---
title: "Dog Cone — £159K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-cone"
last_updated: "2026-07-31T08:04:54.718Z"
locale: en
meta:
description: "Niche score 40/100 · £159K/yr market · 690K searches/yr · £9.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £159K/yr market · 690K searches/yr · £9.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dog Cone — £159K/yr Amazon UK Niche (2026) - Flapen"
---
# **dog cone**
**Skip it**
Prices mostly outside the sweet spot ($4.79–$13.75) — this niche doesn't clear our bar today.
Market size 33Growth 33Conversion 32Competition 52Returns 18Price range 0Avg price 26Brand share 48Review moat 30Quality gap 96
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£159K**
£159K/yr · 690K searches
**Growth**
**Okay****+6.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,488.31**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.14**
avg listing price — sweet spot $15–$100
**Returns**
**Bad****7.0%**
return rate — above 5% kills the launch gate
**Price range**
**Bad****£4.79–£13.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, dog cone is a £159K/yr Amazon United Kingdom market (690K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 40/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog cone market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£137K–£183K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **14.6%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **204 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 90%
**Open market**
**19%**
- ICOYEA27% - Supet20% - BENCMATE16% - Didiseen7% - BEAUTYZOO6% - zukent5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.
15K10KPrime Day '25Spike '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/dog-cone/trend)
## **Top dog cone search terms**
- **dog cone**225K/yr+4.7%1.8% conv. - **dog cone collar**105K/yr+18.1%1.8% conv. - **dog cones after surgery soft**40K/yr+2.1%1.7% conv. - **buster collars for dogs**34K/yr+5.3%1.8% conv. - **soft dog cone**36K/yr+0.7%1.0% conv. - **cone for dogs prevent licking**27K/yr+6.3%1.6% conv. - **dog cones**24K/yr-1.9%1.4% conv. - **dog cones to stop paw licking**17K/yr+20.6%1.0% conv. - **dog neck collar after surgery**20K/yr+8.3%1.8% conv. - **soft cone for dogs**19K/yr+6.6%1.0% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/dog-cone/search-terms)
## **Top dog cone products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£8K10%£16K15%£24K20%£32K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Supet Dog Cone Adjustable Pet Cone Recovery Collar Comfortable Pet Cone Collar Protective for After Surgery Anti-Bite Lick Wound Healing Safety Practical Plastic E-Collar for Dogs and Cats (XS)**Supet**£7.50**4.3★4,162 rev](https://www.amazon.co.uk/dp/B0DQCQ3XR4) [2**BENCMATE Protective Inflatable Collar for Dogs and Cats - Soft Pet Dog Cone Recovery Collar Does Not Block Vision E-Collar Blue-M**BENCMATE**£10.11**4.0★59,198 rev](https://www.amazon.co.uk/dp/B071VG5DYT) [3**Soft Dog Cone Collar for Dogs After Surgery Buster Collars for Dogs and Cats Adjustable Neck Recovery Collar for Pets E-Collar for Dog Protective Head Cone for Dog Prevent Licking (Blue Size 6)**ICOYEA**£13.75**4.3★1,657 rev](https://www.amazon.co.uk/dp/B0CRDSRC9X) [4**Soft Dog Cone Collar for Dogs After Surgery Buster Collars for Dogs and Cats Adjustable Neck Recovery Collar for Pets E-Collar for Dog Protective Head Cone for Pets Prevent Licking (Blue Size 3)**ICOYEA**£10.19**4.3★1,657 rev](https://www.amazon.co.uk/dp/B0CRDT89JV) [5**Inflatable Pet Protection Cover Recovery Collar Pet Collar Cone Soft Adjustable Comfy Quick Release Dog Donut Collar Washable Protective Collar for Dogs Cats to Stop Licking WoundsM**zukent**£7.36**4.1★412 rev](https://www.amazon.co.uk/dp/B0B3RNFKL9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Soft Dog Cone Collar after Surgery Transparent Dogs Neck Cone Recovery Collar for Dogs Prevent Licking Adjustable Medical Collars for Small Medium Large Dog Elizabethan Collars (Blue Size 1)**ICOYEA**£7.94**259 rev6mo ago](https://www.amazon.co.uk/dp/B0FH1LRWLV) [**Soft Dog Cone Collar for Dogs Surgery Adjustable Neck Recovery Collar for Pets Buster Collars for Dogs