---
title: "Dog Crate — £1.3M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-crate"
last_updated: "2026-07-31T06:31:21.791Z"
locale: en
meta:
description: "Niche score 60/100 · £1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dog Crate — £1.3M/yr Amazon UK Niche (2026) - Flapen"
---
# **dog crate**
**Worth a look**
Shows a sweet-spot price point ($28.69 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 82Growth 20Conversion 25Competition 79Returns 90Price range 95Avg price 95Brand share 62Review moat 24Quality gap 48
**Avg price**
**Incredible****£28.69**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£15.62–£58.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.3M**
£1.3M/yr · 2.2M searches
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****6,024.49**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dog crate is a £1.3M/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog crate market data**
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **£861K–£1.1M**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **49%**
- **Sponsored**
- **95%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**16 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 75%
**Open market**
**27%**
- Straame22% - Cardys20% - Amazon Basics13% - FurDreams8% - Vivo Technologies5% - BELOFAY5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.
50K30KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/dog-crate/trend)
## **Top dog crate search terms**
- **dog crate**833K/yr-14.6%1.3% conv. - **dog cage**256K/yr-2.4%1.3% conv. - **large dog crate**167K/yr-11.3%1.7% conv. - **small dog crate**117K/yr-0.0%3.0% conv. - **medium dog crate**89K/yr-15.3%3.1% conv. - **dog crates**94K/yr-13.8%0.7% conv. - **puppy crate**70K/yr+2.0%1.0% conv. - **crate**64K/yr+7.9%0.5% conv. - **xl dog crate**66K/yr-6.5%1.7% conv. - **dog cages medium size**54K/yr-11.6%2.2% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/dog-crate/search-terms)
## **Top dog crate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£50K8%£101K12%£151K16%£202K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Straame Heavy-Duty Folding Dog Crate 30 inch for Medium Dogs 78 x 46 x 53 cm Black Metal Wire Pet Cage with 2 Doors Secure Sliding Latches Removable Leak-Proof Tray Carry Handle Fold-Flat Design**Straame**£21.15**4.5★374 rev](https://www.amazon.co.uk/dp/B0FHHRG7QW) [2**Cardys Dog Crate Large | Dog Cage with 2 Doors Dual Access | Easy Clean Removable Plastic Tray | Folding Metal Training Dog Crate | Large Size 36 inch - Sliding Locks & Carry Handle - Ideal for Travel**Cardys**£38.02**4.6★2,657 rev](https://www.amazon.co.uk/dp/B09P3YB2B4) [3**Cardys Medium Sized Dog Crate | Puppy Cage with 2 Doors Dual Access | Easy Clean Removable Plastic Tray | Folding Metal Frame | Portable Training Travel Crate 30 inch - Sliding Locks & Carry Handle**Cardys**£29.58**4.6★2,657 rev](https://www.amazon.co.uk/dp/B09P3WPBC6) [4**Cardys Small Dog Crate | Puppy Cage and Cat Crate | 2 Doors Easy for Dual Access | Easy Clean Removable Plastic Tray | Strong Folding Metal Training & Travel Crate for Small Dogs 24 inch (24)**Cardys**£20.22**4.6★2,657 rev](https://www.amazon.co.uk/dp/B09P3W3DNT) [5**Dog Crate large Medium Dog Cage with 2 Doors and Removal Tray Folding Metal Pet Training Cage Animal Carriere (24inch)**GadgetHaven**£21.91**4.2★176 rev](https://www.amazon.co.uk/dp/B0FB3NHLXS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Door Metal Dog Crate with Removable Tray - Small - 1x Heavy Duty Folding Foldable Portable Collapsible Indoor Car Travel Training Cage Bed Carrier Furniture - Black - by Harbour Housewares**Harbour Housewares**£15.62**155 rev8mo ago](https://www.amazon.co.uk/dp/B0G3B79W7J) [**2 Door Metal Dog Crate with Removable Tray - Medium - 1x Heavy Duty Folding Foldable Portable Collapsible Indoor Car Travel Training Cage Bed Carrier Furniture - Black - by Harbour Housewares**Harbour Housewares**£21.83**155 rev8mo ago](https://www.amazon.co.uk/dp/B0G3B4PWG8) [**Straame Heavy-Duty Folding Dog Crate 30 inch for Medium Dogs 78 x 46 x 53 cm Black Metal Wire Pet Cage with 2 Doors Secure Sliding Latches Removable Leak-Proof Tray Carry Handle Fold-Flat Design**Straame**£21.15**374 rev1y ago](https://www.amazon.co.uk/dp/B0FHHRG7QW) [**Straame Heavy-Duty Folding Dog Crate for XL Dogs 107 × 68 × 75 cm (42) Black Metal Cage with Front & Side Doors Chew-Resistant Removable Easy-Clean Plastic Tray & Carry Handle**Straame**£37.73**374 rev1y ago](https://www.amazon.co.uk/dp/B0FHHNY59G) [**Straame Heavy-Duty Folding Dog Crate 24 inch for Small Dogs 60 x 40 x 50 cm Black Metal Wire Pet Cage with 2 Doors Secure Sliding Latches Removable Leak-Proof Tray Carry Handle Fold-Flat Design**Straame**£16.16**374 rev1y ago](https://www.amazon.co.uk/dp/B0FHHTYBMH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Feandrea Dog Crate Foldable Dog Cage with 2 Doors Removable Tray 77.5 x 48.5 x 55.5 cm M Black PPD30H**Feandrea**£21.59**4.6★**▲ 172%**](https://www.amazon.co.uk/dp/B00QF6OAPO) [**Amazon Basics Small Metal Dog Crate/Cage with Tray Durable Foldable and Adjustable Dog Cage with Double Door Black 61 cm L x 46 cm W x 51 cm H**Amazon Basics**£21.61**4.6★**▲ 165%**](https://www.amazon.co.uk/dp/B09G4MPS6R) [**Amazon Basics Small Metal Dog Crate/Cage with Tray Durable and Foldable Dog Cage with Single Door Black Small 61cm (24)**Amazon Basics**£20.26**4.6★**▲ 103%**](https://www.amazon.co.uk/dp/B09G4C8PNB) [**FurDreams 42 Folding Dog Crate for XL Dogs - Heavy-Duty Black Metal Cage with Front & Side Doors Chew-Resistant Plastic Tray & Carry Handle Quick Setup (107 × 69 × 77 cm)**FurDreams**£37.35**4.5★**▲ 103%**](https://www.amazon.co.uk/dp/B09C6FRS2R) [**FurDreams 36 Folding Dog Crate for Large Dogs - Heavy-Duty Black Metal Cage with Front & Side Doors Chew-Resistant Plastic Tray & Carry Handle Quick Setup (92 × 57 × 63 cm)**FurDreams**£31.51**4.5★**▲ 98%**](https://www.amazon.co.uk/dp/B09166ND9N)
**~~View all trending →~~**
## **What buyers say about dog crate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“big enough”*
**Quality-Overall**20%
*“Fantastic quality, easy to assemble and use”*
**Value For Money**16%
*“Well worth money”*
**Strength**12%
*“Very sturdy”*
**Pet Friendly**7%
*“my dog is happy there”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Assembly/Installation**5%
*“Easy to assemble”*
**Ease Of Use**3%
*“Easy to use”*
**Design-Overall**1%
*“Well made and useful”*
**Lock Proof**1%
*“The locks are very safe and secure and easy to operate”*
### **What buyers complain about **
**Size-Overall**27%
*“Too small”*
**Strength**17%
*“Too flimsy”*
**Quality-Overall**12%
*“Poor quality”*
**Ease Of Use**4%
*“its a bit difficult”*
**Advertised Vs Actual Product**4%
*“Size not exact as shown in images. might only be a cm or two”*
**Escape Proof**3%
*“Dog can't escape”*
**Instructions/User Manual/Troubleshooting**3%
*“Not impressed poor instructions”*
**Value For Money**2%
*“too expensive as return cost not covered”*
**Rusts/Corrodes**2%
*“Will start to go rusty”*
**Assembly/Installation**1%
*“Some of the reviews state it falling apart- make sure you assemble properly as the instructions arent amazing”*
### **Top return reasons **
**Size-Overall**83%
**Strength**3%
**Defective Material/Parts**2%
**Advertised Vs Actual Product**2%
**Locking Mechanism**1%
**Quality-Overall**1%
**Escape Proof**1%
**Compatibility-Overall**1%
**Weight Heavy**1%
**Assembly/Installation**1%
## **Common questions**
- **Is dog crate profitable to sell on Amazon United Kingdom?**
- The niche generates £1.3M/yr across 41 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the dog crate niche?**
- 16 brands and 22 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in dog crate?**
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 1.3%.
- **When does demand for dog crate peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the dog crate niche?**
- Listings span £15.62–£58.73; the average listing price is £28.69 (sweet spot $15–$100). The average incumbent carries 6,024 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 67 [**dog calming products**](https://flapen.com/research/uk/pet-supplies/dog-calming-products)£665K/yr-22.0%**Worth a look**- 67 [**probiotics for dogs**](https://flapen.com/research/uk/pet-supplies/probiotics-for-dogs)£1.7M/yr-4.0%**Worth a look**- 67 [**dog pram**](https://flapen.com/research/uk/pet-supplies/dog-pram)£309K/yr+39.9%**Worth a look**- 67 [**cat tunnel outdoor**](https://flapen.com/research/uk/pet-supplies/cat-tunnel-outdoor)£47K/yr+125.9%**Worth a look**- 67 [**flea collar for cats**](https://flapen.com/research/uk/pet-supplies/flea-collar-for-cats)£593K/yr+18.4%**Worth a look**- 68 [**cat toys**](https://flapen.com/research/uk/pet-supplies/cat-toys)£2.8M/yr+4.0%**Launch it**[**All Pet Supplies niches **](https://flapen.com/research/uk/pet-supplies)