---
title: "Dog Coat with Harness — £75K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-coat-with-harness"
last_updated: "2026-07-31T10:29:49.817Z"
locale: en
meta:
description: "Niche score 44/100 · £75K/yr market · 883K searches/yr · £13.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £75K/yr market · 883K searches/yr · £13.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dog Coat with Harness — £75K/yr Amazon UK Niche (2026) - Flapen"
---
# **dog coat with harness**
**Skip it**
Soft demand (-71.2% this quarter) — this niche doesn't clear our bar today.
Market size 19Growth 0Conversion 8Competition 90Returns 0Price range 63Avg price 63Brand share 91Review moat 47Quality gap 91
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Avg price**
**Good****£13.62**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£5.66–£30.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,801.66**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£75K**
£75K/yr · 883K searches
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-71.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****16.3%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, dog coat with harness is a £75K/yr Amazon United Kingdom market (883K searches/yr). The top 5 brands hold 44% of demand. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog coat with harness market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£68K–£82K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **75%**
- **Out of stock**
- **28.2%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**40 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**44%**
Top 20: 83%
**Top-5 click share**
**25%**
Top 20: 56%
**Open market**
**51%**
- Spark Paws14% - Mile High Life11% - Zellar7% - Rosewood6% - Supcomsta6% - Morezi5%
## **Demand**
Weekly Amazon search volume, last 34 weeks — -71.2% search growth over the last 90 days.
40K30KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/dog-coat-with-harness/trend)
## **Top dog coat with harness search terms**
- **dog raincoat**97K/yr-21.1%0.3% conv. - **dog raincoats waterproof**118K/yr-65.4%0.3% conv. - **dog rain coat**42K/yr-44.9%0.2% conv. - **dog coats for small dogs**72K/yr-69.2%0.3% conv. - **dog rain coats waterproof**26K/yr-51.4%0.1% conv. - **dog coat with harness**140K/yr-91.4%0.1% conv. - **rain coat for dogs**19K/yr-47.6%0.3% conv. - **dog jacket waterproof**41K/yr-73.7%0.2% conv. - **puppy coat**40K/yr-80.0%0.4% conv. - **small dog coat**55K/yr-86.0%0.3% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/dog-coat-with-harness/search-terms)
## **Top dog coat with harness products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£1K4%£3K6%£4K8%£6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Spark Paws Dog Raincoat Waterproof Coat Rain Jacket for Small Medium Large Dogs Reflective Breathable Full-Body Coverage - Mustard Yellow - 2XL**Spark Paws**£21.59**4.4★1,509 rev](https://www.amazon.co.uk/dp/B0CPYPSC2Q) [2**Rosewood x Joules Henson Check Packaway Dog Jacket Small Lightweight Water-Resistant Coat with Hood Adjustable Velcro Fastenings Portable for Travel & Walks**Rosewood**£11.03**4.5★34 rev](https://www.amazon.co.uk/dp/B0DM22V2R9) [3**Dog Raincoat with Hood & Collar Hole & Safe Reflective Strips Ultra-Light Breathable 100% Waterproof Rain Jacket by Zellar for Medium Large breed Dog Blue 5XL**Zellar**£12.36**4.2★12,296 rev](https://www.amazon.co.uk/dp/B06XXLPZW1) [4**Morezi Dog Zip Up Raincoat with Reflective Buttons Rain/Water Resistant Adjustable Drawstring Removable Hood Raincoats with Legs 4kg to 36kg Available - Yellow - S**Morezi**£22.00**4.4★1,020 rev](https://www.amazon.co.uk/dp/B07MV9ZN7X) [5**Mile High Life | Dog Raincoat | Adjustable Water Proof Pet Clothes | Lightweight Rain Jacket with Reflective Strip | Easy Step in Closure (M Gray)**Mile High Life**£17.07**4.2★2,498 rev](https://www.amazon.co.uk/dp/B09DSPDRVL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Supcomsta Dog Raincoat Waterproof Dog Coat with Legs Breathable Rain Coat for Medium Large Dogs Full-Body Coverage (Yellow 5XL)**Supcomsta**£13.43**8 rev4mo ago](https://www.amazon.co.uk/dp/B0GRZX286Q) [**Pawbibi Dog Coat Waterproof Winter Pawbibi Sport Waterproof Windproof Jacket with Built-In Harness Reflective & Adjustable Warm Coats Dogs (pink M)**Clgorm**£8.09**72 rev10mo ago](https://www.amazon.co.uk/dp/B0FSL73DH7) [**Flow fire Warm Winter Dog Coat with Harness Built in Waterproof Dog Jacket for Small Dogs