---
title: "Dog Spray — £107K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-spray"
last_updated: "2026-07-31T08:45:37.796Z"
locale: en
meta:
description: "Niche score 41/100 · £107K/yr market · 153K searches/yr · £6.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £107K/yr market · 153K searches/yr · £6.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dog Spray — £107K/yr Amazon UK Niche (2026) - Flapen"
---
# **dog spray**
**Skip it**
Prices mostly outside the sweet spot ($3.19–$10.01) — this niche doesn't clear our bar today.
Market size 26Growth 20Conversion 90Competition 32Returns 99Price range 0Avg price 18Brand share 27Review moat 25Quality gap 52
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£107K**
£107K/yr · 153K searches
**Review moat**
**Bad****4,469.87**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.46**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.19–£10.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dog spray is a £107K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 41/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog spray market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£97K–£129K**
- units × avg price
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**8%**
- BUGALUGS33% - Animology31% - Pet Head13% - Earth Rated6% - Buddycare5% - Paw Originals3% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/dog-spray/trend)
## **Top dog spray search terms**
- **dog spray**37K/yr+14.9%6.1% conv. - **dog deodorant spray for smelly dogs**35K/yr-11.7%11.9% conv. - **dog spray for smelly dogs**26K/yr-28.7%11.6% conv. - **dog deodorising spray**12K/yr+8.1%9.2% conv. - **dog deodorant**15K/yr-31.7%7.3% conv. - **dog deodorant spray**6K/yr-13.2%8.9% conv. - **dog grooming spray**5K/yr-4.3%2.7% conv. - **dog freshener spray**5K/yr-25.6%11.5% conv. - **puppy spray**5K/yr-14.5%7.0% conv. - **dog scent spray**3K/yr-6.7%8.0% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/dog-spray/search-terms)
## **Top dog spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£21K30%£32K40%£43K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bugalugs Dog Perfume Spray with Aloe Vera & Baby Powder Cologne great Pet Odour Eliminator Deodorant Spray for Smelly Dogs can use as Dry Shampoo**BUGALUGS**£8.71**4.6★747 rev](https://www.amazon.co.uk/dp/B0DWFPDDF3) [2**Animology Heaven Scent Body Mist 150 ml**Animology**£3.19**4.4★347 rev](https://www.amazon.co.uk/dp/B07S2RVFQN) [3**Pet Head Sensitive Soul Dog Deodoriser Spray | Coconut Scent | 300ml**Pet Head**£6.18**4.5★4,626 rev](https://www.amazon.co.uk/dp/B08P4T75LK) [4**Earth Rated Dog Deodorizing Spray Conditioning & Odor-Eliminating Dog & Puppy Perfume For All Coat Types Refreshing White Tea & Basil Scent 8 oz.**Earth Rated**£8.17**4.3★1,488 rev](https://www.amazon.co.uk/dp/B0D4C3CDB4) [5**Animology Paws & Relax Aromatherapy Dog Spray 250ml**Animology**£3.59**4.3★787 rev](https://www.amazon.co.uk/dp/B00AIFAYLM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tip Tail Smelly Dog Cologne Spray Botanic Spice Scent (250ml)**Tip Tail**£4.75**34 rev8mo ago](https://www.amazon.co.uk/dp/B0G446LLGM) [**BUGALUGS Dog Cologne perfume - dog deodorant deodoriser spray use with professional groom Dog Shampoo For Dogs Cats & Pets**BUGALUGS**£8.36**290 rev1y ago](https://www.amazon.co.uk/dp/B0DWKGMKXD) [**Bugalugs Dog Perfume Spray with Aloe Vera & Baby Powder Cologne great Pet Odour Eliminator Deodorant Spray for Smelly Dogs can use as Dry Shampoo**BUGALUGS**£8.71**747 rev1y ago](https://www.amazon.co.uk/dp/B0DWFPDDF3) [**Earth Rated Dog Deodorizing Spray Conditioning & Odor-Eliminating Dog & Puppy Perfume For All Coat Types Refreshing White Tea & Basil Scent 8 oz.