---
title: "Search terms — dog collar - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-collar/search-terms"
last_updated: "2026-07-31T15:35:09.470Z"
locale: en
meta:
  description: "Niche score 50/100 · £253K/yr market · 2.3M searches/yr. Prices mostly outside the sweet spot ($3.30–$16.11) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £253K/yr market · 2.3M searches/yr. Prices mostly outside the sweet spot ($3.30–$16.11) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — dog collar - Flapen"
---

# **dog collar**

**Worth a look**

Shows a fragmented shelf (top 5 take 27% of clicks), but prices mostly outside the sweet spot ($3.30–$16.11) keeps it on the watch list.

Market size 47Growth 23Conversion 18Competition 88Returns 80Price range 9Avg price 22Brand share 83Review moat 22Quality gap 53

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£253K**

£253K/yr · 2.3M searches

**Growth**

**Bad****-4.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****9,788.9**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£7.74**

avg listing price — sweet spot $15–$100

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****£3.30–£16.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100