---
title: "Reviews — dog toothpaste - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-toothpaste/reviews"
last_updated: "2026-07-31T19:32:57.982Z"
locale: en
meta:
  description: "Niche score 54/100 · £1.2M/yr market · 716K searches/yr. Prices mostly outside the sweet spot ($2.52–$15.24) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £1.2M/yr market · 716K searches/yr. Prices mostly outside the sweet spot ($2.52–$15.24) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — dog toothpaste - Flapen"
---

# **dog toothpaste**

**Worth a look**

Shows searches that convert (19.8% search→purchase), but prices mostly outside the sweet spot ($2.52–$15.24) keeps it on the watch list.

Market size 81Growth 19Conversion 100Competition 37Returns 100Price range 2Avg price 23Brand share 40Review moat 24Quality gap 72

**Conversion**

**Incredible****19.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.2M**

£1.2M/yr · 716K searches

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****5,775.28**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£8.25**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-11.4%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£2.52–£15.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100