---
title: "Trend — dog toilet - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-toilet/trend"
last_updated: "2026-07-31T10:39:15.244Z"
locale: en
meta:
  description: "Niche score 57/100 · £63K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £63K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dog toilet - Flapen"
---

# **dog toilet**

**Worth a look**

Shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 16Growth 10Conversion 24Competition 78Returns 86Price range 80Avg price 95Brand share 80Review moat 79Quality gap 95

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Incredible****£24.02**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****£4.14–£63.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****413.42**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£63K**

£63K/yr · 134K searches

**Growth**

**Bad****-29.3%**

90-day search growth — must beat 0% to launch

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")