---
title: "Dog Gravy — £57K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-gravy"
last_updated: "2026-07-31T11:26:28.815Z"
locale: en
meta:
description: "Niche score 52/100 · £57K/yr market · 85K searches/yr · £11.07 avg price. Soft demand (-24.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £57K/yr market · 85K searches/yr · £11.07 avg price. Soft demand (-24.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dog Gravy — £57K/yr Amazon UK Niche (2026) - Flapen"
---
# **dog gravy**
**Worth a look**
Shows low returns (0.0%), but soft demand (-24.7% this quarter) keeps it on the watch list.
Market size 14Growth 13Conversion 67Competition 62Returns 100Price range 70Avg price 42Brand share 49Review moat 76Quality gap 78
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****471.46**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£4.31–£40.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£11.07**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£57K**
£57K/yr · 85K searches
**Growth**
**Bad****-24.7%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, dog gravy is a £57K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog gravy market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£44K–£55K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#72**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **12.6%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**77**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 92%
**Open market**
**20%**
- Years22% - Fuzzl21% - I Love My13% - Vet's Kitchen10% - Pooch & Mutt10% - COYA5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.7% search growth over the last 90 days.
3K2KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/dog-gravy/trend)
## **Top dog gravy search terms**
- **dog gravy**40K/yr-20.0%5.1% conv. - **dog gravy granules**27K/yr-9.7%4.5% conv. - **gravy for dogs**8K/yr-21.3%5.2% conv. - **vets kitchen**5K/yr-39.0%13.0% conv. - **vets kitchen sensitive dog food**4K/yr-72.8%11.1% conv. - **vets kitchen dog food**1K/yr-66.4%9.9% conv. - **dog+gravy+granules**50/yr-85.0%0.0% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/dog-gravy/search-terms)
## **Top dog gravy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£5K12%£7K16%£9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dog Gravy Food Toppers (25 Pack) Mixed Variety Gravy Sauce Toppers for Dogs - Peanut Butter Beef and Chicken 12g Each Real Meat Low Calorie**I Love My**£8.32**4.2★33 rev](https://www.amazon.co.uk/dp/B0GKHCZXR4) [2**Fuzzl Broth Co. Chicken Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Nutrients - Natural Grain-Free Dog Food Topper & Hydrator Supports Joint Gut & Immune Health Dog Gravy**Fuzzl**£8.22**4.1★115 rev](https://www.amazon.co.uk/dp/B0FNPJVCCM) [3**Fuzzl Broth Co. Beef Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Chondroitin - Natural Grain-Free Dog Food Topper & Hydrator - Joint Gut & Immune Health Dog Gravy**Fuzzl**£8.21**4.0★91 rev](https://www.amazon.co.uk/dp/B0FNQHKMB2) [4**Pooch & Mutt - Health & Digestion Beef Bone Broth for Dogs 375ml**Pooch & Mutt**£5.87**3.9★74 rev](https://www.amazon.co.uk/dp/B00906GFTA) [5**YEARS Bone Broth for Dogs - Organic Lamb Dog Gravy Topper 100ml**Years**£4.31**3.7★121 rev](https://www.amazon.co.uk/dp/B0DQDRB6GV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CliniPaw Beef Bone Broth Powder for Dogs 180g 100% Grass-Fed High Collagen and Protein | Supports Joints Digestion Immunity and Healthy Skin & Coat | Tasty Meal Enhancer Easy Gravy | 51 Servings**CliniPaw**£11.09**39 rev1mo ago](https://www.amazon.co.uk/dp/B0FR2BGWXX) [**Barkyn Dog Gravy Food Topper Beef with Collagen & Hyaluronic Acid - Natural Meal Topper for Picky Eaters Skin & Joint Support - Pack of 12 x 100 ml Pouches Made in EU**Barkyn**£17.09**21 rev4mo ago](https://www.amazon.co.uk/dp/B0GR1BY3BH) [**Dog