**Earth Rated**£8.17**1,488 rev1y ago](https://www.amazon.co.uk/dp/B0D4C3CDB4) [**BUGALUGS Dog Perfume Cologne 250ml Deodoriser Spray**BUGALUGS**£8.36**1,290 rev2y ago](https://www.amazon.co.uk/dp/B0CVQ8PS6J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tip Tail Smelly Dog Cologne Spray Botanic Spice Scent (250ml)**Tip Tail**£4.75**4.6★**▲ 182%**](https://www.amazon.co.uk/dp/B0G446LLGM) [**Animology Puppy Fresh Deodorising Spray 250ml**Animology**£5.03**4.5★**▲ 144%**](https://www.amazon.co.uk/dp/B0039JWZAM) [**Animology Heaven Scent Body Mist 150 ml**Animology**£3.19**4.4★**▲ 43%**](https://www.amazon.co.uk/dp/B07S2RVFQN) [**Buddycare Dog Cologne Baby Fresh Scent 200ml Dog Perfume Dog Deodorant Spray for Smelly Dogs Premium Dog Perfume Spray for Freshening Your Pets Coat Long-Lasting Fragrance**Buddycare**£6.99**4.4★**▲ 34%**](https://www.amazon.co.uk/dp/B0C4V9CFVS) [**Earth Rated Dog Deodorizing Spray Conditioning & Odor-Eliminating Dog & Puppy Perfume For All Coat Types Refreshing White Tea & Basil Scent 8 oz.**Earth Rated**£8.17**4.3★**▲ 29%**](https://www.amazon.co.uk/dp/B0D4C3CDB4)
**~~View all trending →~~**
## **What buyers say about dog spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**64%
*“Beautiful smell”*
**Quality-Overall**10%
*“otherwise no complaints”*
**Advertised Vs Actual Product**3%
*“As described”*
**Value For Money**2%
*“Good value”*
**Ease Of Use**2%
*“Easy to use”*
**Ease Of Cleaning**1%
*“makes cleaning up much easier”*
**Soothing/Teething**1%
*“he feels relaxed”*
**Soft Feel**1%
*“her coat feel soft”*
**Size-Overall**1%
*“Right fit”*
**Allergies**1%
*“It isnt sticky or irritates the skin”*
### **What buyers complain about **
**Smell**23%
*“Strong Smell”*
**Spray/Flow**14%
*“Spray does not spray”*
**Leak-Proof**14%
*“spray bottle leaks”*
**Value For Money**6%
*“Also very overpriced for what it is”*
**Durability**4%
*“Bottle broke near the cap saver 4 uses”*
**Functionality-Overall**4%
*“The bottle doesn't work very well either as it pours out the side when using”*
**Ease Of Use**3%
*“the bottle is a nightmare to use”*
**Strength**2%
*“not strong enough”*
**Design-Overall**2%
*“Terrible bottle design”*
**Quality-Overall**2%
*“Not the best”*
### **Top return reasons **
**Smell**40%
**Leak-Proof**34%
**Spray/Flow**7%
**Functionality-Overall**4%
**Defective Material/Parts**3%
**Advertised Vs Actual Product**2%
**Value For Money**2%
**Quality-Overall**2%
**Product Condition**2%
**Moist/Dry**2%
## **Common questions**
- **Is dog spray profitable to sell on Amazon United Kingdom?**
- The niche generates £107K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the dog spray niche?**
- 9 brands and 38 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in dog spray?**
- Top complaints mined from reviews: Smell, Spray/Flow, Leak-Proof. The return rate is 0.2%.
- **When does demand for dog spray peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the dog spray niche?**
- Listings span £3.19–£10.01; the average listing price is £6.46 (sweet spot $15–$100). The average incumbent carries 4,470 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 67 [**dog calming products**](https://flapen.com/research/uk/pet-supplies/dog-calming-products)£665K/yr-22.0%**Worth a look**- 67 [**probiotics for dogs**](https://flapen.com/research/uk/pet-supplies/probiotics-for-dogs)£1.7M/yr-4.0%**Worth a look**- 67 [**dog pram**](https://flapen.com/research/uk/pet-supplies/dog-pram)£309K/yr+39.9%**Worth a look**- 67 [**cat tunnel outdoor**](https://flapen.com/research/uk/pet-supplies/cat-tunnel-outdoor)£47K/yr+125.9%**Worth a look**- 67 [**flea collar for cats**](https://flapen.com/research/uk/pet-supplies/flea-collar-for-cats)£593K/yr+18.4%**Worth a look**- 68 [**cat toys**](https://flapen.com/research/uk/pet-supplies/cat-toys)£2.8M/yr+4.0%**Launch it**[**All Pet Supplies niches **](https://flapen.com/research/uk/pet-supplies)