---
title: "Trend — dog shampoo for itchy skin - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-shampoo-for-itchy-skin/trend"
last_updated: "2026-07-31T19:54:34.348Z"
locale: en
meta:
  description: "Niche score 51/100 · £257K/yr market · 186K searches/yr. Prices mostly outside the sweet spot ($5.00–$18.01) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £257K/yr market · 186K searches/yr. Prices mostly outside the sweet spot ($5.00–$18.01) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dog shampoo for itchy skin - Flapen"
---

# **dog shampoo for itchy skin**

**Worth a look**

Shows low returns (0.1%), but prices mostly outside the sweet spot ($5.00–$18.01) keeps it on the watch list.

Market size 47Growth 40Conversion 95Competition 43Returns 99Price range 23Avg price 44Brand share 34Review moat 24Quality gap 40

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£257K**

£257K/yr · 186K searches

**Avg price**

**Okay****£11.26**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+11.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****6,354**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****£5.00–£18.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100