---
title: "Dog Jumper — £84K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-jumper"
last_updated: "2026-07-31T10:25:37.300Z"
locale: en
meta:
description: "Niche score 44/100 · £84K/yr market · 1.2M searches/yr · £8.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £84K/yr market · 1.2M searches/yr · £8.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dog Jumper — £84K/yr Amazon UK Niche (2026) - Flapen"
---
# **dog jumper**
**Skip it**
Soft demand (-69.6% this quarter) — this niche doesn't clear our bar today.
Market size 21Growth 0Conversion 11Competition 96Returns 8Price range 29Avg price 22Brand share 96Review moat 68Quality gap 90
**Competition**
**Incredible****15%**
top-5 click share — an open shelf
**Brand share**
**Incredible****32%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****793.21**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£2.65–£19.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.00**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£84K**
£84K/yr · 1.2M searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****9.9%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-69.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, dog jumper is a £84K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog jumper market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **£64K–£80K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#67**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **74%**
- **Out of stock**
- **25.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
**Brands**
**83 **▲rising
**Sellers**
**120**
**Top-5 brand share**
**32%**
Top 20: 69%
**Top-5 click share**
**15%**
Top 20: 43%
**Open market**
**64%**
- Jacko & Co8% - Jodsen7% - SMALLLEE_LUCKY_STORE6% - Feuvois6% - Fiohiros5% - Zoruam4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -69.6% search growth over the last 90 days.
90K70KSpike '24Black Friday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 23.4×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/dog-jumper/trend)
## **Top dog jumper search terms**
- **dog clothes**136K/yr-40.5%0.1% conv. - **dog jumper**320K/yr-80.5%0.7% conv. - **chihuahua clothes**38K/yr-36.0%0.5% conv. - **dog clothes for small dogs**31K/yr-38.8%0.4% conv. - **dog fleece**113K/yr-83.5%0.0% conv. - **puppy clothes**18K/yr-36.0%0.7% conv. - **dog jumpers**111K/yr-81.9%0.5% conv. - **puppy jumper**29K/yr-72.1%0.6% conv. - **dachshund jumper**49K/yr-74.8%0.3% conv. - **dog jumpers medium size**90K/yr-85.3%0.9% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/dog-jumper/search-terms)
## **Top dog jumper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£3K6%£5K8%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dog Hoodie Pet Clothes for Dog Cat Dog Sweaters Small Breed Fashion Puppy with Fruit Snack Zipper Pocket Dog Cat Drawstring Sweatshirt (Grey XS)**Zoruam**£4.92**3.8★60 rev](https://www.amazon.co.uk/dp/B0DLK8C873) [2**Dog Jumper Knitted Dog Clothes Bear Dogs Cardigan Puppy Jumper Soft Dogs Sweater Puppy Clothes Outfit Apparel for Small Medium Doggy Cat Jumpers (Beige S)**Feuvois**£10.38**4.2★152 rev](https://www.amazon.co.uk/dp/B0F23HY4HL) [3**3PCS Dog Jumpers Knit Sweaters for Small to Medium Dogs Soft Warm Winter Dog Outfits for Small Dogs in White Khaki and Dark Gray**JBLJDWD**£10.04**3.1★45 rev](https://www.amazon.co.uk/dp/B0FXXNKVZY) [4**Dog Jumper Knitted Dog Clothes Bear Dogs Cardigan Puppy Jumper Soft Dogs Sweater Puppy Clothes Outfit Apparel for Small Medium Doggy Cat Jumpers (Beige XS)**Feuvois**£10.21**4.2★152 rev](https://www.amazon.co.uk/dp/B0F23D6HNP) [5**Dog Bee Hoodies Halloween Pet Bee Costume Hoodies Cat Dog Clothing Cute Dress Up Costume Apparel Coat Clothes Pet Supplies For Small Medium Dogs Kitten Puppy**OXFUZZ**£7.45**3.9★61 rev](https://www.amazon.co.uk/dp/B0CKMWXW6X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Viiotu Dog Clothes for Small Dogs Summer Dog Soft Tank Top Sleeveless Vest Puppy Breathable Wave Dog Pyjamas with D-Ring Pet Dog T-Shirt for Small Medium Dog Cat (Pink Wave M)**viiotu**£4.99**7 rev5mo ago](https://www.amazon.co.uk/dp/B0GQ9WRVWR) [**Dog Floral Dress Cute Dog Dresses with Pink Bow Pet Princess Dresses Pink Floral Dogs Cat Clothes Spring Summer Pet Clothes for Chihuahua Yorkie Puppy and Small