XL(L)**Flow fire**£9.85**56 rev11mo ago](https://www.amazon.co.uk/dp/B0FP54H3BB) [**Fiohiros 2Packs Dog Raincoats Waterproof Lightweight Small Dog Raincoat with Harness Hole with Hood for 1-6Kg**Fiohiros**£8.18**82 rev1y ago](https://www.amazon.co.uk/dp/B0DQQ2TVG8) [**Dog Raincoat 1PC Waterproof Hooded Dog Rain Jacket with Legs and Harness Hole Adjustable Pet Rain Coat for Small Dogs (Blue M)**OTKARXUS**£9.18**67 rev1y ago](https://www.amazon.co.uk/dp/B0DQ4VNL7P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Supcomsta Dog Raincoat Waterproof Dog Coat with Legs Breathable Rain Coat for Medium Large Dogs Full-Body Coverage (Yellow 5XL)**Supcomsta**£13.43**4.0★**▲ 659%**](https://www.amazon.co.uk/dp/B0GRZX286Q) [**Spark Paws Dog Raincoat Waterproof Coat Rain Jacket for Small Medium Large Dogs Reflective Breathable Full-Body Coverage - Green Brown Tan 2XL**Spark Paws**£21.56**4.4★**▲ 411%**](https://www.amazon.co.uk/dp/B0CQJVQDSQ) [**VIVAGLORY Dog Raincoat Wetoff Rain Coat For Dog M Yellow**VIVAGLORY**£15.24**4.4★**▲ 351%**](https://www.amazon.co.uk/dp/B0D8P1V8LT) [**Rosewood x Joules Henson Check Packaway Dog Jacket Small Lightweight Water-Resistant Coat with Hood Adjustable Velcro Fastenings Portable for Travel & Walks**Rosewood**£11.03**4.5★**▲ 328%**](https://www.amazon.co.uk/dp/B0DM22V2R9) [**BiPawTi Small Dogs Coats Waterproof Soft Lightweight Dog Raincoat with Adjustable Drawstring/Reflective Strip/Leash Hole Hooded Blue Dog Rain Coat for Pet Walking Blue - S**BiPawTi**£12.53**4.5★**▲ 316%**](https://www.amazon.co.uk/dp/B0DMVWWLFK)
**~~View all trending →~~**
## **What buyers say about dog coat with harness**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**36%
*“Fits perfect”*
**Quality-Overall**15%
*“Good coat,”*
**Value For Money**9%
*“They werent too expensive”*
**Water Resistance**9%
*“good looking, water proof”*
**Moist/Dry**5%
*“It keeps him dry to a point”*
**Ease Of Use**4%
*“D-ring are handy”*
**Color**3%
*“The bright color is great for visibility”*
**Weight Light**2%
*“Nice little light raincoat for my boy”*
**Design-Overall**2%
*“Love the design”*
**Weather Proof**2%
*“Its warm, waterproof, fits my dog well, and once its on, my dog wears it like a tiny tactical operative ready for winter”*
### **What buyers complain about **
**Size-Overall**65%
*“Small size”*
**Durability**6%
*“breaks after a few wears”*
**Quality-Overall**5%
*“Poor quality”*
**Water Resistance**3%
*“Not waterproof”*
**Material Quality**2%
*“Cheap materials”*
**Stitch/Finish/Polish**1%
*“The velcro was only half sewn on”*
**Ease Of Use**1%
*“are awkward to fasten”*
**Advertised Vs Actual Product**1%
*“Misleading size information”*
**Escape Proof**1%
*“doesnt have a hole to feed the lead through so is useless for dog walking”*
### **Top return reasons **
**Size-Overall**96%
**Advertised Vs Actual Product**1%
**Thin**1%
**Color**1%
**Ease Of Use**0%
**Escape Proof**0%
**Quality-Overall**0%
**Stitch/Finish/Polish**0%
**Durability**0%
**Water Resistance**0%
## **Common questions**
- **Is dog coat with harness profitable to sell on Amazon United Kingdom?**
- The niche generates £75K/yr across 83 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -71.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the dog coat with harness niche?**
- 40 brands and 68 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in dog coat with harness?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 16.3% — above our launch gate.
- **What does it cost to enter the dog coat with harness niche?**
- Listings span £5.66–£30.78; the average listing price is £13.62 (sweet spot $15–$100). The average incumbent carries 1,802 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 67 [**dog calming products**](https://flapen.com/research/uk/pet-supplies/dog-calming-products)£665K/yr-22.0%**Worth a look**- 67 [**probiotics for dogs**](https://flapen.com/research/uk/pet-supplies/probiotics-for-dogs)£1.7M/yr-4.0%**Worth a look**- 67 [**dog pram**](https://flapen.com/research/uk/pet-supplies/dog-pram)£309K/yr+39.9%**Worth a look**- 67 [**cat tunnel outdoor**](https://flapen.com/research/uk/pet-supplies/cat-tunnel-outdoor)£47K/yr+125.9%**Worth a look**- 67 [**flea collar for cats**](https://flapen.com/research/uk/pet-supplies/flea-collar-for-cats)£593K/yr+18.4%**Worth a look**- 68 [**cat toys**](https://flapen.com/research/uk/pet-supplies/cat-toys)£2.8M/yr+4.0%**Launch it**[**All Pet Supplies niches **](https://flapen.com/research/uk/pet-supplies)