---
title: "Products — dog spray - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-spray/products"
last_updated: "2026-07-31T10:29:53.965Z"
locale: en
meta:
  description: "Niche score 41/100 · £107K/yr market · 153K searches/yr · £6.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £107K/yr market · 153K searches/yr · £6.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — dog spray - Flapen"
---

# **dog spray**

**Skip it**

Prices mostly outside the sweet spot ($3.19–$10.01) — this niche doesn't clear our bar today.

Market size 26Growth 20Conversion 90Competition 32Returns 99Price range 0Avg price 18Brand share 27Review moat 25Quality gap 52

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£107K**

£107K/yr · 153K searches

**Review moat**

**Bad****4,469.87**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-9.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£6.46**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.19–£10.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100