Cats (XS Size)**Larrel**£3.64**6 rev8mo ago](https://www.amazon.co.uk/dp/B0FZTZ77WL) [**3PCS Dog Jumpers Knit Sweaters for Small to Medium Dogs Soft Warm Winter Dog Outfits for Small Dogs in White Khaki and Dark Gray**JBLJDWD**£10.04**45 rev9mo ago](https://www.amazon.co.uk/dp/B0FXXNKVZY) [**Dog Jumpers Dog Clothes Dogs Jumpers Small with Soft Fabric for Small Breed Dogs and Daily Use Cozy Animal Wear in Multiple Colors (2 PCS)**YSFVNP**£6.95**9 rev9mo ago](https://www.amazon.co.uk/dp/B0FX9GVNR7) [**Dog Jumper Soft Knit Turtleneck Sweater for Small Dogs and Puppies Warm Winter Clothing Coat for Small Breeds Cozy Stretchable Outfit for Cold Weather White**Olivvia**£4.01**9 rev9mo ago](https://www.amazon.co.uk/dp/B0FWK5ZGL5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jodsen Turtleneck Dog Jumper Warm Puppy Sweater for Small Dogs Winter Knitted Pullover Soft Clothes Vest Pet Autumn Outfit Welsh Corgi Yorkshire Terrier Baby Beagles (M Purple)**Jodsen**£5.16**4.1★**▲ 1000%**](https://www.amazon.co.uk/dp/B0CCKFW38R) [**Viiotu Dog Clothes for Small Dogs Summer Dog Soft Tank Top Sleeveless Vest Puppy Breathable Wave Dog Pyjamas with D-Ring Pet Dog T-Shirt for Small Medium Dog Cat (Pink Wave M)**viiotu**£4.99**5.0★**▲ 909%**](https://www.amazon.co.uk/dp/B0GQ9WRVWR) [**Dog Jumper Knitted Dog Clothes Bear Dogs Cardigan Puppy Jumper Soft Dogs Sweater Puppy Clothes Outfit Apparel for Small Medium Doggy Cat Jumpers (Beige S)**Feuvois**£10.38**4.2★**▲ 389%**](https://www.amazon.co.uk/dp/B0F23HY4HL) [**Dog Floral Dress Cute Dog Dresses with Pink Bow Pet Princess Dresses Pink Floral Dogs Cat Clothes Spring Summer Pet Clothes for Chihuahua Yorkie Puppy and Small Cats (XS Size)**Larrel**£3.64**3.5★**▲ 344%**](https://www.amazon.co.uk/dp/B0FZTZ77WL) [**Yaopelky Pet Clothes for Small Dogs Cat Summer Fall Heart Print Shirt Stretchable Ruffle Long Sleeve Outfits for Chihuahua Schnauzer Shih Tzu Yorkie (Pink M)**Yaopelky**£7.84**4.6★**▲ 248%**](https://www.amazon.co.uk/dp/B0D2D4K2S2)
**~~View all trending →~~**
## **What buyers say about dog jumper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**34%
*“True to size”*
**Quality-Overall**17%
*“Lovely quality, really nice coat”*
**Value For Money**10%
*“Good price”*
**Pet Friendly**4%
*“Dogs look so cute in these”*
**Comfort-Overall**4%
*“Comfy”*
**Ease Of Use**4%
*“Good for the use I bought them for”*
**Soft Feel**4%
*“super soft”*
**Weight Light**3%
*“Very cute lightweight jumper”*
**Material Quality**2%
*“The material is soft”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Size-Overall**63%
*“Ridiculously small”*
**Quality-Overall**5%
*“Trash”*
**Thickness**3%
*“Very thin”*
**Stitch/Finish/Polish**2%
*“The finish on the grey one is poor with it starting to come apart”*
**Color**2%
*“more indifferent colours and patterns”*
**Water Resistance**2%
*“Not waterproof”*
**Comfort-Overall**1%
*“Not comfortable, hard to put on. due to its size”*
**Advertised Vs Actual Product**1%
*“Beware of Sizing Info”*
**Value For Money**1%
*“I feels its a bit expensive for what it is”*
**Ease Of Use**1%
*“It isn't that easy to put on”*
### **Top return reasons **
**Size-Overall**96%
**Quality-Overall**1%
**Advertised Vs Actual Product**1%
**Ease Of Use**1%
**Material Quality**1%
**Stitch/Finish/Polish**0%
**Color**0%
**Thin**0%
**Functionality-Overall**0%
**Defective Material/Parts**0%
## **Common questions**
- **Is dog jumper profitable to sell on Amazon United Kingdom?**
- The niche generates £84K/yr across 145 tracked products. 0 of 42 products launched in the last 360 days are still selling. 90-day search growth is -69.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the dog jumper niche?**
- 83 brands and 120 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 32% of demand.
- **What do buyers complain about in dog jumper?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 9.9% — above our launch gate.
- **When does demand for dog jumper peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 23.4× the quietest.
- **What does it cost to enter the dog jumper niche?**
- Listings span £2.65–£19.96; the average listing price is £8.00 (sweet spot $15–$100). The average incumbent carries 793 reviews — the moat a new listing must climb.
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