats/reviews"
last_updated: "2026-07-31T08:14:04.227Z"
locale: en
meta:
  description: "Niche score 66/100 · £3.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · £3.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — dog treats - Flapen"
---

# **dog treats**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 23Conversion 98Competition 87Returns 100Price range 48Avg price 16Brand share 75Review moat 45Quality gap 28

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****16.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****£3.7M**

£3.7M/yr · 4.0M searches

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Brand share**

**Good****60%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£0.58–£28.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,030.33**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-4.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.69**

avg listing price — sweet spot $15–$100