---
title: "Dog Travel Crate — £155K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-travel-crate"
last_updated: "2026-07-31T12:27:02.929Z"
locale: en
meta:
description: "Niche score 40/100 · £155K/yr market · 429K searches/yr · £29.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £155K/yr market · 429K searches/yr · £29.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dog Travel Crate — £155K/yr Amazon UK Niche (2026) - Flapen"
---
# **dog travel crate**
**Skip it**
Weak search conversion (1.2%) — this niche doesn't clear our bar today.
Market size 33Growth 20Conversion 15Competition 40Returns 42Price range 88Avg price 95Brand share 50Review moat 22Quality gap 53
**Avg price**
**Incredible****£29.85**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£11.08–£58.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£155K**
£155K/yr · 429K searches
**Review moat**
**Bad****8,842.83**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, dog travel crate is a £155K/yr Amazon United Kingdom market (429K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 40/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog travel crate market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£119K–£149K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **61%**
- **Sponsored**
- **89%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**20%**
- Amazon Basics39% - Cadoca18% - PETBARN7% - lionto6% - Feandrea6% - Morpilot5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.
10K6KPrime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/dog-travel-crate/trend)
## **Top dog travel crate search terms**
- **dog travel crate**71K/yr+1.9%0.8% conv. - **dog car crate**42K/yr-15.6%0.4% conv. - **car dog crate**35K/yr-12.6%0.3% conv. - **travel dog crate**29K/yr+4.7%0.6% conv. - **soft dog crate**31K/yr-15.9%0.9% conv. - **fabric dog crate**26K/yr-19.6%0.7% conv. - **collapsible dog crate**21K/yr-7.8%0.2% conv. - **dog crate for car**21K/yr-10.4%0.4% conv. - **portable dog crate**19K/yr-1.8%0.7% conv. - **foldable dog crate**18K/yr-9.8%0.4% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/dog-travel-crate/search-terms)
## **Top dog travel crate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£31K30%£46K40%£62K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics 4-Doors Portable Soft-Sided Folding Travel Crate Kennel for cat dog and other small animals Grey S 66 cm x 46 cm x 46 cm**Amazon Basics**£23.03**4.5★14,494 rev](https://www.amazon.co.uk/dp/B0D1CDTF7L) [2**Petbarn Portable Soft Fabric Pet Carrier Folding Dog Cat Puppy Travel Transport Bag (Medium Grey)**PETBARN**£24.67**4.4★5,077 rev](https://www.amazon.co.uk/dp/B075NJXR5L) [3**Medium Aluminium Dog Crate for Car Boot Pet Transport Travel Crate Dog Bed Cat Bed Cat Carrier Easy Clean Strong & Safe Durable Design for Secure Travel | 70x54x51cm**Cadoca**£42.99**3.9★2,998 rev](https://www.amazon.co.uk/dp/B08BWWQ7RK) [4**Feandrea Collapsible Dog Crate Portable Pet Travel Crate for Medium Dogs 76.2 x 53.4 x 53.4 cm Oxford Fabric Pet Carrier with Mesh Doors Storage Pocket Ink Black PDC017B01**Feandrea**£25.26**4.7★370 rev](https://www.amazon.co.uk/dp/B0DKF9R1TB) [5**Morpilot Large Dog & Cat Carrier | Soft-Sided Pet Travel Crate Foldable Dog Car Crate with Collapsible Bowl Shoulder Strap & Storage Pockets M Grey (Max 12kg)**Morpilot**£42.60**4.6★32,311 rev](https://www.amazon.co.uk/dp/B0DZ2MYML9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Feandrea Collapsible Dog Crate Portable Pet Travel Crate for Medium Dogs 76.2 x 53.4 x 53.4 cm Oxford Fabric Pet Carrier with Mesh Doors Storage Pocket Ink Black PDC017B01**Feandrea**£25.26**370 rev1y ago](https://www.amazon.co.uk/dp/B0DKF9R1TB) [**Morpilot Large Dog & Cat Carrier | Soft-Sided Pet Travel Crate Foldable Dog Car Crate with Collapsible Bowl Shoulder Strap & Storage Pockets M Grey (Max 12kg)**Morpilot**£42.60**32,311 rev1y ago](https://www.amazon.co.uk/dp/B0DZ2MYML9) [**Amazon Basics 4-Doors Portable Soft-Sided Folding Travel Crate Kennel for cat dog and other small animals Grey S 66 cm x 46 cm x 