---
title: "Reviews — dog paste - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-paste/reviews"
last_updated: "2026-07-31T09:25:33.850Z"
locale: en
meta:
  description: "Niche score 55/100 · £315K/yr market · 165K searches/yr · £13.20 avg price. Soft demand (+0.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £315K/yr market · 165K searches/yr · £13.20 avg price. Soft demand (+0.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — dog paste - Flapen"
---

# **dog paste**

**Worth a look**

Shows low returns (0.0%), but soft demand (+0.1% this quarter) keeps it on the watch list.

Market size 52Growth 25Conversion 97Competition 43Returns 100Price range 60Avg price 60Brand share 42Review moat 70Quality gap 35

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****696.5**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£13.20**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£2.29–£33.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£315K**

£315K/yr · 165K searches

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+0.1%**

90-day search growth — must beat 0% to launch