---
title: "Trend — dog firework calming - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-firework-calming/trend"
last_updated: "2026-07-31T13:44:03.247Z"
locale: en
meta:
  description: "Niche score 53/100 · £145K/yr market · 93K searches/yr · £11.34 avg price. Soft demand (-30.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £145K/yr market · 93K searches/yr · £11.34 avg price. Soft demand (-30.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dog firework calming - Flapen"
---

# **dog firework calming**

**Worth a look**

Shows low returns (0.1%), but soft demand (-30.2% this quarter) keeps it on the watch list.

Market size 31Growth 10Conversion 96Competition 50Returns 100Price range 37Avg price 45Brand share 48Review moat 43Quality gap 88

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£11.34**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,156.14**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£2.11–£22.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£145K**

£145K/yr · 93K searches

**Growth**

**Bad****-30.2%**

90-day search growth — must beat 0% to launch