---
title: "Products — dog food - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-food/products"
last_updated: "2026-07-31T18:29:19.588Z"
locale: en
meta:
  description: "Niche score 60/100 · £7.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £7.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — dog food - Flapen"
---

# **dog food**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 99Growth 23Conversion 95Competition 67Returns 100Price range 45Avg price 52Brand share 36Review moat 31Quality gap 24

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£7.2M**

£7.2M/yr · 4.8M searches

**Conversion**

**Incredible****12.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****£12.26**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£2.11–£25.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,368.21**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-4.2%**

90-day search growth — must beat 0% to launch