---
title: "Dog Peanut Butter — £362K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-peanut-butter"
last_updated: "2026-07-31T08:57:12.373Z"
locale: en
meta:
description: "Niche score 40/100 · £362K/yr market · 261K searches/yr · £5.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £362K/yr market · 261K searches/yr · £5.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dog Peanut Butter — £362K/yr Amazon UK Niche (2026) - Flapen"
---
# **dog peanut butter**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 18Conversion 100Competition 4Returns 100Price range 0Avg price 15Brand share 0Review moat 26Quality gap 67
**Conversion**
**Incredible****25.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£362K**
£362K/yr · 261K searches
**Review moat**
**Okay****3,893.83**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.50**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.03–£7.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dog peanut butter is a £362K/yr Amazon United Kingdom market (261K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 40/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog peanut butter market data**
- **Units sold / yr**
- **60K–80K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£330K–£440K**
- units × avg price
- **Conversion rate**
- **25.3%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Duerr's72% - KONG10% - BUGALUGS9% - Pets Purest9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.
7K5KHoliday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/dog-peanut-butter/trend)
## **Top dog peanut butter search terms**
- **dog peanut butter**90K/yr+0.7%28.0% conv. - **peanut butter for dogs**40K/yr-7.5%22.6% conv. - **kong filler**14K/yr+44.5%8.4% conv. - **dog paste for lick mat**17K/yr-23.4%1.7% conv. - **dog peanut butter paste**12K/yr+3.2%26.8% conv. - **kong treats**12K/yr-28.8%2.9% conv. - **kong paste**10K/yr-44.0%9.8% conv. - **dog lick mats paste**9K/yr-36.6%3.0% conv. - **kong easy treat**7K/yr-25.8%10.1% conv. - **puppy peanut butter from 8 weeks**5K/yr+5.8%22.4% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/dog-peanut-butter/search-terms)
## **Top dog peanut butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£54K30%£109K45%£163K60%£217K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Peamutt Dog Peanut Butter | Peanut Butter Dog Treat | Formulated for Dogs | No Added Sugar and Salt | No Sweeteners | Dog Friendly Texture | Perfect Dog Treat | Pack of 1x340g**Duerr's**£2.03**4.4★7,269 rev](https://www.amazon.co.uk/dp/B06XJBDDM9) [2**Peamutt Squeezy Peanut Butter Dog Treat 320g - Natural Dog Treat High Protein No Added Salt Sugar or Palm Oil Smooth Texture for Licki Mats & Stuffed Toys Healthy Snack for All Dog Breeds**Duerr's**£2.29**4.3★318 rev](https://www.amazon.co.uk/dp/B0FWS1FHZ3) [3**Bugalugs Dog Peanut Butter - 100% Natural Peanut Butter For Dogs & Puppy - Dog Food Toppers For Dog Lick Mats- Protein Treat Paste Free From Palm Oil Wheat & Gluten free & No Sugar or Xylitol**BUGALUGS**£6.82**4.3★903 rev](https://www.amazon.co.uk/dp/B0CKXYV5TR) [4**Pets Purest Dog Peanut Butter - 100% Natural Peanut Butter For Dogs & Puppy. Healthy Source of Protein Dog Treat Paste 340g - Free From Palm Oil Xylitol Salt Wheat & Gluten. No Added Sugar**Pets Purest**£6.20**4.4★6,123 rev](https://www.amazon.co.uk/dp/B07NY7P2CH) [5**KONG Easy Treat No-Mess Paste Liver 236ml**KONG**£7.77**4.4★1,248 rev](https://www.amazon.co.uk/dp/B00008DFK5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Peamutt Squeezy Peanut Butter Dog Treat 320g - Natural Dog Treat High Protein No Added Salt Sugar or Palm Oil Smooth Texture for Licki Mats & Stuffed Toys Healthy Snack for All Dog Breeds**Duerr's**£2.29**318 rev9mo ago](https://www.amazon.co.uk/dp/B0FWS1FHZ3) [**Bugalugs Dog Peanut Butter - 100% Natural Peanut Butter For Dogs & Puppy - Dog Food Toppers For Dog Lick Mats- Protein Treat Paste Free From Palm Oil