---
title: "Dog Paste — £315K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-paste"
last_updated: "2026-07-31T08:41:11.911Z"
locale: en
meta:
description: "Niche score 55/100 · £315K/yr market · 165K searches/yr · £13.20 avg price. Soft demand (+0.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £315K/yr market · 165K searches/yr · £13.20 avg price. Soft demand (+0.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dog Paste — £315K/yr Amazon UK Niche (2026) - Flapen"
---
# **dog paste**
**Worth a look**
Shows low returns (0.0%), but soft demand (+0.1% this quarter) keeps it on the watch list.
Market size 52Growth 25Conversion 97Competition 43Returns 100Price range 60Avg price 60Brand share 42Review moat 70Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****696.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£13.20**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£2.29–£33.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£315K**
£315K/yr · 165K searches
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dog paste is a £315K/yr Amazon United Kingdom market (165K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog paste market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£264K–£330K**
- units × avg price
- **Conversion rate**
- **14.4%**
- **Avg BSR**
- **#289**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **75%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**77**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**15%**
- Arden Grange30% - TDY Store18% - DoggiStyle12% - Fred & Ginger11% - Natures Deli9% - PACK'N PRIDE5% - Open — no brand owns it (7 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.
5K3K seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/dog-paste/trend)
## **Top dog paste search terms**
- **liver paste for dogs**54K/yr+2.4%13.5% conv. - **arden grange liver paste**54K/yr+4.8%13.6% conv. - **dog liver paste**16K/yr-1.6%12.5% conv. - **arden grange paste**16K/yr-1.5%7.1% conv. - **liver paste**12K/yr-9.2%11.8% conv. - **liver paste for dogs tube**6K/yr-13.2%14.8% conv. - **liver pate for dogs**4K/yr-25.8%11.7% conv. - **dog liver paste tube**2K/yr-5.3%15.5% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/dog-paste/search-terms)
## **Top dog paste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£16K10%£31K15%£47K20%£63K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**6 x 75g Arden Grange Liver Paste Dog Treat**Arden Grange**£19.92**4.7★1,362 rev](https://www.amazon.co.uk/dp/B0094E7Z0G) [2**TDY Bundle Arden Grange Liver Paste for Dogs & Cats - Grain-Free Dog Pate with Nutrient-Rich Liver - Ideal Training Aid Medication Administering Solution 3x75g TDY Bundle With Training Guides**TDY Store**£14.11**4.8★283 rev](https://www.amazon.co.uk/dp/B0DKTJBHBH) [3**Doggistyle Arden Grange Tasty Liver Treat Paste 3 Pack for Dogs & Cats + Pet Hair Remover Bundle - Dog Training Treat Cat Treat Medication Aid & Fur Removal Tool**DoggiStyle**£13.99**4.6★23 rev](https://www.amazon.co.uk/dp/B0GTBNKM3Z) [4**Natures Deli Liver Paste Dog Treat Food Topper 100 g (1-Pack)**Natures Deli**£2.29**4.4★256 rev](https://www.amazon.co.uk/dp/B0CJYJ1Y51) [5![Liver Paste Tubes for Dogs and Cats 75g [Pack of 6] Grain Free Hypoallergenic Luxury Liver Pate Ideal Training Aid Medication Administering](https://m.media-amazon.com/images/I/51URssRrEgL.jpg)**Liver Paste Tubes for Dogs and Cats 75g \[Pack of 6\] Grain Free Hypoallergenic Luxury Liver Pate Ideal Training Aid Medication Administering**Fred & Ginger**£16.34**4.6★209 rev](https://www.amazon.co.uk/dp/B0CVSGRT8M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Doggistyle Arden Grange Tasty Liver Treat Paste 3 Pack for Dogs & Cats + Pet Hair Remover Bundle - Dog Training Treat Cat Treat Medication Aid & Fur Removal Tool**DoggiStyle**£13.99**23 rev4mo ago](https://www.amazon.co.uk/dp/B0GTBNKM3Z) [**Nestico Liver Paste for Dogs & Cats Grain-Free Dog Pâté Tube with Nutrient-Rich Liver Training Reward