---
title: "Trend — dog collar and lead set - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-collar-and-lead-set/trend"
last_updated: "2026-07-31T10:38:30.203Z"
locale: en
meta:
  description: "Niche score 50/100 · £30K/yr market · 297K searches/yr · £8.84 avg price. A small market ($30K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £30K/yr market · 297K searches/yr · £8.84 avg price. A small market ($30K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dog collar and lead set - Flapen"
---

# **dog collar and lead set**

**Worth a look**

Shows low returns (1.3%), but a small market ($30K/yr) keeps it on the watch list.

Market size 7Growth 23Conversion 14Competition 87Returns 89Price range 55Avg price 25Brand share 76Review moat 64Quality gap 76

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****932.11**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£3.21–£29.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£8.84**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-4.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£30K**

£30K/yr · 297K searches