Wheat & Gluten free & No Sugar or Xylitol**BUGALUGS**£6.82**903 rev2y ago](https://www.amazon.co.uk/dp/B0CKXYV5TR) [**Pets Purest Dog Peanut Butter - 100% Natural Peanut Butter For Dogs & Puppy. Healthy Source of Protein Dog Treat Paste 340g - Free From Palm Oil Xylitol Salt Wheat & Gluten. No Added Sugar**Pets Purest**£6.20**6,123 rev7y ago](https://www.amazon.co.uk/dp/B07NY7P2CH) [**Peamutt Dog Peanut Butter | Peanut Butter Dog Treat | Formulated for Dogs | No Added Sugar and Salt | No Sweeteners | Dog Friendly Texture | Perfect Dog Treat | Pack of 1x340g**Duerr's**£2.03**7,269 rev9y ago](https://www.amazon.co.uk/dp/B06XJBDDM9) [**KONG Easy Treat No-Mess Paste Liver 236ml**KONG**£7.77**1,248 rev19y ago](https://www.amazon.co.uk/dp/B00008DFK5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Peamutt Squeezy Peanut Butter Dog Treat 320g - Natural Dog Treat High Protein No Added Salt Sugar or Palm Oil Smooth Texture for Licki Mats & Stuffed Toys Healthy Snack for All Dog Breeds**Duerr's**£2.29**4.3★**▲ 91%**](https://www.amazon.co.uk/dp/B0FWS1FHZ3) [**KONG Easy Treat No-Mess Paste Liver 236ml**KONG**£7.77**4.4★**▲ 45%**](https://www.amazon.co.uk/dp/B00008DFK5) [**KONG Easy Treat No-Mess Paste Peanut Butter 236ml**KONG**£7.89**4.3★**▲ 22%**](https://www.amazon.co.uk/dp/B0000AH3UC) [**Peamutt Dog Peanut Butter | Peanut Butter Dog Treat | Formulated for Dogs | No Added Sugar and Salt | No Sweeteners | Dog Friendly Texture | Perfect Dog Treat | Pack of 1x340g**Duerr's**£2.03**4.4★**— 9%**](https://www.amazon.co.uk/dp/B06XJBDDM9) [**Pets Purest Dog Peanut Butter - 100% Natural Peanut Butter For Dogs & Puppy. Healthy Source of Protein Dog Treat Paste 340g - Free From Palm Oil Xylitol Salt Wheat & Gluten. No Added Sugar**Pets Purest**£6.20**4.4★**▼ 24%**](https://www.amazon.co.uk/dp/B07NY7P2CH)
**~~View all trending →~~**
## **What buyers say about dog peanut butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**44%
*“Dogs happy”*
**Value For Money**8%
*“Good value”*
**Quality-Overall**7%
*“good-quality peanut butter”*
**Ease Of Use**7%
*“A really handy”*
**Taste-Overall**4%
*“My dog absolutely loves the taste”*
**Texture/Consistency-Overall**4%
*“Nice consistency”*
**Safety Standards**4%
*“NOW SAFE FOR DOGS”*
**Fun/Entertainment Experience**3%
*“It keeps him occupied for a good amount of time”*
**Smell**3%
*“It smells like normal peanut butter”*
**Ease Of Chewing/Swallowing**2%
*“My dog loves this I use it as a treat on his chewy or if he needs medication”*
### **What buyers complain about **
**Indigestion**15%
*“Too rich cause my dog to have diarrhea”*
**Texture/Consistency-Overall**10%
*“The consistency is quite runny”*
**Value For Money**9%
*“The only downside us that there is not a lot of product for the price”*
**Smell**9%
*“I hate the smell of peanuts”*
**Ingredients-Overall**9%
*“It contains palm oil which dogs cannot have”*
**Functionality-Overall**6%
*“It didnt work”*
**Ease Of Use**6%
*“Difficult to use”*
**Durability**4%
*“However, unfortunately we've got just over a week out of the can on both occasions”*
**Thickness**4%
*“Too thin and runny”*
**Leak-Proof**4%
*“It was leaking from somewhere”*
## **Common questions**
- **Is dog peanut butter profitable to sell on Amazon United Kingdom?**
- The niche generates £362K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the dog peanut butter niche?**
- 4 brands and 21 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dog peanut butter?**
- Top complaints mined from reviews: Indigestion, Texture/Consistency-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for dog peanut butter peak?**
- Demand peaks in Feb; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the dog peanut butter niche?**
- Listings span £2.03–£7.89; the average listing price is £5.50 (sweet spot $15–$100). The average incumbent carries 3,894 reviews — the moat a new listing must climb.
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