---
title: "Dog Treats — £3.7M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-treats"
last_updated: "2026-07-31T06:33:03.739Z"
locale: en
meta:
description: "Niche score 66/100 · £3.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 66/100 · £3.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dog Treats — £3.7M/yr Amazon UK Niche (2026) - Flapen"
---
# **dog treats**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 23Conversion 98Competition 87Returns 100Price range 48Avg price 16Brand share 75Review moat 45Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****£3.7M**
£3.7M/yr · 4.0M searches
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£0.58–£28.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,030.33**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.69**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dog treats is a £3.7M/yr Amazon United Kingdom market (4.0M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 66/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog treats market data**
- **Units sold / yr**
- **600K–800K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£3.4M–£4.6M**
- units × avg price
- **Conversion rate**
- **16.3%**
- **Avg BSR**
- **#331**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**31 **▼falling
**Sellers**
**281**
**Top-5 brand share**
**60%**
Top 20: 94%
**Top-5 click share**
**28%**
Top 20: 58%
**Open market**
**34%**
- Pedigree20% - PET MUNCHIES14% - Pooch & Mutt11% - by Amazon9% - Good Boy6% - Woolf6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.
150K100KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/dog-treats/trend)
## **Top dog treats search terms**
- **dog treats**2.3M/yr+0.2%9.7% conv. - **dog chews**322K/yr-8.1%4.5% conv. - **natural dog treats**270K/yr-18.7%6.5% conv. - **dog treats for small dogs**142K/yr+0.1%9.6% conv. - **dog treats for medium dogs**125K/yr-6.8%10.0% conv. - **wagg dog treats**103K/yr-14.9%5.7% conv. - **dog treat**92K/yr-4.1%9.3% conv. - **dog chew**93K/yr-6.9%2.6% conv. - **pedigree dog treats**93K/yr-11.9%7.1% conv. - **dog treats for large dogs**104K/yr-12.3%6.2% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/dog-treats/search-terms)
## **Top dog treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£111K6%£222K9%£334K12%£445K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pedigree Schmackos Mega Pack 110/112 Strips Snacks Dog Treat Multipack with Beef Lamb and Poultry Flavours**Pedigree**£4.93**4.8★21,508 rev](https://www.amazon.co.uk/dp/B082VLVSTT) [2**Pet Munchies Venison & Beef Liver Dog Training Treats Grain Free Tasty Bites with Natural Real Meat Low in Fat 50g**PET MUNCHIES**£1.19**4.6★3,155 rev](https://www.amazon.co.uk/dp/B06Y3WGZTZ) [3**Wagg Dog Treats Bundle Sausage & Mash Steak & Chips Bacon Roll Ham & Cheese Toastie Training Treats for Puppy**Kingdom Supplies**£8.40**4.7★881 rev](https://www.amazon.co.uk/dp/B0B8NNHN9G) [4**WOOLF Soft Duck Fillet Dog Treats - Complementary Snacks for Dogs | 100g**Woolf**£3.23**4.5★776 rev](https://www.amazon.co.uk/dp/B01HDD8Y2W) [5**PEDIGREE BISCROK Adult Dog Treats Multi Mix Biscuits 500g**Pedigree**£1.21**4.7★3,831 rev](https://www.amazon.co.uk/dp/B003ZGF0ZG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Natural Dog Treat Box Rabbit Chicken Pork Duck 50 Pieces**Hungry Pets**£15.49**517 rev1y ago](https://www.amazon.co.uk/dp/B0DQL5W8BQ) [**by Amazon Dog Treats - Flat Strips with Chicken 200g**by Amazon**£0.58**682 rev1y ago](https://www.amazon.co.uk/dp/B0CV7D3C7L) [**by Amazon Dog Treats - Twist Sticks with Poultry and Game 100g**by Amazon**£0.68**412 rev1y ago](https://www.amazon.co.uk/dp/B0CV7C7HJM) [**Dog Biscuit Treats 2.5L (Bone Mix)**Hungry Pets**£7.92**326 rev2y ago](https://www.amazon.co.uk/dp/B0CTKJHTDD) [**Pure & Natural Deer Skin Dog Chews - Dried Venison Treats and Hide Chews for Dogs Hypoallergenic Natural Dog Treats Long Lasting - 200g Bag**Pure & Natural**£5.21**207 rev2y ago](https://www.amazon.co.uk/dp/B0CKJ9X7Q5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Dog Treats - Flat Strips with Chicken 200g**by Amazon**£0.58**4.6★**▲ 106%**](https://www.amazon.co.uk/dp/B0CV7D3C7L) [**Pooch & Mutt - Cheddar Cheese Dog Dental Sticks (Small Sticks) Dog Dental Chew for Teeth and Gums Cleaning 1 pack of 7 sticks (packaging may vary)**Pooch & Mutt**£2.87**4.3★**▲ 91%**](https://www.amazon.co.uk/dp/B00906G63A) [**Pet Munchies Chicken Strips Dog Treats Premium Dog Chews with Natural Real Meat Low in Fat and High in Protein 90g**PET MUNCHIES**£2.05**4.7★**▲ 73%**](https://www.amazon.co.uk/dp/B012A4ES74) [**Pedigree Rodeo Duos & Jumbone Medium Dog Treats in Mega Box - Multi Mix 780g Chews (Pack of 1)**Pedigree**£5.71**4.7★**▲ 72%**](https://www.amazon.co.uk/dp/B082VM4MBC) [**by Amazon - Dog Treats - 20 Chew Rolls with Tripe 200g**by Amazon**£0.85**4.6★**▲ 65%**](https://www.amazon.co.uk/dp/B0C3GX1LXZ)
**~~View all trending →~~**
## **What buyers say about dog treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**40%
*“Dog happy”*
**Value For Money**15%
*“Good Value”*
**Quality-Overall**8%
*“Good quality and smell strong”*
**Taste-Overall**8%
*“Great snack”*
**Size-Overall**4%
*“They are a convenient size”*
**Ease Of Chewing/Swallowing**4%
*“easy to eat”*
**Smell**3%
*“smell fresh”*
**Fun/Entertainment Experience**2%
*“My puppy is enjoying them”*
**Ingredients-Overall**1%
*“GOOD INGREDIENTS”*
**Advertised Vs Actual Product**1%
*“As expected”*
### **What buyers complain about **
**Smell**11%
*“Awful chemical smell”*
**Value For Money**10%
*“A little more expensive than others”*
**Size-Overall**10%
*“Quite large”*
**Indigestion**7%
*“Diarrhea”*
**Hard Feel**5%
*“Not soft”*
**Ease Of Chewing/Swallowing**4%
*“Im afraid my dog wont be able to chew -”*
**Durability**4%
*“Easy to break”*
**Quality-Overall**4%
*“Poor quality”*
**Allergies**3%
*“Can cause allergic reaction”*
**Advertised Vs Actual Product**3%
*“NOT AS DESCRIPTION”*
## **Common questions**
- **Is dog treats profitable to sell on Amazon United Kingdom?**
- The niche generates £3.7M/yr across 81 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (66/100).
- **How competitive is the dog treats niche?**
- 31 brands and 281 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in dog treats?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.0%.
- **When does demand for dog treats peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the dog treats niche?**
- Listings span £0.58–£28.56; the average listing price is £5.69 (sweet spot $15–$100). The average incumbent carries 2,030 reviews — the moat a new listing must climb.
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