---
title: "Products — dog food sensitive stomach - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-food-sensitive-stomach/products"
last_updated: "2026-07-31T10:50:04.693Z"
locale: en
meta:
  description: "Niche score 55/100 · £108K/yr market · 105K searches/yr · £16.42 avg price. Soft demand (-14.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £108K/yr market · 105K searches/yr · £16.42 avg price. Soft demand (-14.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — dog food sensitive stomach - Flapen"
---

# **dog food sensitive stomach**

**Worth a look**

Shows low returns (0.1%), but soft demand (-14.2% this quarter) keeps it on the watch list.

Market size 26Growth 18Conversion 69Competition 76Returns 100Price range 71Avg price 79Brand share 63Review moat 56Quality gap 40

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£16.42**

avg listing price — sweet spot $15–$100

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Price range**

**Good****£4.86–£40.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,253.91**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£108K**

£108K/yr · 105K searches

**Growth**

**Bad****-14.2%**

90-day search growth — must beat 0% to launch