and Cats E-Collars for Pets Protective Head Cone for Dog Prevent Licking (S(9-10.6))**Hoskitpur**£6.33**5 rev6mo ago](https://www.amazon.co.uk/dp/B0GHG1NJ15) [**Soft Adjustable Dog Cone Post Surgery Recovery E-Collar Protective Neck Cover to Stop Licking Biting for Dogs(Blue M(11.8-13.8 in))**YueXing**£5.93**15 rev7mo ago](https://www.amazon.co.uk/dp/B0G58M8KHV) [**InfiniZer Inflatable Dog Collars for After Surgery 2-in-1 Dog Cone Collar with Detachable Shield Anti-Lick Bite Protection Donut Cone for Small Medium Large Dogs (Grey M)**InfiniZer**£9.08**28 rev8mo ago](https://www.amazon.co.uk/dp/B0FWCCZ879) [**Avont Soft Cone Drawstring Buckle Waterproof Anti-Lick for Dogs**Avont**£10.90**155 rev10mo ago](https://www.amazon.co.uk/dp/B0FND31GBM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Soft Dog Cone Collar for Dogs Surgery Adjustable Neck Recovery Collar for Pets Buster Collars for Dogs and Cats E-Collars for Pets Protective Head Cone for Dog Prevent Licking (S(9-10.6))**Hoskitpur**£6.33**2.6★**▲ 283%**](https://www.amazon.co.uk/dp/B0GHG1NJ15) [**Supet Dog Cone Collar Adjustable Pet Cone Recovery Collar Comfortable Pet Cone Protective for After Surgery Anti-Bite Lick Wound Healing Safety Practical Plastic Collar for Dogs and Cats (S-new)**Supet**£10.65**4.3★**▲ 271%**](https://www.amazon.co.uk/dp/B0DQCMFW2M) [**Soft Dog Cone Collar 2 PCS in Similar Sizes Dog Neck Cones after Surgery Comfortable Buster Collars for Dog Cat Adjustable Cone for Dogs Prevent Licking Recovery Collars Elizabethan Collar (M)**GLADOG**£10.20**4.1★**▲ 261%**](https://www.amazon.co.uk/dp/B09ZRBMT18) [**Soft Adjustable Dog Cone Post Surgery Recovery E-Collar Protective Neck Cover to Stop Licking Biting for Dogs(Blue M(11.8-13.8 in))**YueXing**£5.93**2.5★**▲ 175%**](https://www.amazon.co.uk/dp/B0G58M8KHV) [**Soft Dog Cone Collar after Surgery Transparent Dogs Neck Cone Recovery Collar for Dogs Prevent Licking Adjustable Medical Collars for Small Medium Large Dog Elizabethan Collars (Blue Size 1)**ICOYEA**£7.94**4.3★**▲ 140%**](https://www.amazon.co.uk/dp/B0FH1LRWLV)
**~~View all trending →~~**
## **What buyers say about dog cone**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**17%
*“Very comfortable”*
**Size-Overall**15%
*“It fits his sister”*
**Quality-Overall**14%
*“The build quality is excellent”*
**Soft Feel**11%
*“Nice and soft”*
**Ease Of Use**8%
*“Easy to use”*
**Collar Quality**6%
*“Great Collar”*
**Advertised Vs Actual Product**4%
*“Did the job”*
**Value For Money**3%
*“Worth every penny”*
**Design-Overall**3%
*“Brilliant design”*
**Pet Friendly**2%
*“doesnt seem to be bothered by this collar”*
### **What buyers complain about **
**Size-Overall**38%
*“Not fit for purpose”*
**Functionality-Overall**16%
*“Doesnt work”*
**Durability**8%
*“It came apart”*
**Value For Money**8%
*“Definitely not worth the money”*
**Quality-Overall**5%
*“inferior quality”*
**Stitch/Finish/Polish**3%
*“the seam has gone after use on only 3 occasions”*
**Defective Material/Parts**3%
*“Might have been faulty”*
**Adhesion/Stickiness**3%
*“The sticker doesnt come off”*
**Weight Heavy**1%
*“heavy for him”*
**Design-Overall**1%
*“The design doesnt allow for her ears that stick up”*
### **Top return reasons **
**Size-Overall**86%
**Functionality-Overall**4%
**Escape Proof**2%
**Weight Heavy**1%
**Advertised Vs Actual Product**1%
**Quality-Overall**1%
**Compatibility-Overall**1%
**Strength**1%
**Defective Material/Parts**1%
**Material Quality**0%
## **Common questions**
- **Is dog cone profitable to sell on Amazon United Kingdom?**
- The niche generates £159K/yr across 29 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the dog cone niche?**
- 18 brands and 25 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in dog cone?**
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Durability. The return rate is 7.0% — above our launch gate.
- **When does demand for dog cone peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the dog cone niche?**
- Listings span £4.79–£13.75; the average listing price is £9.14 (sweet spot $15–$100). The average incumbent carries 3,488 reviews — the moat a new listing must climb.
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