Gravy Food Toppers (25 Pack) Mixed Variety Gravy Sauce Toppers for Dogs - Peanut Butter Beef and Chicken 12g Each Real Meat Low Calorie**I Love My**£8.32**33 rev6mo ago](https://www.amazon.co.uk/dp/B0GKHCZXR4) [**Fuzzl Broth Co. Chicken Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Nutrients - Natural Grain-Free Dog Food Topper & Hydrator Supports Joint Gut & Immune Health Dog Gravy**Fuzzl**£8.22**115 rev11mo ago](https://www.amazon.co.uk/dp/B0FNPJVCCM) [**Fuzzl Broth Co. Beef Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Chondroitin - Natural Grain-Free Dog Food Topper & Hydrator - Joint Gut & Immune Health Dog Gravy**Fuzzl**£8.21**91 rev11mo ago](https://www.amazon.co.uk/dp/B0FNQHKMB2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barkyn Dog Gravy Food Topper Beef with Collagen & Hyaluronic Acid - Natural Meal Topper for Picky Eaters Skin & Joint Support - Pack of 12 x 100 ml Pouches Made in EU**Barkyn**£17.09**3.9★**▲ 366%**](https://www.amazon.co.uk/dp/B0GR1BY3BH) [**Encore 100% Natural Lamb Bone Broth Bone Broth Dry Food Topper for Dogs Grain Free with Collagen to Support Healthy Joints & Skin 6 x 200g Spout Pouch**Encore**£8.08**4.8★**▲ 181%**](https://www.amazon.co.uk/dp/B0F8JJGKXC) [**Dog Gravy Food Toppers (25 Pack) Mixed Variety Gravy Sauce Toppers for Dogs - Peanut Butter Beef and Chicken 12g Each Real Meat Low Calorie**I Love My**£8.32**4.2★**▲ 167%**](https://www.amazon.co.uk/dp/B0GKHCZXR4) [**YEARS Bone Broth for Dogs - Probiotic Dog Gravy Variety 3 x 100ml**Years**£12.47**4.4★**▲ 123%**](https://www.amazon.co.uk/dp/B0DQDTB6X5) [**Vets Kitchen Grain Free Dry Dog Food Pork & Potato 6 kg**Vet's Kitchen**£26.15**4.5★**▲ 105%**](https://www.amazon.co.uk/dp/B08PFNP62S)
**~~View all trending →~~**
## **What buyers say about dog gravy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**36%
*“Dog loves it”*
**Quality-Overall**14%
*“Excellent product”*
**Value For Money**13%
*“Good value for money”*
**Taste-Overall**7%
*“So it just taste great also”*
**Ease Of Use**5%
*“Easy to use and store”*
**Moist/Dry**3%
*“Thought it would be good to add moisture”*
**Smell**3%
*“Good dog food smells nice my dog loves it good quality”*
**Soothing/Teething**2%
*“Great For Dogs Teeth”*
**Ease Of Chewing/Swallowing**2%
*“easy for her to eat”*
**Flavor**2%
*“Dog loved the flavour, great price, delivered quickly”*
### **What buyers complain about **
**Value For Money**33%
*“it's just a little bit pricey for the amount you get”*
**Smell**21%
*“It's not a pleasant smell”*
**Indigestion**5%
*“Thos made my non fussy eats everything dog very sick”*
**Flavor**4%
*“Wouldn't buy this flavour again”*
**Size-Overall**4%
*“Carton is much bigger than other broths on the market”*
**Strength**3%
*“Was a bit too strong for my wee doggo”*
**Advertised Vs Actual Product**2%
*“Totally my fault for not reading the description fully”*
**Natural Resource Wastage**2%
*“Total waste of money”*
**Ingredients-Overall**2%
*“Its a strange pinkish powder that does not dissolve properly at all”*
**Ease Of Use**1%
*“The powder is also quite difficult do mix in”*
## **Common questions**
- **Is dog gravy profitable to sell on Amazon United Kingdom?**
- The niche generates £57K/yr across 28 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the dog gravy niche?**
- 14 brands and 77 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in dog gravy?**
- Top complaints mined from reviews: Value For Money, Smell, Indigestion. The return rate is 0.0%.
- **When does demand for dog gravy peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the dog gravy niche?**
- Listings span £4.31–£40.12; the average listing price is £11.07 (sweet spot $15–$100). The average incumbent carries 471 reviews — the moat a new listing must climb.
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