---
title: "Trend — dog halloween costumes - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-halloween-costumes/trend"
last_updated: "2026-07-31T09:48:42.295Z"
locale: en
meta:
  description: "Niche score 50/100 · £41K/yr market · 729K searches/yr · £12.08 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £41K/yr market · 729K searches/yr · £12.08 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dog halloween costumes - Flapen"
---

# **dog halloween costumes**

**Worth a look**

Shows beatable incumbent ratings (4.0★), but weak search conversion (0.5%) keeps it on the watch list.

Market size 10Growth 37Conversion 6Competition 77Returns 33Price range 62Avg price 51Brand share 76Review moat 90Quality gap 95

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****201.87**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****£3.81–£33.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£12.08**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+9.9%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****4.3%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****£41K**

£41K/yr · 729K searches

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")