---
title: "Dog Flea Treatment Medium Dog — £39K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-flea-treatment-medium-dog"
last_updated: "2026-07-31T08:57:28.309Z"
locale: en
meta:
description: "Niche score 50/100 · £39K/yr market · 26K searches/yr · £10.93 avg price. A small market ($39K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £39K/yr market · 26K searches/yr · £10.93 avg price. A small market ($39K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dog Flea Treatment Medium Dog — £39K/yr Amazon UK Niche (2026) - Flapen"
---
# **dog flea treatment medium dog**
**Worth a look**
Shows low returns (0.1%), but a small market ($39K/yr) keeps it on the watch list.
Market size 10Growth 51Conversion 96Competition 40Returns 100Price range 24Avg price 41Brand share 36Review moat 23Quality gap 70
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+22.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£10.93**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Price range**
**Bad****£4.76–£18.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****8,366.06**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£39K**
£39K/yr · 26K searches
According to Flapen's Amazon United Kingdom niche tracking, dog flea treatment medium dog is a £39K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog flea treatment medium dog market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£33K–£44K**
- units × avg price
- **Conversion rate**
- **13.8%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**90**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**11%**
- Beaphar30% - Naqua Ltd20% - Johnsons17% - Bob Martin8% - FRONTLINE8% - Advantage6% - Open — no brand owns it (3 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +22.1% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/dog-flea-treatment-medium-dog/trend)
## **Top dog flea treatment medium dog search terms**
- **dog flea treatment medium dog**11K/yr+5.7%12.4% conv. - **flea treatment for dogs medium**8K/yr+47.4%12.5% conv. - **flea treatment for medium dogs**4K/yr+40.5%14.7% conv. - **medium dog flea treatment**3K/yr+20.6%14.6% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/dog-flea-treatment-medium-dog/search-terms)
## **Top dog flea treatment medium dog products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£6K20%£8K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Johnsons 4Fleas Spot-On for Medium Dogs**Johnsons**£7.03**4.5★1,749 rev](https://www.amazon.co.uk/dp/B00YHGR93Y) [2**Dog Flea Treatment Medium Dog x 2 - Flea Treatment for Dogs Medium 10-20 kg - Spot-On Solution for Flea and Tick Control - FleaSolve 2 x Pipettes**Naqua Ltd**£8.91**4.3★1,112 rev](https://www.amazon.co.uk/dp/B0DKJTH6LR) [3**Beaphar - FIPROtec Spot-On Flea & Tick Treatment for Medium Dogs 10-20kg - 6 Pipettes - Kills Fleas & Ticks Veterinary Medicine - Easy to Apply Monthly - Suitable for Dogs & Puppies from 8 Weeks**Beaphar**£10.97**4.3★27,318 rev](https://www.amazon.co.uk/dp/B07GHDZKD5) [4**Beaphar - FIPROtec Spot-On Flea & Tick Treatment for Medium Dogs 10-20kg - 4 Pipettes - Kills Fleas & Ticks Veterinary Medicine - Easy to Apply Monthly - Suitable for Dogs & Puppies from 8 Weeks**Beaphar**£8.99**4.3★27,318 rev](https://www.amazon.co.uk/dp/B07G7MDKLG) [5**Beaphar - Flea Tablets for Medium/Large Dogs (>11kg) - 3 Treatment Pack - Rapid Knock Down of Fleas - Starts Killing Fleas In 15 Minutes Kills 100% in 24hrs - Veterinary Medicine For Dogs > 4 Weeks**Beaphar**£6.29**4.2★339 rev](https://www.amazon.co.uk/dp/B0FGQMNJBM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Beaphar - Flea Tablets for Medium/Large Dogs (>11kg) - 3 Treatment Pack - Rapid Knock Down of Fleas - Starts Killing Fleas In 15 Minutes Kills 100% in 24hrs - Veterinary Medicine For Dogs > 4 Weeks**Beaphar**£6.29**339 rev1y ago](https://www.amazon.co.uk/dp/B0FGQMNJBM) [**Dog Flea Treatment Medium Dog x 2 - Flea Treatment for Dogs Medium 10-20 kg - Spot-On Solution for Flea and Tick Control - FleaSolve 2 x Pipettes**Naqua Ltd**£8.91**1,112 