---
title: "Reviews — dog crate - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-crate/reviews"
last_updated: "2026-07-31T07:21:59.606Z"
locale: en
meta:
  description: "Niche score 60/100 · £1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — dog crate - Flapen"
---

# **dog crate**

**Worth a look**

Shows a sweet-spot price point ($28.69 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 82Growth 20Conversion 25Competition 79Returns 90Price range 95Avg price 95Brand share 62Review moat 24Quality gap 48

**Avg price**

**Incredible****£28.69**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****£15.62–£58.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.3M**

£1.3M/yr · 2.2M searches

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****6,024.49**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-10.1%**

90-day search growth — must beat 0% to launch