---
title: "Trend — dog pate - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-pate/trend"
last_updated: "2026-07-31T09:43:40.257Z"
locale: en
meta:
  description: "Niche score 51/100 · £116K/yr market · 148K searches/yr · £12.34 avg price. Soft demand (-9.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £116K/yr market · 148K searches/yr · £12.34 avg price. Soft demand (-9.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dog pate - Flapen"
---

# **dog pate**

**Worth a look**

Shows low returns (0.0%), but soft demand (-9.8% this quarter) keeps it on the watch list.

Market size 27Growth 20Conversion 70Competition 66Returns 100Price range 65Avg price 53Brand share 28Review moat 83Quality gap 42

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****340.15**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£0.63–£41.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£12.34**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£116K**

£116K/yr · 148K searches

**Growth**

**Bad****-9.8%**

90-day search growth — must beat 0% to launch