rev1y ago](https://www.amazon.co.uk/dp/B0DKJTH6LR) [**Dog Flea Treatment Large Dog x 2 - Spot on Flea Treatment for Dogs Large 20-40 kg - Fast Acting FleaSolve Solution 2 x Pipettes - 2 x Doses - Effective Spot-On Treatment**N**£8.76**822 rev1y ago](https://www.amazon.co.uk/dp/B0DKJTYQQM) [**Dog flea treatment medium dog x 6 - Flea treatment for dogs medium 10-20 kg - Spot-On solution for flea and tick control - FleaSolve 6 Pipettes 6 Doses**Naqua Ltd**£17.62**794 rev2y ago](https://www.amazon.co.uk/dp/B0CK2JBYB2) [**Dog Flea Treatment Medium Dog x 1 - Flea Treatment for Dogs Medium 10-20 kg - Spot-On Solution for Flea and Tick Control - FleaSolve 1 x Pipettes 1 x Doses**N**£7.04**1,112 rev2y ago](https://www.amazon.co.uk/dp/B0CK2LSMND)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beaphar - Flea Tablets for Medium/Large Dogs (>11kg) - 3 Treatment Pack - Rapid Knock Down of Fleas - Starts Killing Fleas In 15 Minutes Kills 100% in 24hrs - Veterinary Medicine For Dogs > 4 Weeks**Beaphar**£6.29**4.2★**▲ 72%**](https://www.amazon.co.uk/dp/B0FGQMNJBM) [**FRONTLINE Spot On Flea & Tick Treatment for Medium Dog (10-20kg) 3 Pipettes**FRONTLINE**£16.70**4.4★**▲ 59%**](https://www.amazon.co.uk/dp/B0029DFVQO) [**Beaphar - FIPROtec Spot-On Flea & Tick Treatment for Medium Dogs 10-20kg - 4 Pipettes - Kills Fleas & Ticks Veterinary Medicine - Easy to Apply Monthly - Suitable for Dogs & Puppies from 8 Weeks**Beaphar**£8.99**4.3★**▲ 50%**](https://www.amazon.co.uk/dp/B07G7MDKLG) [**RSPCA FleaAway Spot On Solution for Medium Dogs 134 mg**RSPCA**£9.41**4.1★**▲ 36%**](https://www.amazon.co.uk/dp/B00TOGC6PI) [**Dog Flea Treatment Large Dog x 2 - Spot on Flea Treatment for Dogs Large 20-40 kg - Fast Acting FleaSolve Solution 2 x Pipettes - 2 x Doses - Effective Spot-On Treatment**N**£8.76**4.2★**▲ 35%**](https://www.amazon.co.uk/dp/B0DKJTYQQM)
**~~View all trending →~~**
## **What buyers say about dog flea treatment medium dog**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**27%
*“Reasonable price”*
**Advertised Vs Actual Product**24%
*“Does what it says”*
**Quality-Overall**20%
*“Good quality flea treatment for dogs”*
**Ease Of Use**9%
*“Easy to use”*
**Pet Friendly**6%
*“Great for my dogs”*
**Smell**2%
*“There was no nasty smell to it”*
**Allergies**2%
*“don't cause any irritation”*
**Size-Overall**1%
*“This 6 pack is a good value for the size of the cans”*
**Comfort-Overall**1%
*“Comfort”*
**Soothing/Teething**1%
*“I find that this product helps combat the tics which are picked up on walks in the woods”*
### **What buyers complain about **
**Functionality-Overall**54%
*“Ineffective”*
**Value For Money**14%
*“And expensive”*
**Allergies**8%
*“My dog has allergies”*
**Quality-Overall**4%
*“Rubbish”*
**Strength**3%
*“Not strong enough”*
**Grip**2%
*“we couldn't get a grip on the ticks”*
**Durability**2%
*“2 days apart”*
**Instructions/User Manual/Troubleshooting**2%
*“Better instructions on box”*
**Smell**2%
*“It does smell a bit chemical”*
**Stale/Rotten/Spoiled**2%
*“Rubbish”*
### **Top return reasons **
**Functionality-Overall**55%
**Size-Overall**18%
**Value For Money**9%
**Advertised Vs Actual Product**9%
**Certifications**5%
**Indigestion**5%
## **Common questions**
- **Is dog flea treatment medium dog profitable to sell on Amazon United Kingdom?**
- The niche generates £39K/yr across 18 tracked products. 90-day search growth is +22.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the dog flea treatment medium dog niche?**
- 9 brands and 90 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in dog flea treatment medium dog?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 0.1%.
- **When does demand for dog flea treatment medium dog peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the dog flea treatment medium dog niche?**
- Listings span £4.76–£18.21; the average listing price is £10.93 (sweet spot $15–$100). The average incumbent carries 8,366 reviews — the moat a new listing must climb.
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