---
title: "Dog Pate — £116K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-pate"
last_updated: "2026-07-31T08:50:28.563Z"
locale: en
meta:
description: "Niche score 51/100 · £116K/yr market · 148K searches/yr · £12.34 avg price. Soft demand (-9.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £116K/yr market · 148K searches/yr · £12.34 avg price. Soft demand (-9.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dog Pate — £116K/yr Amazon UK Niche (2026) - Flapen"
---
# **dog pate**
**Worth a look**
Shows low returns (0.0%), but soft demand (-9.8% this quarter) keeps it on the watch list.
Market size 27Growth 20Conversion 70Competition 66Returns 100Price range 65Avg price 53Brand share 28Review moat 83Quality gap 42
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****340.15**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£0.63–£41.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.34**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£116K**
£116K/yr · 148K searches
**Growth**
**Bad****-9.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dog pate is a £116K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog pate market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£123K–£154K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#455**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **74%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 85%
**Open market**
**8%**
- JR Pet Products36% - drool25% - Pure & Natural12% - by Amazon9% - Arden Grange5% - Morrisons4% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.
4K3KSpike '24Spike '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/dog-pate/trend)
## **Top dog pate search terms**
- **dog pate**51K/yr-12.6%6.5% conv. - **jr pet products**44K/yr-7.2%2.8% conv. - **pate for dogs**19K/yr-8.0%5.4% conv. - **jr pate for dogs**8K/yr-25.6%8.3% conv. - **dog pate roll**7K/yr-20.4%7.4% conv. - **jr dog treats**3K/yr-5.6%2.3% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/dog-pate/search-terms)
## **Top dog pate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£12K15%£17K20%£23K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Drool Pet Products | Premium Beef Lamb & Venison Dog Pate Tube Roll | Grain-Free High Protein Dog Food | Triple Pack 3 x 200g**drool**£11.68**4.5★161 rev](https://www.amazon.co.uk/dp/B0D8JW89SY) [2**JR Pet Products 3 x 200g Pure Variety Pate. Salmon Lamb Beef**JR Pet Products**£13.56**4.5★285 rev](https://www.amazon.co.uk/dp/B08B61X6X7) [3**JR Pet Products 3 x 200g Pure Variety Pate. Chicken Duck Turkey**JR Pet Products**£13.50**4.5★256 rev](https://www.amazon.co.uk/dp/B08B66KKVV) [4**Pure & Natural Wet Dog Food Pate Chub Roll 97% Venison 400g - High Meat Content Moist Grain Free Dog Food for All Breeds**Pure & Natural**£4.28**4.6★21 rev](https://www.amazon.co.uk/dp/B0D3M675TW) [5**JR Pet Products 5 x 50g Variety Pure Dried 100% Fresh Meat Sticks Dog Treat Gluten & Grain Free Venison Lamb Duck Chicken Rabbit**JR Pet Products**£17.42**4.7★407 rev](https://www.amazon.co.uk/dp/B079ZV98SH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Drool Pet Products | Premium Venison Rabbit & Wild Boar Dog Pate Tube Roll | Grain-Free High Protein Dog Food | Triple Pack 3 x 400g**drool**£14.14**30 rev1y ago](https://www.amazon.co.uk/dp/B0DTKGK8FN) [**Drool Pet Products | Premium Beef Lamb & Venison Dog Pate Tube Roll | Grain-Free High Protein Dog Food | Triple Pack 3 x 200g**drool**£11.68**161 rev2y ago](https://www.amazon.co.uk/dp/B0D8JW89SY) [**Pure & Natural Wet Dog Food Pate Chub Roll 97% Lamb 400g - High Meat Content Moist Grain Free Dog Food for All Breeds**Pure & Natural**£4.28**53 rev2y ago](https://www.amazon.co.uk/dp/B0D3M5NPQX) [**Pure & Natural Wet Dog Food Pate Chub Roll 97% Venison 400g - High Meat Content Moist Grain Free Dog Food for All Breeds**Pure & Natural**£4.28**21 rev2y ago](https://www.amazon.co.uk/dp/B0D3M675TW) [**Pure & Natural Wet Dog Food Pate Chub Roll 97% Duck 80g - High Meat Content Moist Grain Free Dog Food for All Breeds**Pure & Natural**£1.90**43 rev2y ago](https://www.amazon.co.uk/dp/B0D3M79XY6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JR Pet Products 3 x 200g Pure Variety Pate. Salmon Lamb Beef**JR Pet Products**£13.56**4.5★**▲ 86%**](https://www.amazon.co.uk/dp/B08B61X6X7) [**Pure & Natural Wet Dog Food Pate Chub Roll 97% Venison 400g - High Meat Content Moist Grain Free Dog Food for All Breeds**Pure & Natural**£4.28**4.6★**▲ 58%**](https://www.amazon.co.uk/dp/B0D3M675TW) [**Drool Pet Products Natural Air Dried Dog Treats | Rabbit Venison & Wild Boar | Grain Free Healthy Training Chews for Dogs | 3 x 150g**drool**£14.21**4.3★**▲ 58%**](https://www.amazon.co.uk/dp/B0BKTMJKDJ) [**JR Pet Products 100% Pure dried fresh meat Training Treats for dogs 3 x 85g variety bundle (Chicken Duck & Rabbit)**JR Pet Products**£15.01**4.6★**▲ 34%**](https://www.amazon.co.uk/dp/B086H4T7LN) [**by Amazon Wet Dog Food Paté with Poultry 300g Pack of 10**by Amazon**£6.50**4.5★**▲ 30%**](https://www.amazon.co.uk/dp/B08GD7Q4NL)
**~~View all trending →~~**
## **What buyers say about dog pate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**45%
*“My dogs enjoying it so much”*
**Quality-Overall**15%
*“Much better than the famous expensive brands”*
**Value For Money**13%
*“Worth every penny”*
**Taste-Overall**9%
*“Great treat”*
**Size-Overall**3%
*“Size”*
**Smell**3%
*“No more french bulldog smelly farts”*
**Flavor**2%
*“lots of flavours”*
**Fun/Entertainment Experience**2%
*“So far seems to be enjoying them”*
**Ease Of Use**1%
*“Easy to use”*
**Noise Level**1%
*“The snorting noises were hilarious”*
### **What buyers complain about **
**Value For Money**25%
*“There are others cheaper”*
**Quality-Overall**11%
*“no other high quality dog food”*
**Indigestion**11%
*“showing obvious gastro distress”*
**Hard Feel**11%
*“it wasnt soft pate i had to cut in cubes with knife will not recommend”*
**Breathability**7%
*“my dog's breath smells terrible whenever he is on this food”*
**Advertised Vs Actual Product**7%
*“literally how can it be advertised as beef when 96% of it is random unidentifiable crap”*
**Durability**7%
*“Not long lasting at all my small dog eats them like candy”*
**Thickness**4%
*“the paste is a little too thick to spread”*
**Natural Resource Wastage**4%
*“there is a lot of waste”*
**Smell**4%
*“Hard as rock does not smell look or taste like real meat dog didnt eat it”*
### **Top return reasons **
**Smell**100%
## **Common questions**
- **Is dog pate profitable to sell on Amazon United Kingdom?**
- The niche generates £116K/yr across 34 tracked products. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the dog pate niche?**
- 11 brands and 61 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in dog pate?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Indigestion. The return rate is 0.0%.
- **When does demand for dog pate peak?**
- Demand peaks in Jan; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the dog pate niche?**
- Listings span £0.63–£41.43; the average listing price is £12.34 (sweet spot $15–$100). The average incumbent carries 340 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 67 [**dog calming products**](https://flapen.com/research/uk/pet-supplies/dog-calming-products)£665K/yr-22.0%**Worth a look**- 67 [**probiotics for dogs**](https://flapen.com/research/uk/pet-supplies/probiotics-for-dogs)£1.7M/yr-4.0%**Worth a look**- 67 [**dog pram**](https://flapen.com/research/uk/pet-supplies/dog-pram)£309K/yr+39.9%**Worth a look**- 67 [**cat tunnel outdoor**](https://flapen.com/research/uk/pet-supplies/cat-tunnel-outdoor)£47K/yr+125.9%**Worth a look**- 67 [**flea collar for cats**](https://flapen.com/research/uk/pet-supplies/flea-collar-for-cats)£593K/yr+18.4%**Worth a look**- 68 [**cat toys**](https://flapen.com/research/uk/pet-supplies/cat-toys)£2.8M/yr+4.0%**Launch it**[**All Pet Supplies niches **](https://flapen.com/research/uk/pet-supplies)