---
title: "Dog Training Treats — £459K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-training-treats"
last_updated: "2026-07-31T08:08:54.233Z"
locale: en
meta:
description: "Niche score 55/100 · £459K/yr market · 414K searches/yr. Pricing outside the sweet spot ($6.42 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £459K/yr market · 414K searches/yr. Pricing outside the sweet spot ($6.42 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dog Training Treats — £459K/yr Amazon UK Niche (2026) - Flapen"
---
# **dog training treats**
**Worth a look**
Shows low returns (0.0%), but pricing outside the sweet spot ($6.42 avg) keeps it on the watch list.
Market size 58Growth 19Conversion 98Competition 79Returns 100Price range 38Avg price 18Brand share 35Review moat 53Quality gap 27
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Market size**
**Good****£459K**
£459K/yr · 414K searches
**Review moat**
**Good****1,362.16**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£1.12–£23.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.42**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dog training treats is a £459K/yr Amazon United Kingdom market (414K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Sep. Verdict: Worth a look — 55/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog training treats market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£514K–£642K**
- units × avg price
- **Conversion rate**
- **17.3%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**15 **▼falling
**Sellers**
**144**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 74%
**Open market**
**13%**
- PET MUNCHIES55% - Wellness CORE9% - UPRAW8% - Second Nature6% - Bounce and Bella5% - Woolf3% - Open — no brand owns it (9 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.
12K8KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/dog-training-treats/trend)
## **Top dog training treats search terms**
- **dog training treats**117K/yr-19.4%9.4% conv. - **pet munchies dog treats**83K/yr-3.9%20.6% conv. - **pet munchies**57K/yr+2.4%20.1% conv. - **training treats for dogs**44K/yr-13.1%10.5% conv. - **training treats**24K/yr-10.7%8.4% conv. - **dog treats training**14K/yr-0.1%8.4% conv. - **high value dog training treats**15K/yr-10.3%5.7% conv. - **pet munchies training treats**11K/yr-7.3%18.0% conv. - **natural dog training treats**10K/yr-19.0%4.8% conv. - **bounce and bella dog treats**13K/yr-14.1%13.4% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/dog-training-treats/search-terms)
## **Top dog training treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£14K6%£28K9%£41K12%£55K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pet Munchies Venison & Beef Liver Dog Training Treats Grain Free Tasty Bites with Natural Real Meat Low in Fat 50g**PET MUNCHIES**£1.19**4.6★3,155 rev](https://www.amazon.co.uk/dp/B06Y3WGZTZ) [2**Pet Munchies Chicken Dog Training Treats Grain Free Tasty Bites with Natural Real Meat Low in Fat 50g**PET MUNCHIES**£1.25**4.6★2,122 rev](https://www.amazon.co.uk/dp/B00GJVSYHU) [3**Second Nature High Meat Grain Free Dog Training Treats: Chicken Turkey & Duck 300g - Natural Puppy Treats & Healthy Dog Treats for Small Dogs & Large Dogs**Second Nature**£3.88**4.6★388 rev](https://www.amazon.co.uk/dp/B097539QCP) [4**UPRAW Natural Dog Training Treats in bulk 1kg 100% Pure Meat Training Cubes - Natural Hypoallergenic - Grain Free - No additives or Preservatives. (1kg Lamb)**UPRAW**£18.00**4.4★22 rev](https://www.amazon.co.uk/dp/B0FJSBX7R7) [5**Bounce & Bella Poultry Training Dog Treats Grain-Free 800 Bites 500g**Bounce and Bella**£9.88**4.6★9,568 rev](https://www.amazon.co.uk/dp/B074P6J5LZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UPRAW Natural Dog Training Treats in bulk 1kg 100% Pure Meat Training Cubes - Natural Hypoallergenic - Grain Free - No additives or