---
title: "Search terms — dog football - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-football/search-terms"
last_updated: "2026-07-31T17:27:09.736Z"
locale: en
meta:
  description: "Niche score 48/100 · £47K/yr market · 108K searches/yr · £9.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £47K/yr market · 108K searches/yr · £9.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — dog football - Flapen"
---

# **dog football**

**Skip it**

Prices mostly outside the sweet spot ($5.51–$12.19) — this niche doesn't clear our bar today.

Market size 12Growth 57Conversion 54Competition 37Returns 97Price range 0Avg price 32Brand share 45Review moat 50Quality gap 88

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+30.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,514.19**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£9.80**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£47K**

£47K/yr · 108K searches

**Price range**

**Bad****£5.51–£12.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100