---
title: "Products — dog toothbrush and toothpaste - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-toothbrush-and-toothpaste/products"
last_updated: "2026-07-31T13:06:12.380Z"
locale: en
meta:
  description: "Niche score 50/100 · £270K/yr market · 203K searches/yr. Prices mostly outside the sweet spot ($3.43–$15.24) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £270K/yr market · 203K searches/yr. Prices mostly outside the sweet spot ($3.43–$15.24) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — dog toothbrush and toothpaste - Flapen"
---

# **dog toothbrush and toothpaste**

**Worth a look**

Shows low returns (0.1%), but prices mostly outside the sweet spot ($3.43–$15.24) keeps it on the watch list.

Market size 49Growth 30Conversion 98Competition 33Returns 100Price range 2Avg price 22Brand share 33Review moat 22Quality gap 73

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****16.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£270K**

£270K/yr · 203K searches

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+4.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****9,588.29**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£7.88**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.43–£15.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100