---
title: "Trend — dog electric toothbrush - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-electric-toothbrush/trend"
last_updated: "2026-07-31T18:27:23.535Z"
locale: en
meta:
  description: "Niche score 49/100 · £141K/yr market · 59K searches/yr · £39.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £141K/yr market · 59K searches/yr · £39.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — dog electric toothbrush - Flapen"
---

# **dog electric toothbrush**

**Skip it**

Soft demand (-16.8% this quarter) — this niche doesn't clear our bar today.

Market size 31Growth 17Conversion 68Competition 23Returns 74Price range 63Avg price 95Brand share 32Review moat 89Quality gap 92

**Avg price**

**Incredible****£39.22**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****229.87**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£3.03–£137.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£141K**

£141K/yr · 59K searches

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-16.8%**

90-day search growth — must beat 0% to launch