Preservatives. (1kg Lamb)**UPRAW**£18.00**22 rev1y ago](https://www.amazon.co.uk/dp/B0FJSBX7R7) [**YEARS Dog Training Treats - Beef Raspberry & Spinach 90% Real Meat 75g**Years**£5.63**92 rev1y ago](https://www.amazon.co.uk/dp/B0DSC6Q6H2) [**Pet Munchies Training Treats Bundle for Dogs Multipack with Chicken Duck Venison Sushi Wild Salmon Natural Real Meat Dog Treats (20 x 50g)**PET MUNCHIES**£23.49**134 rev2y ago](https://www.amazon.co.uk/dp/B0CRZFH2ZL) [**Wellness CORE Training Treats 170g Lamb & Apple Soft Dog Treats for All Dog Breeds Grain-Free Natural Hypoallergenic Protein-Rich High Meat Content Ideal Size for Training**Wellness CORE**£2.57**1,045 rev3y ago](https://www.amazon.co.uk/dp/B0BGLB2WNN) [**Wellness CORE Puppy Trainers 170g Chicken & Carrots Soft Dog Treats for Puppies Grain-Free Natural Hypoallergenic Protein-Rich High Meat Content Ideal Size for Training**Wellness CORE**£2.61**2,566 rev3y ago](https://www.amazon.co.uk/dp/B0BGL5Q57T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WOOLF Rabbit Chunkies - Complementary Snacks for Dogs | 100g**Woolf**£3.32**4.4★**▲ 204%**](https://www.amazon.co.uk/dp/B01M28FAO4) [**YEARS Dog Training Treats - Beef Raspberry & Spinach 90% Real Meat 75g**Years**£5.63**4.7★**▲ 168%**](https://www.amazon.co.uk/dp/B0DSC6Q6H2) [**Pet Munchies Chicken Strips Dog Treats Premium Dog Chews with Natural Real Meat Low in Fat and High in Protein 90g**PET MUNCHIES**£2.05**4.7★**▲ 69%**](https://www.amazon.co.uk/dp/B012A4ES74) [**UPRAW Natural Dog Training Treats in bulk 1kg 100% Pure Meat Training Cubes - Natural Hypoallergenic - Grain Free - No additives or Preservatives. (1kg Lamb)**UPRAW**£18.00**4.4★**▲ 40%**](https://www.amazon.co.uk/dp/B0FJSBX7R7) [**Second Nature High Meat Grain Free Dog Training Treats: Chicken Turkey & Duck 300g - Natural Puppy Treats & Healthy Dog Treats for Small Dogs & Large Dogs**Second Nature**£3.88**4.6★**▲ 39%**](https://www.amazon.co.uk/dp/B097539QCP)
**~~View all trending →~~**
## **What buyers say about dog training treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**39%
*“My dog seems to enjoy it”*
**Value For Money**10%
*“Reasonable price”*
**Size-Overall**10%
*“Great size”*
**Taste-Overall**9%
*“taste good”*
**Quality-Overall**8%
*“Product good and as described”*
**Ingredients-Overall**3%
*“Very clean ingredients”*
**Smell**2%
*“They are quite strong smelling”*
**Ease Of Chewing/Swallowing**2%
*“Good healthy chews”*
**Fun/Entertainment Experience**2%
*“My puppy loves them great for training him”*
**Soft Feel**2%
*“Perfect soft dogs Love them”*
### **What buyers complain about **
**Size-Overall**18%
*“Really small”*
**Value For Money**14%
*“are now terribly expensive”*
**Smell**12%
*“Awful smell”*
**Hard Feel**10%
*“into hard little bits”*
**Indigestion**6%
*“Can cause diarrhoea”*
**Durability**3%
*“small and easy to break apart”*
**Flavor**3%
*“why on earth they stopped thd other flavour”*
**Shape/Style**2%
*“upon receipt, I find the appearance not appealing at all”*
**Moist/Dry**2%
*“Otherwise causes my dog to have dry”*
**Ease Of Chewing/Swallowing**2%
*“A bit too chewy”*
## **Common questions**
- **Is dog training treats profitable to sell on Amazon United Kingdom?**
- The niche generates £459K/yr across 45 tracked products. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the dog training treats niche?**
- 15 brands and 144 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in dog training treats?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 0.0%.
- **When does demand for dog training treats peak?**
- Demand peaks in Sep; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the dog training treats niche?**
- Listings span £1.12–£23.49; the average listing price is £6.42 (sweet spot $15–$100). The average incumbent carries 1,362 reviews — the moat a new listing must climb.
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