46 cm**Amazon Basics**£23.03**14,494 rev1y ago](https://www.amazon.co.uk/dp/B0D1CDTF7L) [**Amazon Basics 4-Doors Portable Soft-Sided Folding Travel Crate Kennel for cat dog and other small animals Grey M 76 cm x 54 cm x 54 cm**Amazon Basics**£29.87**14,494 rev1y ago](https://www.amazon.co.uk/dp/B0D1CB5CSL) [**VOUNOT Dog Carrier XL Foldable Pet Travel Transport Bag Extra Large Portable Fabric Dog Crate w/Cushion Grey**VOUNOT**£25.11**637 rev2y ago](https://www.amazon.co.uk/dp/B0C73JDDNV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Large Aluminium Dog Crate for Car Boot Pet Transport Travel Crate Dog Bed Cat Bed Cat Carrier Easy Clean Strong & Safe Durable Design for Secure Travel | 66x90x72cm**Cadoca**£58.71**3.9★**▲ 140%**](https://www.amazon.co.uk/dp/B08BWR28GM) [**CADOCA Medium Dog Crate - Fabric Dog Cage Foldable Portable Indoor & Car Travel Pet Carrier for Pets | Lightweight with Mesh Windows | Puppy Kitten Dog Cat Carrier | 60x42x42cm Anthracite Grey**Cadoca**£32.69**4.5★**▲ 132%**](https://www.amazon.co.uk/dp/B0BJKXMSM5) [**Feandrea Collapsible Dog Crate Portable Pet Travel Crate for Medium Dogs 76.2 x 53.4 x 53.4 cm Oxford Fabric Pet Carrier with Mesh Doors Storage Pocket Ink Black PDC017B01**Feandrea**£25.26**4.7★**▲ 103%**](https://www.amazon.co.uk/dp/B0DKF9R1TB) [**GoBuyer Waterproof Pet Dog Car Seat Booster Carrier Box and Basket with Seat Belt Harness Restraint for Puppy Cat Travel (Grey Standard 40x40cm)**GoBuyer**£11.08**4.4★**▲ 78%**](https://www.amazon.co.uk/dp/B0DJDH99H5) [**Amazon Basics 4-Doors Portable Soft-Sided Folding Travel Crate Kennel for cat dog and other small animals Grey M 76 cm x 54 cm x 54 cm**Amazon Basics**£29.87**4.5★**▲ 69%**](https://www.amazon.co.uk/dp/B0D1CB5CSL)
**~~View all trending →~~**
## **What buyers say about dog travel crate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Excellent product”*
**Strength**16%
*“the crate is so sturdy”*
**Size-Overall**13%
*“Nice Size”*
**Value For Money**9%
*“Good value”*
**Ease Of Use**6%
*“So quick and easy to use”*
**Pet Friendly**6%
*“Dog loved it”*
**Advertised Vs Actual Product**4%
*“Item exactly as described”*
**Weight Light**3%
*“Lightweight and easy to install”*
**Assembly/Installation**3%
*“Easy to assemble”*
**Design-Overall**2%
*“Well made”*
### **What buyers complain about **
**Size-Overall**15%
*“only to find it doesn't fit”*
**Assembly/Installation**10%
*“I thought I might have to put it together”*
**Strength**9%
*“Door is flimsy”*
**Durability**9%
*“Broke instantly”*
**Quality-Overall**5%
*“Not good quality”*
**Advertised Vs Actual Product**4%
*“Not as described”*
**Instructions/User Manual/Troubleshooting**4%
*“the instructions are really hard to follow - even with two of us making it”*
**Escape Proof**4%
*“be wary of leaving unattended as my puppy got himself tied up in the handle which was very frightening”*
**Hard Feel**2%
*“Wish I had of bought a hard plastic cage type”*
**Defective Material/Parts**2%
*“some parts bent couldn't return as needed asap”*
### **Top return reasons **
**Size-Overall**77%
**Strength**4%
**Defective Material/Parts**2%
**Escape Proof**2%
**Compatibility-Overall**2%
**Assembly/Installation**2%
**Quality-Overall**2%
**Weight Heavy**1%
**Advertised Vs Actual Product**1%
**Product Condition**1%
## **Common questions**
- **Is dog travel crate profitable to sell on Amazon United Kingdom?**
- The niche generates £155K/yr across 18 tracked products. 90-day search growth is -10.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the dog travel crate niche?**
- 12 brands and 16 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in dog travel crate?**
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Strength. The return rate is 3.6%.
- **When does demand for dog travel crate peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the dog travel crate niche?**
- Listings span £11.08–£58.71; the average listing price is £29.85 (sweet spot $15–$100). The average incumbent carries 8,843 reviews — the moat a new listing must climb.
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