Treat & Medication Aid Includes Squeeze Spoon 3 x 75g**nestico**£14.92**30 rev11mo ago](https://www.amazon.co.uk/dp/B0FJMRNFN4) [**Pawsome Snax Training Paste All Liver Multi Pack - PACK SIZE: 3 Hypoallergenic Dog Reward Paste Natural Flavours Mess-Free Training Aid for Dogs of All Breeds and Ages**Pawsome Snax**£14.28**16 rev1y ago](https://www.amazon.co.uk/dp/B0FBGY2T9C) [**Rosewood Chicken and Liver Paste for Dogs - Made with Real Meat Rich in Chicken Grain-Free Recipe Hypoallergenic Dog Treat Creamy Lick Mat Paste Training Aid (150g)**Rosewood**£4.14**24 rev1y ago](https://www.amazon.co.uk/dp/B0F5B7D612) [**Liver Treat Paste ideal for Tasty Liver Salmon Tukey Treats for Cats and Dogs Brown 75 g (Pack of 3) BQS Bundles**BEST QUALITY STORES (BQS)**£12.00**23 rev1y ago](https://www.amazon.co.uk/dp/B0F56JN761)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Doggistyle Arden Grange Tasty Liver Treat Paste 3 Pack for Dogs & Cats + Pet Hair Remover Bundle - Dog Training Treat Cat Treat Medication Aid & Fur Removal Tool**DoggiStyle**£13.99**4.6★**▲ 232%**](https://www.amazon.co.uk/dp/B0GTBNKM3Z) [**Rosewood Chicken and Liver Paste for Dogs - Made with Real Meat Rich in Chicken Grain-Free Recipe Hypoallergenic Dog Treat Creamy Lick Mat Paste Training Aid (150g)**Rosewood**£4.14**4.4★**▲ 132%**](https://www.amazon.co.uk/dp/B0F5B7D612) [**Pawsome Snax Training Paste All Flavours Multi Pack PACK SIZE: 3 Hypoallergenic Dog Reward Paste Natural Flavours Mess-Free Training Aid for Dogs of All Breeds and Ages**Pawsome Snax**£14.22**4.6★**▲ 44%**](https://www.amazon.co.uk/dp/B0DQX1MCV7) [**PACKN PRIDE Liver Paste Dog Treats Chicken and Chicken Liver Flavour Lick Paste Rich in Nutrients Portable Ideal Training Reward Comply with Lick Mat**PACK'N PRIDE**£8.84**4.4★**▲ 41%**](https://www.amazon.co.uk/dp/B0DRC32NDS) [**Natures Deli Liver Paste Dog Treat Food Topper 100 g (1-Pack)**Natures Deli**£2.29**4.4★**▲ 31%**](https://www.amazon.co.uk/dp/B0CJYJ1Y51)
**~~View all trending →~~**
## **What buyers say about dog paste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**47%
*“Cats love it”*
**Quality-Overall**10%
*“Excellent product”*
**Taste-Overall**10%
*“tasty treat”*
**Ease Of Use**7%
*“Easy to use”*
**Value For Money**6%
*“Good for the price”*
**Soothing/Teething**2%
*“Good for fussy eaters”*
**Smell**1%
*“Doesnt smell too bad”*
**Fun/Entertainment Experience**1%
*“Puppy loves this”*
**Ease Of Chewing/Swallowing**1%
*“easy to squeeze out of the tube”*
**Ingredients-Overall**1%
*“Great ingredients and really gets the attention of the dogs”*
### **What buyers complain about **
**Value For Money**18%
*“Beware of price increase”*
**Natural Resource Wastage**10%
*“A lot of waste”*
**Ease Of Use**7%
*“Not easy to get out of the tube when near the end”*
**Advertised Vs Actual Product**7%
*“Not As Described”*
**Size-Overall**7%
*“it is actually quite large”*
**Grip**4%
*“My only grip is it is hard to get out of the tube”*
**Taste-Overall**4%
*“Neither of my dogs liked the small or the taste”*
**Hard Feel**3%
*“Soft and horrible”*
**Quality-Overall**2%
*“I'm very disappointed as the brand seemed highly recommended”*
**Moist/Dry**2%
*“still dried out, so 2/3 of them were wasted”*
## **Common questions**
- **Is dog paste profitable to sell on Amazon United Kingdom?**
- The niche generates £315K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the dog paste niche?**
- 13 brands and 77 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in dog paste?**
- Top complaints mined from reviews: Value For Money, Natural Resource Wastage, Ease Of Use. The return rate is 0.0%.
- **When does demand for dog paste peak?**
- Demand peaks in Oct; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the dog paste niche?**
- Listings span £2.29–£33.71; the average listing price is £13.20 (sweet spot $15–$100). The average incumbent carries 697 reviews — the moat a new listing must climb.
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